1、会展实务英语Part 2 Making Exhibiting ArrangementsModule 1 Services before an ExhibitionLearning ObjectivesWarm-upTask 1 Booking a Stand Task 2 Arranging Shipping Task 3 Handling Insurance Part 2 Making Exhibiting ArrangementsTask 4 Making Travel Arrangements Practical Training ProjectLearning ObjectivesAf
2、ter learning this unit,you will be able toldeal with booth reservations ldeal with exhibits transportation ldeal with exhibits insurancelmake travel arrangements to exhibitionsWarm-up1.VocabularyPut the following terms into English.(1)展位展位 _(2)摊位面积摊位面积 _(3)一揽子服务一揽子服务 _ (4)半岛展位半岛展位 _(5)展位号展位号_(6)展位预定
3、展位预定 _(7)展位工作人员展位工作人员 _8)双层展位双层展位 _(9)参展商手册参展商手册 _(10)展示架展示架 _ booth booth areaon-site services peninsula booth booth number booth booking/stand bookingbooth personnel/staff two-deckerexhibitor manual easel Warm-up2.Pair work How much do you know about a STAND?Share your opinion with your partners.T
4、our Guide PracticeTask 1 Booking a Stand eligible adj.合格的，合适的，符合条件的合格的，合适的，符合条件的adjacent adj.邻近的邻近的kiosk n.凉亭，公用电话亭凉亭，公用电话亭block n.街区街区 v.阻止阻止aisle n.通道通道ventilation n.通风设备，空气流通通风设备，空气流通distract v.转移，分心转移，分心prompt v.提示，促进提示，促进peripheral adj.外围的，次要的外围的，次要的Task 1 Introducing an Exhibition Activity 1 L
5、istening The following conversation is between an employee from an exhibiting company and a professional consultant in the exhibition industry.Fill in the blanks with the information you hear.Activity 1 Listening(1)A:Nice to meet you.May I inquire something in terms of stand-booking?B:Certainly.Anyt
6、hing you would like to know.The first advice I need to give to you is to book your stand early.You will have a better choice of stands,lots of time for planning and may be eligible for an early booking discount.A:Oh,that is good to know.(1)_B:Yes,only when you book early,you may have the chance of s
7、pending less money on the stand.A:Then what else do I need to prepare(2)_?B:You need to establish how much space you ideally require to display your products or services and then check(3)_Early booking entails a discount.in advance whether this fits within your budget.Activity 1 Listening(2)A:Sure,i
8、t is one of the basic items in the checklist.But what would be an ideal stand for a show?B:The location of a stand(4)_ a lot.You had better select a stand with high traffic flow,for example:near entrance,adjacent to kiosk,(5)_.A:Yes,I see.What about the size of a stand?B:The size should be based on
9、your products displayed and your budget.However,ideally your stand should have more（6）_ than depth,for better traffic exposure.A:That is reasonable.B:Besides you need to ask who is on the adjacent stands,since you may not with to be next to competitors.A:(7)_.mattersor on a cornerfrontage Yes,that i
10、s a very key point.Activity 1 Listening(3)B:After you have made your decision,be sure to sign and return the“Contract for Space”promptly,with deposit,to confirm your(8)_.A:Yes,it is an important step.What else do I need to know before I sign the contract?B:If you require special services,for example
11、,gas,air and water,ensure your preferred stand has these.（9）_.A:Thank you for your informative and helpful advice.B:You are very welcome.preferred siteAnd do ask this before the signing.Task 1 Introducing an Exhibition Activity 3 Reading Mini task I.Vocabulary Read the following statements and fill
12、in the blanks with appropriate words in the word box.(1)facility(2)distracting(3)block(4)adjacent(5)generated(6)ventilationTask 1 Introducing an Exhibition Activity 3 Reading Mini task II.TranslationTranslate the following into English.1.在平面布置图上有时会增加展位，而没有考在平面布置图上有时会增加展位，而没有考虑防火法规。虑防火法规。Booths are s
13、ometimes added to a floor plan without any thought given to fire codes.Task 1 Introducing an Exhibition 2.临时的展位销售也需要考虑到暖气，通风和空调的临时的展位销售也需要考虑到暖气，通风和空调的要求。要求。Temporary booth space also requires consideration of heating ventilation and air conditioning requirements.3.对于许多展会经理来说，把展台销售的功能承包给对于许多展会经理来说，把展
14、台销售的功能承包给一个外部的承包商来说就像把孩子第一次送到托一个外部的承包商来说就像把孩子第一次送到托儿所一样。儿所一样。For many show managers,outsourcing the booth sales function to an outside contractor would be as wrenching as sending a child off to day care for the first time.Task 1 Introducing an Exhibition Activity 3 Role-play:SpeakingStudent A You ar
15、e Ms Smith,an employee from a company interested in exhibiting at the Canton Fair.Enquire about the regulations and procedures of booking a stand.Student B You are Mr.Liu,an employee from the Canton Fair.Answer Student As questions and provide as much information as you can.Task 2 Arranging Shipping
16、 tremendous adj.极大的，巨大的极大的，巨大的numerous adj.许多的，很多的许多的，很多的fragile adj.脆的，易碎的脆的，易碎的drayage n.运货马车运送，运货马车运费运货马车运送，运货马车运费freight v.运送，运送，n.货运，运费货运，运费carpet v.在在上铺地毯，上铺地毯，n.地毯地毯inbound adj.入境的入境的quote v.报价报价outbound adj.出站，驶向外国的出站，驶向外国的Task 2 Arranging Shipping Activity 1 Matching Match the synonyms.(1)t
17、remendous a.paper box(2)carton b.breakable(3)numerous c.research(4)fragile d.safeguard(5)survey e.a lot of(6)protection f.great (1)f (2)a (3)e (4)b (5)c (6)dTask 2 Arranging ShippingActivity 2 Listening Listen to the tape.Choose the correct answer from the four choices.1 A 2 B 3 B 4 AScript(1)Mr.Smi
18、th wants to have his companys exhibits sent to a trade fair in Guangzhou on time.Now he is having a talk with Grace,an employee in the shipping company.S:Excuse me.Do you have a carrying case large enough for this exhibit?G:Let me see.You need a carrying case that is 546.S:I need to send this 180-po
19、und case.How long will it take by sea?G:Five to Six weeks.S:That will be too long.G:How quickly do you need it transported?Script(2)S:I will need it in Guangzhou in three weeks.I want to send this case for a display at a trade fair.As this is the first time that I take part in this fair.I want to be
20、 sure that is will arrive on time.G:No problem.I think we can do it for you.S:This is going to mean a lot to our company.I need a guarantee that it will be there.G:Your satisfaction will be guaranteed if you are sending it by air.S:Ok.I will send it by plane.How much will you charge for it?G:It will
21、 cost$350.00 for this case.Task 2 Arranging ShippingActivity 3 Reading Mini Task I.UnderstandingAre the statements below true or false?(1)Exhibitors can avoid high shipping with assistance from marketing managers.(2)All the shipping enables exhibitors to confirm the arrival of their freight at the s
22、how.(3)Many general contractors also offer shipping services.(4)Exhibitors should ask for quotes for international shipping and customs services in advance.(5)The quotes should include both inbound and outbound transportation costs.1 F 2F 3T 4T 5TTask 2 Arranging ShippingMini Task II.TranslationTran
23、slate the following into English.参展商可以借助运营经历的帮助来避免高额的运输费用。参展商可以借助运营经历的帮助来避免高额的运输费用。Exhibitors can avoid high shipping and drayage costs with assistance from operations managers.(2)报价应该包括国内外的运输成本，关税和税收。报价应该包括国内外的运输成本，关税和税收。The quotes should include both inbound and outbound transportation costs,dutie
24、s and taxes.(3)如果货物来自国外，使用一个有信誉的货物承运商是很重要如果货物来自国外，使用一个有信誉的货物承运商是很重要的。的。It is important to use reputable freight forwarders,if product is coming from overseas.Task 2 Arranging ShippingActivity 4 Role-play:Writing Student A You are Mr.Black,the representative from a company that is going to attend an
25、exhibition.Enquire about the shipment of the materials and items needed for the stand construction and display at the stand.Student B You are Mr.Li from a shipping company.Answer Mr.Blacks enquiry and give some advice.Task 3 Handling Insurance coverage n.承保范围，保险险别承保范围，保险险别costly adj.昂贵的昂贵的address v.
26、解决，处理解决，处理broker n.经纪人，代理人经纪人，代理人carrier n.承运人承运人policy n.保险单，保险合同保险单，保险合同expertise n.专业知识专业知识subcommittee n.小组委员会，附属委员会小组委员会，附属委员会liability n.责任，义务责任，义务indemnification n.赔偿，赔偿物（金）赔偿，赔偿物（金）Task 3 Handling Insurance Activity 1 Pair work Do you know anything about the Insurance?Tell your partner what
27、you know about them,including the word it stands for,its Chinese equivalent and its meaning.CIFWPAFPAWar RisksAll Risks到岸价到岸价 水渍险水渍险 平安险平安险 战争险战争险综合险综合险Task 3 Handling Insurance Activity 2 VocabularyMatch the expressions with the best translation.（1）CIF a.达成交易达成交易（2）Prompt shipment b.最低价最低价（3）Superi
28、or quality c.到岸价到岸价（4）Close the deal c.首次订单首次订单（5）Initial order d.即期装运即期装运（6）Rock-bottom price e.上好品质上好品质（1）c (2)d (3)e (4)a (5)c (6)bTask 3 Handling Insurance Activity 3 Listening Listen to two practitioners in the exhibition industry talking about insurance issues related to their company.Fill in
29、the blanks with the information you hear.A:More forms of insurance(1)_ are required than ever before;I want to know what this for?B:This is for ensuring that all the exhibitors plans and efforts are not reduced to a costly waste.A:But who is(2)_ enough to be able to address various related issues?B:
30、Exhibitors should invite their insurance agent,(3)_,or(4)_ to review the event plan and current insurance policies to determine the need for any additional coverage.coverage professional broker carrier Activity 3 Listening（2）A:Yes,this task needs different(5)_.B:It is especially important to invite
31、a qualified insurance person to serve on a(6)_ and insurance task force or subcommittee.A:That is really necessary.I have heard that most host facilities now require that the group or organization(7)_ the event have insurance coverage.B:Likewise,it is(8)_ important for all concerned that the host fa
32、cilities be fully insured.expertise legal sponsoring vitally Task 3 Handling Insurance A:What is the usual coverage of insurance in the exhibition industry?B:It usually covers liability,property damage,(9)_ and other protections.A:If so,it will be a big expense for the exhibitor.B:It is not necessar
33、ily so.Besides the cost of providing insurance coverage is(10)_ compared to the exhibitors overall financial and legal health.A:I have to agree with you.indemnification minimal Task 3 Handling InsuranceActivity 4 Role Play:Speaking Student A You are Ms.White,the manager from a company that is going
34、to attend an exhibition.Enquire about the coverage and cost of the insurance on the exhibits shipped to the venue of the exhibition.Student B You are Mr.Li from a shipping company.Answer Ms.Whites enquiry and give some advice.Task 4 Making Travel Arrangements shuttle n.穿梭巴士穿梭巴士reserve v.预定预定recommen
35、d v.推荐推荐pavilion n.展览馆展览馆leisure activities n.休闲活动休闲活动surroundings n.环境环境Task 4 Making Travel Arrangements Activity 1 Pair work Your company is sending you and your colleague to attend a trade fair in Shanghai.What arrangements should you make?Discuss with your partner.To reserve a hotel roomTo book
36、 airline ticketsTo deal with the shipping of exhibits_Task 4 Making Travel Arrangements Activity 2 Listening Listen to the conversation and choose the correct answer from the four choices.B (2)B (3)D (4)AScript(1)M:Hello,could I speak to Miss Liu?L:Yes,Miss Liu speaking.What can I do for you?M:This
37、is Mike Smith from ABC Company.Ive booked a ticket to Guangzhou.L:Thats great!When will you be arriving?M:Im arriving at 6:30 p.m.tomorrow on flight QF1230.L:Do you need to be picked up at the airport?M:No,Ill go either by shuttle or by taxi.By the way,is it easy for me to reserve a room when I get
38、there?L:Yes,but is would be better to make a room reservation ahead of time.Would you like me to make a room reservation for you?L:Well,Mr.Smith,Guangzhou has a lot of excellent hotels.Let me see.M:Our colleagues recommend three hotels-the Shangri-la Hotel,the White Swan Hotel and the Garden Hotel.S
39、cript(2)L:Well,it depends on whats important to you.All three have excellent business facilities.The Shangri-la Hotel is in a very quiet area and still quite close to the exhibition pavilion.It has very good sporting facilities,tennis and so-on.The White Swan Hotel is near the Pearl River,but its ve
40、ry difficult to get a room because they often hold large conferences there.The restaurants have an excellent reputation.The Garden Hotel is good for relaxing.They can arrange leisure activities and so on.M:Which one would you choose?L:I think Id choose Shangri-la Hotel,because of the location and th
41、e surroundings.M:Ill follow your advice.Thanks very much for your help.L:No problem.Please give me a phone call when you arrive here and Ill tell you where to get a taxi or shuttle bus to the hotel.M:Thank you for your help.Good bye.J:Good bye.Task 4 Making Travel Arrangements Activity 3 Speaking Di
42、scuss with your partner and compare your experiences of hotels and hotel booking.Practical Training Project Work in a group of 4.Your company is attending a trade fair abroad in three month.Work out a plan of all the relevant arrangements you need to make and then make a presentation on your plan to the whole class.
