1、U11 L3 The Advertising GameThink about what it is advertising for?Free wifi is available!The lollipop free of sugerVisually attractive adsPublic adsConcept adsClassic adsCreative adsTips:pay great attention to the topic sentence of each paragraph and the key words Para1Para2Para3Para4Para5What does
2、the passage talk about?A.The advantages and disadvantages of ads B.The development of advertisingC.The effects of ads on our lifeD.Peoples attitudes toward adsTraditionalD.indirectA.simpleC.humorousB.unusualAre they at an advantage in the competitive market?In competitive market place,what do ads ne
3、ed to do?pictures or words of expertsvisually attrctivegood-lookingauthoritative(权威的）权威的）Some ads consist of and the of experts pictureswordsIn appearanceA.simple and directB.unattractiveC.authoritativeD.good-lookingDue to the advertising boom,what do ads need to do?They must stand out by combining
4、the highest standards of design wth ideas linked to the products to make them more attractive.An idea of what sth is or how it works理念，概念，设想理念，概念，设想success.HappinessWealthWhat kind of concept does this ad apply to(应用）应用）?Whats the belief of todays top advertiser?They believe that using humor,as well
5、 as new and unusual ideas,and creating sth new and fascinating to surprise people and to make them forget someone is trying to sell them sth are important in modern adsFull of creation and novelty(新意）新意）New and unusual ideas or concepts.Creative enoughHumorous.What are the public ads aimed to do?kitchen knifetoothpasteThank you!
