1、in the streetin the newspaper/magazineon the bus/at the bus stationon TV/on the Interneton radioIn the window display/on the boardon the clothes/on the balloonsin the street in the newspaperin the magazine on the Internet on TV on the radioon the bus at bus/train/subway station on the clothes on the
2、 boardin the window display on the balloon Ads have become part of our life!Do you think advertising actually works?Have you ever bought anything because you liked the ideas/pictures in the advertisement?She was taken in(欺骗欺骗)by the advertising game!Mum,it must be very delicious!skittles Objectives
3、By the end of this lesson,youll be able to know the design,the idea and the effect of advertisements;understand the development of advertisements;discuss advertisingParagraph 11.The classic advertisement is one that gives information about finding certain products.-Find out the topic sentence of eac
4、h paragraph(2minutes)certain adj.some 某一某一,某些某些My suggestion-Pay attention to the first sentence.Fast-readingParagraph 2In such situations,advertisements need to attract,and hold the attention of the public.in the market placeParagraph 3Modern advertisements must stand out in a world full of competi
5、tion by combining the highest standards of design with ideas linked with the products to make them more attractive.Paragraph 4The top advertisers today believe that using humour,surprise and unusual ideas is important in modern advertisements.There are public ads which encourage people to participat
6、e in improving their neighbourhood,protecting the environment and helping other people.Paragraph 5Paragraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5the classic adsthe ads in the marketmodern adsthe top ads of todaythe public adstraditional,typicalFast-readingRead the text and complete the follo
7、wing tables.Careful-readingParagraph 1(1minute)aimContents(内容内容)the classicads give information about finding _a.the name of a _b.what the companies _ c.where they are _and the _ namesproductscompanysellbrandlocatedcertainsubjectcorporation n.公司公司the classic adslocationbrand namecompany nameproductb
8、rand nameproductcompany namelocationParagraph 2(1minute)aimcontentsthe ads in the market_and hold the _of the publica._pictures or the words of _b.advertisements that people _looking atattractexpertsenjoyattentionconsist ofsubjectcontain由由组成组成the ads in the marketpictures or the words of expertsenjo
9、y looking at Paragraph 3(1minute)aimcontentsmodern adshigh _of _design_the highest standards of design with _linked to the products to make them more attractivestandardsvisualcombineideassubjectconcept概念，原则概念，原则modern adshighest standards of visual designhigh clearlightthinidea linked to the product
10、Paragraph 4(1minute)aimcontentsthe top adsoftoday_something that has never been seen before and is _ for people to look at_,surprise and new and _ideascreatefascinatinghumourunusualsubjectfascinating adj.迷人的，迷人的，赏心悦目的赏心悦目的the top ads of todayhumour,surprise and new and unusual ideathe best partThey
11、make people forget that someone is trying to sell them something.canned(罐头)cat foodParagraph 5(1minute)aimcontentsthe public adsmake _ to societyencourage _to _in improving their neighbourhood,protecting the environment,and helping other peoplecitizensparticipatecontributionssubjectthe public adspro
12、tect the environmentPost-reading(summary)What does the passage talk about?A.The advantages and disadvantages of ads B.Different sorts of adsC.The development of advertisingD.The effect of ads on our lifeE.Peoples attitude toward ads链接高考链接高考 （fill in the blanks according to the passage)The classic ad
13、vertisement is one 1 gives information about 2 (find)certain products.3 ,this kind of advertising might not suitable in direct competition.4 present,large budgets are applied for advertisements designing.In order to stand 5 ,many new concepts like freedom and many new approaches like using humour an
14、d 6 (usual)ideas appear in modern advertisements.7 doing this,they hope to make people forget that someone is trying to sell them something!However,8 all advertising is about selling products and services for a profit.Some public advertisements mainly aim 9 (encourage)citizens to make 10 (contribute)to society.1.Write a composition to describe an advertisement you like.2.Preview the grammar part.Please give me some advice！
