1、ppt统计分析图表TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measureppt统计分析图表2X2 TOWER*资料来源：Unit of measureppt统计分析图表PlacePriceProductPackagePositioning promotionProduct offering5Ps MARKETING*资料来源：Unit of measureppt统计分析图表StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of
2、measureppt统计分析图表ARROW 3D*资料来源：Unit of measureppt统计分析图表CUBES1 3D*资料来源：Unit of measureppt统计分析图表CUBES2 3D*资料来源：Unit of measureppt统计分析图表*FootnoteSource:CUBES3 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextCUTOUT 3D*资料来源：Unit of measureppt统计分析图表New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFO
3、RCES AT WORK*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measureppt统计分析图表TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR A 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR B 3D*资料来源：Unit of measureppt统计分析图表TextTextTex
4、tLINEAR C 3D*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR D 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR E 3D*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR G 3D*资料来源：Unit of measureppt统计分析图表TextTextLINEAR I 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR J 3D*资料来源：Unit of measu
5、reppt统计分析图表TextTextTextTextLINEAR N 3D*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR P 3D*资料来源：Unit of measureppt统计分析图表TextTextLINEAR Q 3D*资料来源：Unit of measureppt统计分析图表TextTextLINEAR Q 3D*资料来源：Unit of measureppt统计分析图表PlanImplementSupportLINKS 3*资料来源：Unit of measureppt统计分析图表PERSPECTIVE 3D*资料来源：Unit
6、 of measureppt统计分析图表TextTextTextPROPELLER 3D*资料来源：Unit of measureppt统计分析图表RINGS 3D*资料来源：Unit of measureppt统计分析图表TextTextSCALE*资料来源：Unit of measureppt统计分析图表TextTextSCALES*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextSIZES IN*资料来源：Unit of measureppt统计分析图表SPIRAL1 3D*资料来源：Unit of measureppt统计分析图
7、表SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measureppt统计分析图表TextTextTextTextSPOTLIGHT*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measureppt统计分析图表Stars 3D*资料来源：Unit of measureppt统计分析图表TextTextWIRE CUBES*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextARR
8、OWS*资料来源：Unit of measureppt统计分析图表TextLEVEL 1*资料来源：Unit of measureppt统计分析图表TextTextLEVEL 2*资料来源：Unit of measureppt统计分析图表TextTextTextLEVEL 3*资料来源：Unit of measureppt统计分析图表TextTextTextTextLEVEL 4*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextLEVEL 5*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTe
9、xtLEVEL 6*资料来源：Unit of measureppt统计分析图表TextHeaderHeaderTextFLOW 2*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源：Unit of measureppt统计分析图表TextHeaderHeaderTextHeaderTextFLOW 3*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：Unit of measureppt统计分
10、析图表TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE*资料来源：Unit of measureppt统计分析图表TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderTextHeaderHeaderHeaderTextTex
11、tTextFLOW 5 TITLE*资料来源：Unit of measureppt统计分析图表TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源：Unit of measureppt统计分析图表TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源：Unit of measureppt统计分析图表TextTextTextTextBLADES*资料来源：Unit of measureppt统计分析图
12、表TextTextTextTextBOX*资料来源：Unit of measureppt统计分析图表TextTextTextTextBOX*资料来源：Unit of measureppt统计分析图表TextTextTextCYCLE 1*资料来源：Unit of measureppt统计分析图表TextTextCYCLE 2*资料来源：Unit of measureppt统计分析图表TextTextTextCYCLE 3*资料来源：Unit of measureppt统计分析图表TextTextTextTextCYCLE 4*资料来源：Unit of measureppt统计分析图表TextT
13、extTextTextTextCYCLE 5*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextCYCLE 6*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextCYCLE 7*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextCYCLE 8*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextINCOMING*资料来源：Unit of measure
14、ppt统计分析图表TextTextTextTextTextRIBBON*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextRING*资料来源：Unit of measureppt统计分析图表TextTextUPON 2*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：Unit of measureppt统计分析图表TextTextTextTextCUTOUT*资料来源：Unit of measureppt统计分析图表TextTextTextL
15、INEAR A*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR B*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR C*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR D*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR E*资料来源：Unit of measureppt统计分析图表TextTextTextLINEAR F*资料来源：Unit of measureppt统计分析图表TextT
16、extTextLINEAR G*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR H*资料来源：Unit of measureppt统计分析图表TextTextLINEAR I*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR J*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextLINEAR K*资料来源：Unit of measureppt统计分析图表TextTextTextTextLINEAR N*资料来源：Unit of m
17、easureppt统计分析图表TextTextTextLINEAR P*资料来源：Unit of measureppt统计分析图表TextTextLINEAR Q*资料来源：Unit of measureppt统计分析图表TextTextTextPROPELLER*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextSTEP 5*资料来源：Unit of measureppt统计分析图表TextTextTextText2 ON 1*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextAGAINS
18、T*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextAT WORK*资料来源：Unit of measureppt统计分析图表TextTextCOUPLED HORIZ*资料来源：Unit of measureppt统计分析图表TextTextCOUPLED VERT*资料来源：Unit of measureppt统计分析图表TextTextTextTextFOCUSED*资料来源：Unit of measureppt统计分析图表New entrantSuppliersIndustry competitorsBuyersSubstitutesF
19、ORCES AT WORK*资料来源：Unit of measureppt统计分析图表TextTextTextPARALLEL*资料来源：Unit of measureppt统计分析图表TextTextTextTextSPLIT*资料来源：Unit of measureppt统计分析图表TextSURROUND*资料来源：Unit of measureppt统计分析图表TextTextTWISTED*资料来源：Unit of measureppt统计分析图表TextTextUP&AWAY*资料来源：Unit of measureppt统计分析图表TextTextUP&DOWN*资料来源：Uni
20、t of measureppt统计分析图表CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measureppt统计分析图表SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that show
21、who reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthro
22、ugh which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extra
23、ordinaryfeats with ordinary people3S-4S*资料来源：Unit of measureppt统计分析图表The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization chart and accomp
24、anying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures through which things g
25、et donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S
26、-5S*资料来源：Unit of measureppt统计分析图表Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measureppt统计分析图表Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devi
27、cesCHANGE BOARD*资料来源：Unit of measureppt统计分析图表 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans
28、 sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurem
29、entof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measureppt统计分析图表Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit l
30、inkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measureppt统计分析图表
31、Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measureppt统计分析图表Restructuring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measureppt统计分析图表Benefit Price Competitivedisadvantage Competi
32、tiveadvantage PRICE BENEFIT*资料来源：Unit of measureppt统计分析图表Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measureppt统计分析图表3.Create
33、andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measureppt统计分析图表Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast
34、 based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measureppt统计分析图表Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTota
35、l selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measureppt统计分析图表MaximizeshareholdervalueGrowthroughcultural
36、initiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measureppt统计分析图表Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndu
37、stry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measureppt统计分析图表HeaderTextGANTT10*资料来源：Unit of measu
38、reppt统计分析图表HeaderText#GANTT15*资料来源：Unit of measureppt统计分析图表TextTextTextTextLEFT TO RIGHT*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measureppt统计分析图表TextTextTextTex
39、tTextTextTextTextTextText2X2*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measureppt统计分析图表TextTextTe
40、xtTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unit of measureppt统计分析图表TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED*资料来源：Unit of measureppt统计分析图表TextTextDIFFRACTION*资料来源：Unit of measureppt统计分析图表TextTextTextFLOW DOWN*资料来源：Unit of mea
41、sureppt统计分析图表TextTextPASS THROUGH*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3AREA*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR
42、2*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED
43、100%*资料来源：Unit of measureppt统计分析图表TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUn
44、it of measureTitleUnit of measureCOLUMN 2*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measureppt统计分析图表Label 1Label 2Label 3Label 4Label
45、 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 100%*资料来源：Unit of measureppt统计分析图表TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100%=000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measureppt统计分析图表TitleUnit of measureTitleUnit of meas
46、ureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measureppt统计分析图表ARROWS*资料来源：Unit of measureppt统计分析图表This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval
47、 from McKinsey&Company.DISCLAIMERS CLIENT*资料来源：Unit of measureppt统计分析图表This report contains information that is confidential and proprietary to McKinsey&Company and is solely for the use of McKinsey&Company personnel.No part of it may be used,circulated,quoted,or reproduced for distribution outside
48、McKinsey&Company.If you are not the intended recipient of this report,you are hereby notified that the use,circulation,quoting,or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measureppt统计分析图表This report is solely for the use of client person
49、nel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.DISCLAIMERS PRESENTATION
50、*资料来源：Unit of measureppt统计分析图表LegendLegendLegendLEGENDS*资料来源：Unit of measureppt统计分析图表McKINSEY LOGO*资料来源：Unit of measureppt统计分析图表MISC*资料来源：Unit of measureppt统计分析图表Very attractiveAverageVery unattractiveVery attractiveAverageVery unattractiveMOONS*资料来源：Unit of measureppt统计分析图表ILLUSTRATIVECONFIDENTIALE
