1、Amazon Platform（B2B）跨境电商实用英语 Chapter 3Unit 2 Introduction to Cross-border E-commerce Platforms跨境电商系列教材Acquire basic knowledge about Amazon platform(B2B)1Know the advantages and benefits of using Amazon platform(B2B)2Know how to sell items on Amazon platform(B2B)3Learn words and expressions concernin
2、g talking about Amazon platform(B2B)4Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.A.If we can arran
3、ge things in such a way that our interests are aligned with our customers,then in the long term that will work out really well for customers and it will work out really well for Amazon.PART 1Warming-upB.In 2017,there were 1,001,210 new sellers in 12 sites on Amazon,which was equivalent to 2,997 new
4、sellers every day,124 new sellers per hour and 2 new sellers every minute.PART TWOPassage ReadingPART 2Passage Reading Amazon launched the B2B e-commerce platform Amazon Business in 2012 for enterprise clients,selling machines,office supplies and other products.The introduction of this platform also
5、 means that the worlds major B2B e-commerce platforms will be faced with a new strong opponent.With already more than 2 million products,Amazon Business will replace AmazonS.Meanwhile,Amazon Business will also take over As commercial,industrial and scientific departments.It is reported that Amazon B
6、usiness may take the existing business as the starting point,and will make a great leap forward in the field of B2B e-commerce market.Amazon Platform（B2B）For purchasing managers,the biggest drawback for online purchases on other B2B platforms is that they are unable to see the price without an accou
7、nt or login.However,users does not have to login to access to the product price on Amazon Business.When the providers sell products on Amazon Business,they can set a negotiable price,and the buyer also sees the offer from other sellers.Buyers have the option to buy products at a lower price.The plat
8、form is designed to help businesses build consumer trust,frankly,if successful,buyers will in any case come to buy on their own.said Prentis Wilson,Vice President of Amazon Business.If you want to purchase on Amazon Business,buyers must register as a company and wait for verification.Registration is
9、 free,and you can enjoy free delivery within two days if the order exceeds$49.PART 2Passage Reading The characteristic of Amazon Business is that the products are directly sold by A or sellers from third-party platforms.Amazon believes that as a business-only platform,the new site will be able to im
10、prove the relationship between Amazon and those sellers who only do business with companies,helping the platform to provide a wider range of products.Amazon will charge the third party seller a commission.For consumer goods,Amazon charges 8%commission if the total transaction amount is below 1000 do
11、llars,and 6%if over 1,000 US dollars.For office supplies,Amazon charges 15%commission if the transaction amount is below 1,000 US dollars,10%if between 1001 and 3000 dollars,and 6%if over 3,000 US dollars.PART 2Passage Reading Prentis Wilson,head of Amazon Business,said the new site will enable the
12、company to offer a wider range of products and services to sellers and buyers,including providing more useful web search and navigation,and personalized products and services based on buyers transactions history and business categories.He said Amazon Business has launched a service to promote B2B sa
13、les.For instance,the platform can be connected to the procurement system of companies,so that buyers can directly contact the seller.Wilson said that many business buyers like to be connected to Amazon Business,because only a simple connection will allow them to contact thousands of enterprises on t
14、he platform.He also pointed out that Amazon Business sellers and Amazon retail sellers are very alike.Both can use FBA,that is to ship the goods to more than 100 Amazon warehouses in US,and fulfilled by Amazon.The biggest advantage of FBA is that the shipping for Amazon Prime products is free,and co
15、mpleted within two days.So consumers and business buyers are more likely to buy those Amazon Prime products.PART 2Passage Reading Over the past year,more than 99 percent of Amazon Business vendors shipped through FBA have successfully sold their products on Amazon B2B platform.Wilson said that most
16、of Amazon Businesss sales come from products in the“tail spend”category,which are the products that businesses or government agencies do not buy frequently,or those with negotiable price.He said that some buyers will specially search for such products on Amazon Business.He said:“Thousands of product
17、s and sellers are converging on the platform that allows buyers to search for products and save time.They like the user experience,and they are able to contact many sellers in the meantime.”In addition,he said that if the enterprise buyers purchase a variety of goods at the same time,goods would arr
18、ive at the same time.If buyers want to know the order status,they just need to call Amazon.PART 2Passage ReadingNew Wordsclient klant n.1New Wordsomeone who pays for goods or services 客户e.g.)There is normally no refund should a client choose to cancel.客户若要取消服务，通常不予退款。)He has been a valued client of
19、our bank for many years.他多年来一直是我们银行的重要客户。返回Opponent pnnt n.01New Word2a contestant that you are matched against 对手e.g.)The worst thing you can do is underestimate an opponent.最严重的错误就是低估对手。)He was calm and concentrated in judging how to defeat his opponent.他冷静沉着,聚精会神地判断如何打败对手。返回Commercial km:l adj.Ne
20、w Word3connected with or engaged in or sponsored by or used in commerce or commercial enterprises商业的e.g.)The area has remained relatively untouched by commercial development.相对而言，这个地区至今没有受到商业开发的影响。)Theres a feeling among a lot of people that music has become too commercial.很多人都觉得音乐变得过于商业化了。返回leap li
21、:p v.New Word4move forward by leaps and bounds跳跃e.g.)The share price is likely to leap upwards.该股票价格可能会猛涨。)In the last few years,this technology has made a big leap.近几年来,这一技术突飞猛进。返回Drawback dr:bk n.5New Wordthe quality of being a hindrance 缺点e.g.)The only drawback of the plan is that it costs too mu
22、ch.这个计划的唯一缺憾是花费太大。)Lack of funds can be a drawback if you want to invest in this project.如果你要对这个项目投资，资金短缺会是个障碍。返回Verification verfken n.01New Word6additional proof that something that was believed(some fact or hypothesis or theory)is correct 确认，查证e.g.)The result of the function verification shows th
23、at the structure of this product is logical.对产品进行的功能验证，结果显示所选结构满足所有功能的需求。)Please type your password and retype it for verification.请键入您的密码，然后重新键入以便进行确认。返回delivery dlvri n.New Word7the act of delivering or distributing something(as goods or mail)递送，传递e.g.)The date of delivery hasnt been fixed yet.交货时
24、间还没有最后落实。)I asked them to speed the delivery up.我请他们加快发货速度。返回commission kmn n.New Word8a fee for services rendered based on a percentage of an amount received or collected or agreed to be paid(as distinguished from a salary)佣金e.g.)The salesman can get commission on everything he sells.这个售货员能得到所售每件货物
25、的佣金。)He also got a commission for bringing in new clients.他还因为带来了很多新客户拿到一笔佣金。返回Navigation nvgen n.9New Wordthe guidance of ships or airplanes from place to place 导航e.g.)They will be helped by the very latest in navigation aids.他们将会受益于最新的导航系统。)I would like to rent a car with a satellite navigation sy
26、stem.我想要租一辆有卫星导航系统的车。返回personalized ps()n()lzd adj.01New Word10made for or directed or adjusted to a particular individual 个性化的，个人化的e.g.)We provide you with personalized print services我们为您提供个性化的印刷品服务。)We always try our best to provide you with personalized products and services to achieve mutual ben
27、efits.我们总是尽力为您提供个性化的产品和服务，实现互利。返回vendor vend(r)n.New Word11someone who promotes or exchanges goods or services for money 卖主e.g.)The vendor shall deliver the goods to the vendee by June 15.卖方须在6月15日前将货交给买方。)Those commodities shall be delivered soon after the vendor received all necessary documents.在卖
28、房收到一切必要的单据后，应立即发送这批商品。返回category ktgri n.New Word12a collection of things sharing a common attribute种类，类别e.g.)The tables were organized into six different categories.餐桌被编为6个不同的类别。)This is a brand-new product category.这是一个全新的产品类目。返回converge knv:d v.13New Wordbe adjacent or come together聚合，集中e.g.)Our
29、previously opposed views are beginning to converge.我们原来相互对立的观点开始趋于一致。)Hundreds of coaches will converge on the capital.数百辆长途汽车将会在首都汇集。Phrases&Expressionstake over 接管01P&Ee.g.)She decided that I was the ideal person to take over the job.她认定我是接手这份工作的最佳人选。)Peter will take over as general manager when B
30、ill retires.比尔退休时将由彼得接任总经理一职。Phrases&Expressions01P&E02in any case 无论如何e.g.)In any case,our meeting with them is scheduled only for Friday.无论如何,我们和他们的会议只能安排在星期五。)In any case,you shouldnt treat customer like that.不管怎么样，你不应该那样对客户。Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the
31、following questions.1What is the biggest shortcoming for online purchases on other B2B platform?2What service has been launched by Amazon business for promoting B2B sales?3What does“tail spend”mean in the last paragraph?Task 2 1.It may rain tomorrow,but we are going home _.2.The boxer gave his _ a p
32、unch on the nose.3.He also got a _ for bringing in new clients.4.Mr.Ma bought a pair of glasses from a street _.5.Please come to the police station with me for identity _.6.The manager believed that the _ would come next week.7.We now live in a world in which robots _ much of the work.8.Mechanics di
33、scovered problems with the planes _ system.Complete the following sentences with the words or phrases in the box.Change the form if necessary.in any case opponentcommissionvendorverificationclienttake overnavigationTask 3 1.在农业生产中使用机器人说明技术上的一大飞跃。(leap)_2.这次罢工严重地延误了邮件的投递。(delivery)_3.该计划唯一的缺陷是它的经费。(d
34、rawback)_ 4.在军工产品和民用产品的制造方面，他们都处于领先地位。(commercial)_5.医疗方式正向个性化医疗的方向发展。(personalized)_ 6.这些汽车会议云集了一些最优秀的发明家。(converge)_Translate the following sentences into English,using the expressions in brackets.The use of robotics in agriculture could mean a great leap forward in technology.The strike caused a
35、great delay in the delivery of the mail.The only drawback to the project is its expense.They are the leading manufacturer in both defense and commercial products.Medical approaches are developing in the direction of personalized medical care.Some of the greatest inventors converge at these automobil
36、e conventions.PART THEREMini-Project It is very likely that every person has had an interaction with a product or service that doesnt work the way you expect or that doesnt quite meet your needs.Think back to the time,and how it made you feel.Did you feel frustrated,confused,stupid or angry?How did the seller get over that problem?PART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 2 Introduction to Cross-border E-commerce Platforms
