1、Consumer Habits and Characteristics of Major Countries(I)跨境电商实用英语 Chapter 4Unit 5 After-sale Services of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about diverse consumption habits of United States and Canada1Acquire basic knowledge about the culture and tradition of United States and Ca
2、nada2Master the language skills of communicating with the customers from United States and Canada3Learning GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group me
3、mbers.Try to relate to your personal experience.A.Americans are frank and straightforward in most cases.Sellers should not beat around the bush when they communicate with American buyers.PART 1Warming-upB.Canadians are hospitable and friendly.They like modern art and have a passion for sports,especi
4、ally the winter sports.PART TWOPassage ReadingPART 2Passage Reading Consumption habit refers to psychological performance of stable preference for a certain object formed by consumption subject in actual long-term consumption.In short,consumption habit is the preference of consumer for a certain kin
5、d of commodity,brand or consuming behavior.In nature,it is a stable individual consuming behavior,formed gradually in the long term,and in turn influences consuming behavior.Diverse Consumption Habits and Traits of Major Powers(I)United States Rather than the price and packaging,people in the United
6、 States prefer to quality of commodity.Quality is vital for commodity to enter the US market,where the commodity with even a slight flaw will be put in the corner and sold in discount.Packaging is another important factor.Commodity should be both in good quality and in fine-decorated packaging to pr
7、esent impressive visual experience to customers.People in the United States highly value the efficiency,thinking wasting time as wasting life.They hope to receive satisfied goods soon after placing orders.Therefore,when setting shipping templates,it is advisable to set highly efficient logistic mode
8、 such as UPS,DHL,TNT and FEDEX at the same time.If not,explanations are suggested to add in the product description,giving potential buyers preparation or letting them choose other sellers.The seller can make good impression to potential buyers even the deal is not made eventually.1PART 2Passage Rea
9、ding Because of the United States large territory and its three time zones,buyers from different time zones shop online at different times.To raise the attention to the launched commodities,sellers should sum up experiences,choose and launch products in a time period when online purchasing occurs in
10、 high density.PART 2Passage Reading January is the high season for apparel sales,with winter clothes sold in discount in the United States.February 14th is the Valentines Day in this country,making horticultural products,fashion accessories,jewelry,watches bags and gifts become hot sellers.Spring in
11、 America begins in March,which is the high season for horticultural products because of Easter in March 31st.Sales volume of household and living appliances in this month sees rapid increase and sales volume of cosmetics products rebounds strongly with the coming of new arrivals in spring.PART 2Pass
12、age Reading Horticultural products enjoy good sales volume in April in the US market.Sales for womens shoes grow drastically due to the demand of wedding.In this ideal season for wedding,bridesmaids grown and wedding supplies are hot.Mothers Day is on May 12th.With this days coming,fashion accessori
13、es,jewelry,bags and greeting cards become popular items.Fathers Day is on June 16th,where in June also occurs the graduation season.Therefore refrigeration appliances such as air conditioners begin becoming hot commodities in June.Mobile phones and other electronic products are also in their high se
14、ason this month.Snooker and water sport equipments sell good in spring and summer.PART 2Passage Reading The United States Independence Day is on July 4th.Furniture and other household and living appliances come into high season due to the demand for wedding.August sees students back to school,making
15、 this month a high season for clothing and shoes.Autumn comes in September,and it is the best selling season for apparel.Cosmetics are also in hot sales thanks to the autumn new products arrival.PART 2Passage Reading Halloween is on October 31st.Sports equipments sell in large discount in this month
16、;and stuffed toys also find a good sale.Thanksgiving Day is on November 28th.With some major festivals arrival in winter,cosmetics,stuffed toys,and gifts come into high season for sales.December is a high season for winter apparel and shoes.Christmas Day makes horticultural products sell hot.Sales f
17、or heating equipments come to its peak.Sales volume of fashion accessories,jewelry and watches in December occupies a quarter of the whole year.In this sense,when developing marketing strategy,sellers in cross-border e-commerce should take the features of the US market into consideration.PART 2Passa
18、ge ReadingCanada Approximately 37%of cross-border online buyers throughout the whole world are in Canada.Popularity degree of the internet,mobile phones and bank services are high in Canada.But because of its vast territory and thin population,logistics is quite a challenge for remote areas in this
19、country.Fortunately,80%of Canadas populations live in the areas less than 60 miles from the US borders,namely three major cities of Canada.Canada is a major market for the US Cross-border E-commerce,for its precise delivery time,and more preferable taxation rate than that in the United States.60%of
20、Canadians purchase online from America.38%of Canadas populations live in Ontario,where the relatively low logistic fees and exchange rates fuel the Canadians online shopping behavior.In Canada,credit cards penetration rate is high.81%of online payment is made by credit cards,followed by PayPal(42%).
21、These factors promote the cross-border finance.PART 2Passage Reading2 Canadians are passionate about sports.54%of Canadas populations regularly take part in sports activities.As a result,there is large demand for sports equipments and facilities.The top five favored sports in Canada are golf,ice hoc
22、key,baseball,swimming and basketball.As a part of many Canadians life,sports give Canada huge sports products consumption ability,with large demand for sports products.The five major sports products in Canada are gym shoes,sportswear,bicycles and accessories,golf equipments,and training devices.The
23、retail volumes of these five products show an increasing trend.Among them,two traditional sports products,gym shoes and sportswear occupy half of the sports equipments market in Canada.China has strength and potential in exporting sportswear and gym shoes.Therefore,Chinese firms who wish to explore
24、and expand overseas market are suggested to pay more attention to business opportunities in Canadian market,especially in sportswear and gym shoes market.PART 2Passage ReadingNew Wordspsychological sakldkl adj.1New Wordwith a persons mind and the way in which it works心灵的；心理的；精神上的 e.g.)Victory in the
25、 last game gave them a psychological advantage over their component.上一场比赛的胜利使他们比对手有心理优势。)Even minor head injuries can cause long-lasting psychological effects.即使是轻微的头部创伤也会对心理产生长期影响。返回flaw fl:n.01New Word2a crack or fault in sth that makes it less attractive or valuable 裂痕；裂隙；瑕疵e.g.)It was a large di
26、amond,but it had a flaw.这是颗大钻石，但它有一点瑕疵。)There isnt the slightest flaw in this bowl 这只碗上丁点儿毛病都没有。返回impressivempresv adj.New Word3(of things or people)making you feel admiration,because they are very large,good,skillful,etc.令人赞叹的；令人敬佩的 e.g.)The films special effects are particularly impressive.那部电影的特技
27、效果尤其令人赞叹。)Jennifer has an impressive academic and business background.珍妮弗有着让人印象深刻的学术和商务背景。返回territory tertri n.New Word4land that is under the control of a particular country or ruler 领土；版图；领地 e.g.)Our country has a large population,vast territory and abundant resources.我国人口众多，地大物博。)Taiwan is an ina
28、lienable part of Chinese territory.台湾是中国领土不可分割的一部分。返回density densti n.5New Wordthe quality of being dense;the degree to which sth is dense 密集；稠密；密度；浓度 e.g.)The region has a very high population density.该地区的人口密度很高。)The aircraft was flying above the density of the fog.飞机在浓雾上方飞行。返回horticultural h:tkltr
29、l adj.01New Word6of or relating to the cultivation of plants 园艺的 e.g.)We will visit Shenyang International Horticultural Expo.我们要去参观沈阳国际园艺博览会。)During the May Day holiday,the gardens at the Xian International Horticultural Expo were packed with visitors.五一假期期间，西安世界园艺博览会的园区挤满了游客。返回 approximately prksm
30、tli adv.New Word7used to show that sth is almost,but not completely,accurate or correct大概；大约；约莫 e.g.)Approximately$150 million is to be spent on improvements.大约1.5亿美元将用于做出改善。)The journey took approximately seven hours.旅程大约花了七个小时。返回remote rmt adj.New Word8far away from places where other people live偏
31、远的；偏僻的 e.g.)The quake destroyed mud buildings in many remote villages.这次地震摧毁了许多偏远乡村的土坯房。)EMS can reach many remote mountain areas in China.EMS可以到达中国很多偏远的山区。返回passionate pnt adj.9New Wordhaving or showing strong feelings of enthusiasm for sth or belief in sth 热诚的；狂热的 e.g.)He is very passionate about
32、the promotion of the new product.他对那款新产品的促销非常热心。)He brought to the job not just considerable experience but passionate enthusiasm.他不仅给这一工作带来了不少经验，而且倾注了极大的热情。返回Phrases&Expressionssales volume 销售量；销售额01P&E e.g.)Compared with last year,our sales volume has increased by 60%.和去年相比我们的销量增加了60%。)The sales v
33、olume has nearly doubled because customers are often attracted by their new designs.销售额几乎翻倍了，因为客户经常被他们的新设计所吸引。Phrases&ExpressionsP&E02stuffed toy 填充玩具；毛绒玩具Phrases&ExpressionsP&E03take into consideration 考虑到；顾忌；着想 e.g.)There are the factors we must take into consideration这些都是我们必须考虑的因素。)It is importan
34、t to take into consideration the comments from the buyers.考虑买家的评价是重要的。Phrases&ExpressionsP&E04taxation rate 税率Phrases&Expressionspenetration rate 渗透率05P&EPhrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questions.1Whats the vital factor for commodity to enter the US
35、market?2What logistic mode is advisable to set for US buyers?3What are the five major favored sports products in Canada?Task 2 1.Thai Airways said the plane had been given _ to land.2.Dont _ the matter again.3.Over the past three years,the system has provided smooth and efficient _ for inter-bank pa
36、yments.4.Have you ever worked in a _ store before?5.It leaves us almost no _ of profit.6.That _ outstripped all his competitors in sales last year.7.The students _ several small groups to talk about the subject.8.Many brokers were charged with cheating customers in _ trades.Complete the following se
37、ntences with the words or phrases in the box.Change the form if necessary.sales volume psychological flaw remote impressive passionate approximately densityTask 3 1.澳洲人口密度很低。(density)_2.与前个季度相比，经费大约削减10%。(approximately)_3.那本书销量超过一百万本。(sales volume)_4.质量是我们必须首先考虑的。(take into consideration)_5.这件衣服上有瑕疵
38、，所以特价销售。(flaw)_ 6.她在面试中表现十分出色。(impressive)_Translate the following sentences into English,using the expressions in brackets.Australia has a very low population density.The expenditure is approximately 10%down compared with the previous quarter.The sales volume of that book exceeds one million copies
39、.Quality is what we must first take into consideration.There is a flaw in this dress,so it is on sale.She was very impressive in the interview.PART THEREMini-Project Suppose you are the marketing manager of a cloth company.Since your company is planning to export clothes into the overseas market by taking the advantage of the Cross-border E-commerce platform.What should you prepare before the export?PART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 5 After-sale Services of Cross-border E-commerce
