1、Discussing online news media To learn to know the definition of media.To learn to know the brief history of media.To learn to know the types of media.To learn to know the advantages&disadvantages of Traditional and Online Marketing.To learn to read the article“The rise of online news media”.What is
2、media?The term media,which is the plural of medium,is the term we use to refer to different types of media that provide us with important information and knowledge.Media has always been part of our society,even when people used paintings and writings to share information.It all started thousands of
3、years ago.The brief history of mediaHuman communication through designed channels not through speech or gestures dates back to many tens of thousands of years ago when our ancient ancestors painted on the walls of caves.The types of mediaPrint MediaNewspapersMagazinesBooks BannersBillboardsBrochures
4、FlyersBroadcasting MediaTelevisionRadioMoviesInternet MediaSocial networks or websitesOnline forumsPodcastPrint Newspapers vs.Online Editions:The Pros and Cons.Print newspaper pro:Its physical.The feeling of a warm newspaper right off the press is one of my favorite feelings,and the fact that a prin
5、t newspaper can be physically held in your hands is a huge pro for print editions,in my opinion.Not only can you hold a print edition in your hand when you first get it,but you can also save it back to look at any time.A print newspaper is everlasting and unchanging,whereas articles can be hidden aw
6、ay on an online website in a matter of a few days.Print newspaper con:Its not free.The price tag of a print newspaper,though small,is likely one of the biggest reasons for its decline.Many people dont see the point in buying a print newspaper if they believe they can get all the news they need onlin
7、e for free.Although declining circulation doesnt matter since print newspapers still receive ad revenue.This decline in circulation could lead to a decline in advertising,which spells bad news for any newspaper.Online newspaper pro:Its immediately accessible and convenient.You arent going to make a
8、trip to the store to buy the newspaper when you can look at the online edition right away.You dont have to hunt for the things you want to read.Because online newspapers are very good at bringing the big news of the day to the focal point of the website.In this fast-paced world,people dont want to s
9、pend time fumbling through a print newspaper to find an article when they can search for and find it online in a matter of seconds.Online newspaper con:It doesnt include everything.If a newspaper releases a special print publication outside of its regular edition for example,an edition specifically
10、highlighting an upcoming election and its candidates this content often does not make it online.Sometimes online editions will even leave out content from the print newspapers regular edition.If it is a busy news day and content online is already overflowing,some smaller news items may never make it
11、 on the web,leaving online readers slightly less informed than print readers.Advantages&Disadvantages of Online mediaSimon has found an article about the history of online news media.Read the article below and answer the following questions.A1.How has online news media developed over time?By the end
12、 of 1999,news websites sprang up.Then we entered the smartphone era.There are hundreds of thousands of news apps and official new media accounts on social media.Smartphone owners can check the latest news any time at any place.During the past years,technology has transformed the way people get news2
13、.What information can you get from the chart?With the improvement of science&technology,people change their ways to get information.Print media drops rapidly,broadcast media fall in popularity,while online media boost up.Simon is interviewing a mass media expert about online news media.Listen and fi
14、nish the exercises below.BListen to the interview and fil in the blanks.1.To learn about a specific topic from print newspapers or TV broadcasts,people would have to carefully _ or wait until a certain time of day,and by then the stories may have already _.2.According to one study,_ of online news r
15、eaders regularly comment on articles.B1check every page developed further38 percent3.If people find an interesting online news article,they can quickly let their friends know by sending them _ to the story or sharing it on _.4.A recent survey of _ found that _ trust print news more than online news.
16、a link social media300 people65 percentListen to the interview again and complete the notes below.B2Miss Smiths opinion on Online news mediaReasons for the popularity of online news media People have(1)_ to news.Readers can get the(2)_ whenever and wherever they want.much easier access latest update
17、sWith(3)_,people can simply type in their search words and click“Search”to get the news they want.Online news media makes it easy for people to interact with others and talk about news.The future of online news mediaIt will develop(4)_ with print news media.news sites on apps hand in handPrint news
18、media is still viewed by many people as more trustworthy than online media.It is hard to change peoples(5)_.Some people just enjoy the feeling of(6)_ _ when reading news.reading habits holding a physical newspaperThe past decades have witnessed the rapid development of online news media.witness vt.&
19、vi.the event happens in that place or during that period 是发生是发生的时间或地点的时间或地点see(an event,typically a crime or accident)take place见证，见证，目击目击to state publicly,especially in a law court,that something is true or that it happened作证作证Something that serves as evidence;a sign.是是的迹象的迹象e.g.Did anyone witness
20、the attack?This university has witnessed quite a few changes over the years.The past few years have witnessed great changes throughout Eastern Europe.witness n.a person who sees an event happening,especially a crime or an accident 目击人目击人someone who is asked to be present at a particular event and si
21、gn their name in order to prove that things have been done correctly 见证人，证人见证人，证人e.g.Police are appealing for witnesses to the accident to come forward.I was(a)witness to their quarrel.Mary appeared as a witness for the defence.【归纳归纳】1)vt.目击；见证目击；见证 witness for 为为作证作证 witness to(doing)sth.作证证明作证证明(做
22、做)某事某事(to为介词为介词)2)n.目击者目击者;证人证人;证据证据 a witness to sth.某事的证人某事的证人 bear/give witness to sth.为为作证作证,证明证明 in witness of 作为作为的证据的证据【语境应用语境应用】写出下列句子中画线部分单词的词性及含义。写出下列句子中画线部分单词的词性及含义。1)The past few years have witnessed great changes throughout Eastern Europe._2)One witness to the accident said the driver appeared to be drunk._3)Tony arrived home just in time to witness his brother being taken away by the police._ v.见证见证n.目击者目击者 v.亲眼看见，目击亲眼看见，目击 Preview Part C&D.
