1、LOGOModern Management Movement管理学专业英语教程（第四版管理学专业英语教程（第四版上）上）Fudan UniversityLOGOOutlinesOutlines approaches to modern managementapproaches to modern management123456 Process approach System approach Contingency approach Strategic management approach Japanese style management approach Excellence appr
2、oach Fudan UniversityLOGOOutlinesOutlines framework of the modern management movementframework of the modern management movement123 Classical theory Behavioral theory Quantitative theory4systems and contingency management theoryFudan UniversityLOGOvHarod Koontz vManagement jungle theoryvVariances in
3、 the process approachFudan University Process Approach LOGOFudan University Process Approach Defining goals establishing strategy,and developing plans to coordinate activitiesDetermining what needs to be done,how it will be done,and who is to do itMotivating,leading,and any other actions involved in
4、 dealing with peopleMonitoring activities to ensure that they are accomplished as planned Lead toAchieving the organizations stated purposesProcess approach proposed by Fayol LOGOFudan University System Approach Two basic types focus on production and efficiencyClosed system not influenced by and do
5、 not interact with their environment e.g.Taylors scientific management,Webers bureaucratic theory,etc.Open system recognize and respond to their environment e.g.human relations school,organizational development,etc.LOGOFudan University System Approach v Von Bertalanffyv“system”connected parts joined
6、 to form a whole in which the coordinated and combined effect of the subsystems creates synergy Internal behavior people inside organizations perform their individual and group tasks External behavior integrates organizational transactions with other organizations and institutions LOGOFudan Universi
7、ty System Approach Distinct purposeDeliberatestructurePeople organizationClosed system routine tasks task specialization class specification chain of command formal hierarchy1864512Span of 8Employees=512Managers(level 1-3)=73LOGOFudan University System Approach systemenvironmentenvironmentOpen syste
8、m non-routine task performance interaction between staff and employees both vertically and horizontally prestige is externalized(reputation,knowledge)The organization takes resources(inputs)from the larger system(environment),and returns them to the environment in changed form(outputs)LOGOFudan Univ
9、ersity Contingency Approach v Simplistic principles are incompletev Contingency approach is proposed by organizational theorists(Lawrence,Lorsch and Schein)v Contingency management stresses the need for appraisal and analysis of the entire managerial environment within the organization.v Contingency
10、 approach promotes organizational effectivenessLOGOIt sets centers on the best contingency playThere is an appropriate pattern for relationships which exists for organizationsAgreement exists between organizations and their internal and external environments,and between the management system and its
11、 various components.Fudan University Contingency Approach ThreePrincipleSetsLOGOFudan University Strategic management Approach LOGOFudan UniversityInternalExternalUtilizeImproveOpportunitiesCSR awarenessFavorable policies and environmentTechnological advantageAdvantage in marketing channelsCompatibi
12、lity abilityLong-established company with significant experience in marketing and good relationship with manufacturers.Have not yet fully taken the large immature emerging Asian market.Cross-industry advantageGovernment price ceilingsSynergyWeak regional portabilityExpansion barrierMonitorEliminateT
13、hreats100%of the shareholders in 3 European countries and majorities in other European countries.Low fees for calls made outside the home country）voice usage.Earning rate of primary business too highEffect of international financial crisisCompetition pressureIncompatibility with local communication
14、standardsHard to differentiate different firmsStrengthWeakness CASE1:SWOT analysis on DIZZ companyanalysis on DIZZ companyLOGOFudan University Strategic management Approach Strategic management involves four basic components:(1)environmental scanning;(2)strategy formulation;(3)strategy implementatio
15、n;(4)evaluation and control.e.g.Porters 5 competitive forces analysisLOGOFudan University Strategic management Approach v Von Neumann and Morgenstern they defined strategy as a series of actions taken by a corporation which are decided on according to the particular situation v Drucker describes str
16、ategy as a means of analyzing the present situation and changing it if necessaryv Chandler strategy is that it determines the basic long-term goals of a corporationv Ansoff examined strategy,from a programmatic and analytic approachv Hofer and Schendelv Mintzberg strategy as a mediating force betwee
17、n an organization and its environmentLOGO Strategic management Approach v Deming,1950,introduced a comprehensive management system which is the model for Japanese-style management,or total quality management(TQM)v TQM uses statistics to analyses variability in production processes in order to improv
18、e the product quality continuouslyFudan UniversityLOGOFudan University Strategic management Approach Juranthe first to deal with the broad management features of quality,which distinguishes him from those who advocate specific techniques,statistical or otherwise.He included three basic steps to prog
19、ress:LOGO Strategic management Approach vCrosby concept of zero defects quality is conformance to requirements and it can only be measured by the cost of non-conformance three components than can be used by orgznizations to prevent non-conformances-determination,education and implementation.vOuchi T
20、heory Z corporations generated close relationships with their employees and even made long-term employment commitments to the new hires They also developed their employees talents and focused on teamwork through lateral job rotations and collective decision making.Fudan UniversityLOGOFudan Universit
21、y Excellence Approach vPeters and WatermanvThe major focus of excellence management is improving management in order to gain or maintain excellence within a corporation.veffective organizations continue to strive for improvement.LOGOFudan UniversityReferences v Management（9th edition）,Stephen P.Robbins&Mary Coulterv Practice of Management,Drucker 1954v The Art of Japanese Management,Pascale&Athos,1981v In Search of Excellence,Peters&Waterman
