1、UNIT 6 THE MEDIAReading Club 1 The MEDIA:FACTS AND FIGURES Class survey:1.How many of you read newspapers/magazines?2.How many of you watch TV or films?3.How many of you use social media?Do you often upload or download videos?Lead In 感知注意 Activate and share 感知注意:1.Share your reasons for using them.2
2、.Discuss in groups:which media people will be more likely to use in the future.State the reason(s)if possible.Lets read the article and know more about mass media in the world.Reading2 21 11 12 23 3Reading 感知注意Mass media is communicationwhether written,broadcast,or spokenthat reaches a large audienc
3、e.This includes television,radio,advertising,movies,the Internet,newspapers,magazines,and so forth.Research has shown that half of our waking hours are spent in contact with mass media in one form or another.Check out our marvelous media infographic.General Understanding ReadingReading 获取梳理Scan the
4、media infographic and answer the questions.1.What kind of newspaper is the most popular in the UK?TV listings magazine is the most popular in the UK.General Understanding 获取梳理 2.What kind of programme is probably the most popular in India?Programs about sports are the most popular in India.General U
5、nderstanding 获取梳理 3.How much time do teenagers spend in front of a screen?Teenagers spend up to 4 hours in front of a screen.General Understanding 获取梳理 Read,observe and speak 整合 分析 判断 1.Why is newspaper circulation declining?What impact will this have?Newspaper circulation is declining because it is
6、 cheaper for companies to advertise digitally than in newspaper.Without the financial support of companies,newspaper cannot run.2.What do you learn from the facts and figures?What changes have taken place?The newspaper and magazine are declining seriously.Only a few TV programs were still attractive
7、 to people like sports and TV series.People are spending more time on smart phones.Read,observe and speak 概括 整合 描述 Watch a video:watch and speak 获取梳理 The Digital Economy:The New Future Additional Material :watch and speak 获取梳理 By interpreting the facts and figures in the article and combining with real life,discuss the future trend of media development.The media is increasingly digital-based.Watch and speak 整合 分析 判断MEDIAThank You
