1、Topics CoveredOpening Body Closing AIDAOpening Statement of problemUnusual offerSurprising questionAppeal to normal desire6 6 Sales LettersBody Benefits of productsFree trial usePrice guarantee6 6 Sales LettersClosing Remember,this offer is only open for two weeks.If youre not completely satisfied,r
2、eturn the mattress with on obligation.Just complete the enclosed certificate,put it into the pre-paid postage envelope,and you will receive your Peerless embossed paperweight within two weeks.6 6 Sales LettersA I D A02INTEREST03DESIRE01ATTENTION04ACTION6 6 Sales Letters12/9/202201ATTENTIONThe consum
3、er becomes aware of a category,product or brand usually through advertising.6 6 Sales Letters12/9/202202INTERESTThe consumer becomes interested by learning about brand benefits and how the brand fits with lifestyle.6 6 Sales Letters12/9/202203DESIREThe consumer develops a favorable disposition towar
4、ds the brand.6 6 Sales Letters12/9/202204ACTIONThe consumer forms a purchase intention,shops around,engages in trial or makes a purchase.6 6 Sales LettersA I D A in writing a sales letter02To arouse the readers interest03To arouse the readers desire01To draw the readers attention04To urge the reader
5、s to take actions6 6 Sales LettersHow to arouse the readers interest?12/9/2022Why do people need the product or service you are providing?What problems can your product or service solve?What purchase motivation does your reader have?What are the USPs of your product or service?6 6 Sales Letters12/9/2022Example 12/9/202212/9/2022The EndThe End
