1、THE STARTUP EXPERIENCEUX components inside startupsUX Speakeasy July 2013T H E S T A R T U P E X P E R I E N C E U X S p e a k高档模板毛玻璃风格模板课件JOHN STROTTUX DesignerJ O H N S T R O T T U X D e s i g n e rUX WITHOUT UXTwo core components to a startupthat are user centered.U X WI T H O U T U X T w o c o r
2、 e c o m p o n e nVISION STATEMENT&MINIMUM VIABLE PRODUCTV I S I O N S T A T E ME N T&MI N I MU M V I A BVISION STATEMENTA short sentence defining theorganizations purpose and values.V I S I O N S T A T E ME N T A s h o r t s e n t e n“YOU PRESS THE BUTTON,WE DO THE REST”“Y O U P R E S S T H E B U T
3、 T O N,WE D O T H“YOU PRESS THE BUTTON,WE DO THE REST”George Eastman,Founder of Eastman Kodak Company“Y O U P R E S S T H E B U T T O N,WE D O T HKEYS TO CREATING AVISION STATEMENTK E Y S T O C R E A T I N G A V I S I O N S T A T EKEYS TO CREATING AVISION STATEMENTIt addresses a real needK E Y S T O
4、 C R E A T I N G A I t a d d r e s s eKEYS TO CREATING AVISION STATEMENTIt addresses a real needIt is simpleK E Y S T O C R E A T I N G A I t a d d r e s s eKEYS TO CREATING AVISION STATEMENTIt addresses a real needIt is simpleIt is uniqueK E Y S T O C R E A T I N G A I t a d d r e s s eKEYS TO CREA
5、TING AVISION STATEMENTIt addresses a real needIt is simpleIt is uniqueIt serves as a guiding lightK E Y S T O C R E A T I N G A I t a d d r e s s eIt serves as a guiding light I t s e r v e s a s a g u i d i n g l i g h tIt serves as a guiding lightA STAR TO SAILYOUR SHIP BY Jesse James Garret,Autho
6、r of The Elements of User Experience I t s e r v e s a s a g u i d i n g l i g h t THE VISION DRIVEN STARTUPIS A UX DRIVEN STARTUPT H E V I S I O N D R I V E N S T A R T U P I S A 高档模板毛玻璃风格模板课件高档模板毛玻璃风格模板课件MINIMUM VIABLE PRODUCTAn MVP has just those features thatallow the product to be deployed.MI N
7、 I MU M V I A B L E P R O D U C T A n MV P hEXAMPLESNick Woodman,Founder of GoPro with MVPE X A MP L E S N i c k Wo o d m a n,F o u n d e r oEXAMPLESTest shot from GoPro MVPE X A MP L E S T e s t s h o t f r o m G o P r o MEXAMPLESGoPro product assortmentE X A MP L E S G o P r o p r o d u c t a s s
8、o r t m eEXAMPLESKelly Slater w/GoPro Hero cameraE X A MP L E S K e l l y S l a t e r w/G o P r o KEYS TOCREATING A MVPK E Y S T O C R E A T I N G A MV PWrite the user storyKEYS TOCREATING A MVP Wr i t e t h e u s e r s t o r yAs a _,I need to _ so I can _.A s a _ _ _,I n e e d t o _ _ _ s o I cAs a
9、 dedicated UX speakeasy member,I need to invite others to a nearby pub,so I can continue drinking&talking UX.A s a d e d i c a t e d U X s p e a k e a s y m eWrite the user storyMap the interactionsKEYS TOCREATING A MVP Wr i t e t h e u s e r s t o r yLoginLocateSet timeTell people*Not anactual step
10、NothingnearbyI can make itI cantmake itBookedL o g i n L o c a t e S e t t i m e T e l l p e o p l eWrite the user storyMap the interactionsIdentify emotionsKEYS TOCREATING A MVP Wr i t e t h e u s e r s t o r yLoginLocateSet timeTell people*Not anactual stepNothingnearbyI can make itI cantmake itBo
11、okedL o g i n L o c a t e S e t t i m e T e l l p e o p l eLoginLocateSet timeTell people*Not anactual stepNothingnearbyI can make itI cantmake itBookedL o g i n L o c a t e S e t t i m e T e l l p e o p l eLoginLocateSet timeTell people*Not anactual stepNothingnearbyI can make itI cantmake itBooked
12、L o g i n L o c a t e S e t t i m e T e l l p e o p l eWrite the user storyMap the interactionsIdentify emotionsSimplify itKEYS TOCREATING A MVP Wr i t e t h e u s e r s t o r yLoginLocateSet timeTell people*Not anactual stepNothingnearbyI can make itI cantmake itBookedL o g i n L o c a t e S e t t
13、i m e T e l l p e o p l eLocateTell peopleI can make itL o c a t e T e l l p e o p l e I c a n m a k e i tLocateTell peopleI can make itL o c a t e T e l l p e o p l eWrite the user storyMap the interactionsIdentify emotionsSimplify itValidate itKEYS TOCREATING A MVP Wr i t e t h e u s e r s t o r y
14、How does this sweater look on me?H o w d o e s t h i s s w e a t e r l o o k o n Is there a product here?Does it exist elsewhere?Is this MVP exciting?I s t h e r e a p r o d u c t h e r e?KEYS TOCREATING A MVPWrite the user storyMap the interactionsIdentify emotionsSimplify itValidate itK E Y S T O
15、C R E A T I N G A MV P Wr i t e t h eITS TIME TO BUILD,LAUNCH,TEST&ITERATEI T S T I ME T O B U I L D,L A U N C H,T E S TLEAN UXJeff Gothelf,Author of Lean UXConceptPrototypeValidateinternallyTestexternallyLearnIterateL E A N U X J e f f G o t h e l f,C o n c e p t P r oTHE MVP DRIVEN STARTUPIS A UX
16、DRIVEN STARTUPT H E MV P D R I V E N S T A R T U PTHE MVP DRIVEN STARTUPIS A UX DRIVEN STARTUPT H E MV P D R I V E N S T A R T U PTHE VISION STATEMENT&MVP ARE USER FOCUSEDIts up to the team to keep the UX momentum going.T H E V I S I O N S T A T E ME N T&I t s u p tREFERENCES&CREDITSAlexa Andrzejewski(ladylexy),Cofounder&CEO of Foodspottinghttp:/ R&Dhttp:/ James Garrett(jjg),Author of The Elements of User Experiencehttp:/ Dayble(willdayble),Author of 4)Minimum Viable Producthttps:/ Gothelf(jboogie),Author of Lean UX,http:/ E F E R E N C E S&C R E D I T S A l e x a A n d rCHEERS!C H E E R S!
