1、Consumer Habits andCharacteristics of Major Countries(II)跨境电商实用英语 Chapter 5Unit 5 After-sale Services of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about diverse consumption habits of Italy,Britain and Russia1Acquire basic knowledge about the culture and tradition of Italy,Britain and Ru
2、ssia2Master the language skills of communicating with buyers from Italy,Britain and Russia3Learning GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.T
3、ry to relate to your personal experience.A.Russians are advocating number 7 under the influence of Christian culture.They regard number 7 as lucky,happy and perfect number.Besides,Russians consider it unlucky to celebrate birthdays in advance.PART 1Warming-upB.British buyers are very picky about the
4、 price.They like to bargain and prefer high quality products.They have high requirements for delivery time.If the shipment is delayed without prompt mediation,it may lead to cancellation of the order.PART TWOPassage ReadingPART 2Passage ReadingItalyIn Italy,most online buyers are at the age 18 to 44
5、;55.4%of them are male,and 44.6%are female.The most frequent online shopping time in a day is from 21 to 23.47%are virtual products or services such as paid audio and video resources and tourist services;53%are physical commodities.E-commerce platform is the main shopping channel.International commo
6、n payment is also valid in Italy.Credit cards and PayPal are most popular.Credit cards,in particular,enjoy high popularity and usage rate,with Visa and MasterCard as the main channels.The process of customs clearance in Italy mainly focuses on customs tariff payment and special requirements for spec
7、ial items.Diverse Consumption Habits and Traits of Major Powers(II)PART 2Passage ReadingFor a sample with commercial value,Italy can provide it with tax exemption,on the following four conditions:(1)The sample can be only carried into Italy by the abroad companys representatives for exhibition and d
8、isplay,and is to be exported on time;(2)A certificate of origin signed by a recognized chamber of commerce should be submitted;(3)Proper tariff should be paid in the customs when the sample enters,and the tariff will be returned when the sample is exported;(4)A form in duplicate should be filled in,
9、describing each samples weight and value in detail.When engaging talking,Italians prefer varied gestures and abundant facial expressions,are likely to be highly emotional,and are easily in quite a dispute for trivial things without compromise.Italians are more flexible than Germans,and more enthusia
10、stic than the British.PART 2Passage ReadingBut when negotiating contracts and making decisions,Italians are less emotional but more cautious,and are not likely to take a position in a rush.Meanwhile they value the price,refuse to make a concession in this aspect,and prefer to implement by agent.Due
11、to its history and tradition,Italians are unwilling to pay too much attention to the outside world,nor actively follow the abroad ideas or international conventions.Instead,they have faith in domestic firms,and believe that products made by firms at home are in higher quality,and that there exists c
12、ommonalities between domestic firms and themselves.In this sense,doing business with Italians requires patience in order to convince them that your products are in higher quality and lower price than their domestic products.Another point should be paid attention to is that when engaging in business
13、activities in Italy,you should take political factors into full consideration,and get to know the political background of your business partners,in case of economic loss in its political upheaval.PART 2Passage ReadingBritainBritain belongs to Western Europe.Buyers in Western European countries commo
14、nly prefer quality and pragmatism,value efficiency,and pay close attention to details.They therefore raise high demand for products,and carefully examine the description of products in detail.British buyers not only raise strict request on commoditys quality,but also lay emphasis on its aesthetic fe
15、eling,and demand fine-decorated packaging.British retailers like trial orders.They like to order one or two samples tentatively before placing bulk orders.This suggests not ignoring any small retail order,for a large order might hide behind it.Retail Times in Britain recently indicates that accordin
16、g to the latest published investigation carried out by Macfarlane Packaging,a major British packaging supplier,improper packaging is most unpleasant for online buyers when receive goods during the online shopping.PART 2Passage ReadingAccording to the result of this investigation,25%of the online buy
17、ers complain about the excessively big package or boxes they have received which far exceed the sizes of commodity.Due to the large package,small commodities cannot be delivered as a letter into the mailbox.Thus receivers can only choose expressage or other deliveries,or have to pick up goods in per
18、son in a certain site.In addition,22%online buyers show their upset and disappointment when receiving a broken or damaged package,for a damaged package may result in spoiled commodity inside.Also,the risk of losing packages makes online buyers feel stressed.In the meantime,19%of consumers are dissat
19、isfied with poor protective effect of packaging.In terms of commodities of high quality and low price made in China,the British are fond of Guangdong products,especially household and individual appliances.Household appliances and furniture are in high demand and high purchase rate,and are in highes
20、t reorder rate in exporting to Britain.Mirror,lamps and lanterns also sell in large quantity.Commodities with high value such as television and its peripheral products also witness a large market in Britain.RussiaAs an emerging cross-border e-commerce market,Russian cross-border e-commerce market is
21、 burgeoning.The statistics indicate that the online sales volume of foreign commodities in Russia reached to 4.3 billion US dollars in 2016,compared with 3.4 billion US dollars in 2015.90%of these online trade orders in Russia were for Chinese commodities according to the statistics issued by AKIT i
22、n 2017.Chinese commodities are attracting a large amount of Russian online shoppers with high quality,low price and varied categories.PART 2Passage ReadingPART 2Passage ReadingRussia has a cold climate.Take Moscow,the capital of Russia as an example.Its average temperature per year is 4.9 centigrade
23、,with the coldest January-9.3 centigrade and warmest July 18.2 centigrade.In this sense,considering the large temperature differences in different seasons in Russia,sellers can highlight the keyword“Best Seller of the Season”in the title when publicizing the commodities information online.In additio
24、n,due to the cold winter in Russia,keeping warm outdoors is very important for Russians.In winter,hats,scarves and gloves are necessities there;and Russian women are also fond of fur coats.Same as North China,there are central heating installations indoors in Russia.So in winter,the temperature diff
25、erence is quite huge between outdoor and indoor.Thus Russians indoor clothing is another extreme compared with outdoor clothing.Leisure wears are hot sellers in winter;robes after bath and light pajamas in bedtime are also popular Russian home dress in winter.PART 2Passage ReadingSport is an importa
26、nt part in Russians life.Russians often purchase specialized sport clothes,gym shoes and accessories.Russians are good at gymnastics and ice sports.In addition,Russians also love prevailing sports like running,balls and fitness training as other countries people do.Therefore,climbing wears,sneakers,
27、swimming wears,and skiing wears are popular commodities attracting Russian sports fans.Besides sports,Russians are also quite good at enjoying their lives.The young generations have formed the habit of vacation;and often they choose to go to beach.For the demand of vacation therefore,swimming wears,
28、beach shoes and sunbonnets are best sellers loved by many Russians.New Wordsvalid vld adj.1New Wordthat is legally or officially acceptable（法律上）有效的；（正 式）认可的 e.g.)They put forward many valid reasons for not exporting.他们提出了很多不出口的正当理由。)Do you have valid reasons for your absence?你的缺席有正当理由吗？返回exemption k
29、rktrstk n.01New Word2a part of your income that you do not have to pay tax on（指部分收入）免税e.g.)Have you received the application for tax exemption presented by us?我们提交的免税申请收到了吗？)As a non-profit-make organization,you can claim tax exemption.作为一非赢利组织，你们可以申请免税。返回abundantbndnt adj.New Word3existing in large
30、 quantities;more than enough 大量的；丰盛的；充裕的 e.g.)Our shop has an abundant supply of suitcases.我们的商定有充足的旅行箱供应。)We have accumulated abundant domestic and international trade resources since the establishment of our company.自公司成立以来，我们已积累了丰富的国内和国际贸易资源。返回 trivial trvil adj.New Word4not important or serious;
31、not worth considering不重要的；琐碎的；微不足道的 e.g.)Theres no need to lose your temper over such a trivial matter.没必要为区区小事发脾气。)I know it sounds trivial,but Im worried about it.我知道这事听起来微不足道，但我还是放心不下。返回compromise kmprmaz n.5New Wordan agreement made between two people or groups in which each side gives up some o
32、f the things they want so that both sides are happy at the end妥协；折中；互让；和解 e.g.)After lengthy talks the two sides finally reached a compromise.双方经过长时间的商谈终于达成了妥协。)Their problem can only be solved in a spirit of compromise.他们的问题只能通过妥协来解决。返回upheaval phi:vl n.01New Word6a big change that causes a lot of
33、confusion,worry and problems剧变；激变；动乱；动荡 e.g.)It was a violent political upheaval.这是一场激烈的政治动乱。)The policy must be carried out without social upheaval.这项政策必须在不发生社会动荡的情况下推行下去。返回 pragmatism prgmtzm n.New Word7thinking about solving problems in a practical and sensible way rather than by having fixed ide
34、as and theories 实用主义；务实思想 e.g.)She had a reputation for clear thinking and pragmatism.她曾以思路清晰、观点务实而闻名。)Mr.Obama told The New York Times that his own core economic theory is pragmatism.奥巴马对纽约时报表示他自己的核心经济理论是实用主义。返回aesthetic i:setk adj.New Word8connected with beauty and art and the understanding of bea
35、utiful things审美的；有审美观点的；美学的 e.g.)My aesthetic standards are quite different from his.我的审美标准与他的大不相同。)Ones appreciation of literature depends on ones level of aesthetic knowledge.一个人对文学作品的欣赏能力，取决于他的艺术修养。返回 tentatively tenttvl adv.9New Wordin a tentative manner which is not definite or certain because
36、you may want to change it later不确定地；不肯定地；暂定地 e.g.)The next round of talks is tentatively scheduled to begin in Shanghai.下一轮会谈暂定于在上海开始。)The internship is tentatively fixed at one year.实习期暂定一年。返回 peripheral prfrl adj.01New Word10not as important as the main aim,part,etc.of sth次要的；附带的 e.g.)Companies ar
37、e increasingly keen to contract out peripheral activities like training.公司越来越倾向于把像培训这样的非核心业务外包出去。)Science is peripheral to that debate.科学并非那场辩论的重点。返回burgeoningb:dn adj.New Word11sth grows or develops rapidly迅速成长的，迅速发展的 e.g.)It is impossible to meet customers burgeoning demand according to our curren
38、t stock.根据我们现在的库存，很难满足顾客迅速增长的需求。)The burgeoning cross-border e-commerce market has greatly promoted Chinas economic development.迅速发展的跨境电商市场极大推动了中国的经济发展。返回necessity nsesti n.New Word12a thing that you must have and cannot manage without必须的事物；必需品 e.g.)Air-conditioning is an absolute necessity on hot s
39、ummer days.炎热的夏天绝对需要有空调。)Many people cannot even afford basic necessities such as food and clothing.许多人甚至买不起食物和衣服之类的基本必需品。返回prevailing prvel adj.13New Wordexisting or most common at a particular time普遍的；盛行的；流行的 e.g.)This style is prevailing among the young people these years.这几年这个款式在年轻人中特别流行。)Shoppi
40、ng online is a prevailing practice among modern people.上网购物是现代人的普遍做法。返回Phrases&Expressionsin duplicate 一式两份01P&E e.g.)This agreement is done in duplicate.本协议书一式两份。)Applications should be submitted in duplicate.申请书应提交双份。Phrases&Expressions01P&E02make a concession 让步 e.g.)We are ready to make a conces
41、sion in order to sign the contact.为了签约，我们准备作些让步。)To show our sincerity,we are prepared to make you a specialconcession of 6%.为了表示我们的诚意，我方将给你方6%的特殊折扣。Phrases&ExpressionsP&E03have faith in 相信；信任 e.g.)We always have faith in the quality of your products.我们对您的产品总是很信任。)I have faith in his ability to succ
42、eed.我相信他有成功的能力。Phrases&ExpressionsP&E04 e.g.)I have no time to engage in regular exercises.我没有时间经常参加锻炼。)The college gives students a chance to engage in the creative process.学院为学生们提供了一个参与创造性过程的机会。engage in 经营；参加；从事，忙于Phrases&ExpressionsP&E05 e.g.)I myself will firmly carry out this plan.我本人将坚决执行这个计划
43、。)She needed a clear head to carry out her instructions.她需要一个头脑清醒的人来执行自己的指令。carry out 进行；执行；完成Phrases&ExpressionsP&E06purchase rate 购买率Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questions.1Why do Italians have faith in domestic firms?2Whats the most unpleasant
44、factor for British buyers when receiving items from online store?3Why do Russian online shoppers prefer to buy Chinese products?Task 2 1.He quit his job,because he is tired of the endless _ matters every day.2.The _ ability refers to the ability of discovering,feeling,understanding,appreciating and
45、creating beauty.3.As your old customer,we have _in the quality of your products.4.For foreign holidays you will need a _ passport.5.The contract is in _,either of the two parties preserves one.6.Be ready and willing to make _ between your needs and those of your partner.7.With _ capital and rich exp
46、erience,we are able to provide high quality products and good after-sales service to our customers.8.We have decided to make a further _ of 2%in the hope that this will help you push the sale of our products.Complete the following sentences with the words or phrases in the box.Change the form if nec
47、essary.trivial aesthetic faith valid duplicate compromises abundant concession Task 3 1.我们有丰富的生产经验产出优质的产品。(abundant)_2.我实在不想因为这样的小事来麻烦您。(trivial)_3.那张扶手椅坐起来舒服，但不太美观。(aesthetic)_4.生命离不开水。(necessity)_ 5.我们建议你在佣金方面做点让步。(make a concession)_ 6.他没有资金来施行他的计划。(carry out)_Translate the following sentences in
48、to English,using the expressions in brackets.We have abundant production experience to make high-quality products.I hate to bother you with such a trivial matter.That armchair is comfortable but not very aesthetic.Water is a basic necessity of life.We suggest you make a little concession in commission.He hasnt the funds to carry out his design.THANKYOU跨境电商系列教材Unit 5 After-sale Services of Cross-border E-commerce
