1、商务英语阅读商务英语阅读 IVUnit 8 Corporate Culture Culture is simply a shared way of doing something with passion.Brian Chesky CEO of AirbnbBusiness English Reading Book 4 Unit 8Business English Reading Book 4 Unit 8 Text A Role-play Text B Culture Tour 4123Contents5 Case Study Text A Structure analysis Unders
2、tanding Reproduction Text study Words and expressions Notes to the text Idea sharingTEXT A Business English Reading Book 4 Unit 8Business English Reading Book 4 Unit 8Lead-in Q 1 Q 2 Q 3In what ways do you think organizational culture can be expressed?What is corporate culture？How much do you know a
3、bout it?Business English Reading Book 4 Unit 8Business English Reading Book 4 Unit 8How does a companys culture affect its employees?Corporate Culturehttp:/ A Six Components of a Great Corporate Culture Structure analysisPart II(Para.3-9)Six components of a corporate culturePart I (Para.1-2)Introduc
4、tionPart III(Para.10-11)ConclusionScanning How many tactics for successful business negotiations have been discussed by the author?14Detailed reading(Para.1)Why is corporate culture important to a company?A companys culture has a powerful impact on its performance.It is not only the glue that binds
5、an organization together,but also a lasting source of competitive advantage.Detailed reading(Para.2)intuitive adj.spontaneously derived from or prompted by a natural tendency.直觉的；凭直觉获知的 He seemed to have an intuitive awareness of how I felt.Detailed reading(Para.3)myriad adj.too numerous to be count
6、ed无数的；各种各样的 A myriad of lights twinkled like stars in the distance.Detailed reading(Para.3)differentiated adj.made different esp.in the course of development or shown to be different.可区分的，有差别的 It establishes three levels customer relationship management system to timely understand customer requireme
7、nts and sets relevant service tactics to satisfy customers differentiated demands.Detailed reading(Para.4)What is vision of a corporate culture?Vision of a corporate guides a companys values and provide it with purpose.It is the foundational element of culture.The Alzheimers Association:It is the wo
8、rlds leader in the care of Alzheimers disease,support and research of spontaneous health organization.The associations mission is to promote the research to eliminate Alzheimers disease,for all people affected to promote and provide care and support,and through improving brain health to reduce the r
9、isk of developing dementia.阿兹海默症协会Detailed reading(Para.4)Detailed reading(Para.4)OxfamDetailed reading(Para.4)Oxfam is an international confederation of charitable organizations focused on the alleviation of global poverty.It was founded at 17 Broad Street in Oxford,Oxfordshire,in 1942 as the Oxfor
10、d Committee for Famine Relief by a group of Quakers,social activistsand Oxford academics;now,with 70 years of experience in more than 90 countries,Oxfam takes on the big issues that keep people poor:inequality,discrimination,and unequal access to resources including food,water,and land.乐施会BDetailed
11、reading(Para.5)_ is the core of a corporations culture A.Vision B.value C.place D.practice BDo you think each company should have a stated set of cultural values?.Detailed reading(Para.5)Corporate culture can have a great influence on the performance of the company.Positive corporate culture is now
12、a prerequisite for success rather than a competitive advantage.So It is necessary for companies to write down the values they want to promote in their organization,so that all staff would work towards the same goal.Detailed reading(Para.5)articulate v.to express or state clearly.清楚的表达 She struggled
13、to articulate her thoughts.mindset n.a set of attitudes or fixed ideas that sb.has and that are often difficult to change.观念，思维模式 The greatest challenge for the Americans is understanding the mindset of Eastern Europeans.Detailed reading(Para.5)McKinsey&Company:is a worldwide management consulting f
14、irm.It conducts qualitative and quantitative analysis in order to evaluate management decisions across the public and private sectors.McKinsey was founded in 1926 by James O.McKinsey in order to apply accounting principles to management.In the 1980s and 1990s,the firm expanded internationally and es
15、tablished new practice areas.It had 88 staff in 1951 and 7,700 by the early 2000s.McKinseys consulting has helped to establish many of the norms in business and contributed to many of the major successes and failures in business in the modern era.麦肯锡咨询公司Detailed reading(Para.5)It had 88 staff in 195
16、1 and 7,700 by the early 2000s.McKinseys consulting has helped to establish many of the norms in business and contributed to many of the major successes and failures in business in the modern era.麦肯锡咨询公司Detailed reading(Para.5)Google is an American multinational technology company that specializes i
17、n Internet-related services and products.These include online advertising technologies,search,cloud computing software and hardware.Google was founded in 1998 by Larry Page and Sergey and Brin while they were Ph.D.students at Stanford University in California.谷歌公司Detailed reading(Para.6)In an organi
18、zation that values equality and flat hierarchy,_.A.employees are expected to draft long and thorough documents B.employees like to work for the company C.more junior team members are encouraged to follow orders D.junior team members are encouraged to dissent their superiors in discussions.Detailed r
19、eading(Para.6)enshrine v.if something such as a tradition or right is enshrined in something,it is preserved and protected so that people will remember and respect it.珍藏，铭记The sacred treasures are enshrined in this temple.dissentv.express opposition through action or words不同意，持异议Only two ministers d
20、issented from the official view.Detailed reading(Para.6)Wegmans:Founded in 1916 in Rochester,Wegmans is a privately held American regional supermarket chain.Wegmans has appeared on Fortunes annual“100 Best Companies to Work For”list since the list first appeared in 1998,and has ranked among the top
21、10 for eight consecutive years.In 2017,the company celebrated 20 years on the list.韦格曼斯食品超市.Detailed reading(Para.7 How does a companys culture affect their employees?It can affect their employees in many different ways:the way employees interact with each other,the training and skills development t
22、hey receive,their chances of career advancement,the environment they work in,the benefits and facilities they get,ect.Detailed reading(Para.7 Should companies always employ people with relevant work experience?Maybe it is more important that companies should look for character,not just skills.Skills
23、 can be easily trained,the employees personality is the decisive factor.New employees are not just the most talented but also the best suited to a particular corporate culture.Detailed reading(Para.8)Born on March 14,1943,Marshall Ganz is a senior lecturer in public policy at the Kennedy School of G
24、overnment at Harvard University.He worked on the staff of the United Farm Workers for sixteen years before becoming a trainer and organizer for political campaigns,unions and nonprofit groups.He is credited with devising the successful grassroots organizing model and training for Barack Obamas winni
25、ng 2008 presidential campaign.马歇尔甘兹 The United Farm Workers of America,or more commonly just United Farm Workers(UFW),is a labor union for farmworkers in the United States.美国农业工人联合会Detailed reading(Para.8)Coca-Cola is a carbonated soft drink produced by The Coca-Cola Company.Originally intended as a
26、 patent medicine,it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.The drinks name refers to two of its original ingredients
27、,which were kola nuts(a source of caffeine)and coca leaves.可口可乐公司Detailed reading(Para.8)Steve Jobs:Steve Jobs is the co-founder and CEO of Apple Inc.and former CEO of Pixar Animation Studios.Jobs name is associated with innovative products like the iPod,iPhone and iTunes.He is a much-respected corp
28、orate leader whose management style is studied worldwide.His attention to design,function and style has won him millions of fans.史蒂夫乔布斯Detailed reading(Para.8)Place shapes culture.Which place in the followings is more favorable for collaboration?A.Small offices B.Separate offices with soundproof doo
29、rs C.Open-planed offices D.Baseball-field environment CDetailed reading(Para.9)aesthetical adj.concerning or characterized by an appreciation of beauty or good taste.美学的，审美的，有审美感的。Jade is a fashion,aesthetical and actual.atrium n.the central area in a building.中庭 In the podium and some rooms,I have
30、introduced the concept of the atrium.Detailed reading(Para.9)bullpen n.a type of office which is open-plan.大房间 They had a well-lit,well-appointed sales bullpen.cluster v.to come together in a small group.结成群 The passengers clustered together in small groups.Detailed reading(Para.9)revitalize v.To re
31、vitalize something that has lost its activity or its health means to make it active or healthy again.使新生，使恢复元气或者复苏 EBay Chief Executive John Donohoe vowed to revitalize the core Marketplaces business when he took over in 2008.Detailed reading(Para.10-11)Text B How Airbnb Is Building Its Culture Thro
32、ugh Belonging Understanding Reproduction Text study Words and expressions Notes to the textTEXT B Business English Reading Book 4 Unit 8Business English Reading Book 4 Unit 8Words and expressions foyer n.a large entrance or reception room or area 休息室;（戏院或旅馆的）门厅，前厅 I went and waited in the foyer kale
33、idoscope n.a situation,pattern,etc.containing a lot of different parts that are always changing(形式.图案等的)千变万化,瞬息万变 The city is a kaleidoscope colors,smells and sounds.plaque n.a memorial made of brass 匾，饰板 The Queen unveiled a commemorative plaque.Words and expressions epiphany n.a divine manifestati
34、on 显灵；对事物真谛的顿悟 Probably I should have epiphany before we started it.vomit v.eject the contents of the stomach through the mouth 呕吐；大量喷出 By the way,hold the bag in case you vomit.nomenclature n.a system of naming things,especially in a branch of science.系统命名法，(尤指某学科的)命名(法)It reviewed recent enhanceme
35、nts and changes in both nomenclature and substance.Words and expressions homogeneous adj.consisting of things or people that are all the same or all the same type 由同类事物(或人)组成的，同种类的 The unemployed are not a homogeneous group.equity n.the value of a companys share;the value of a property after all cha
36、nges and debts have been paid(公司的)股本，资产净值 To capture his equity,Murphy must either sell or refinance.quintessential adj.representing the perfect example of a class or quality 典型的;精髓的 This passage is quintessential Brahms.Notes Airbnb is a website for people to rent out lodging.It has over 800,000 li
37、stings in 33,000 cities and 192 countries.Founded in August 2008 and headquartered in San Francisco,California,the company is privately owned and operated by Airbnb,Inc.爱彼迎(美国短租平台)Notes Brian Chesky(born August 29,1981)is an American Internet entrepreneur who co-founded the hospitality exchange serv
38、ice Airbnb.He is the CEO of the company and was named one of Times“100 Most Influential People of 2015.”布莱恩.切斯基Notes Joe Gebbia(born August 21,1981)is an American designer and Internet entrepreneur.He is the co-founder and Chief Product Officer of Airbnb.In 2009,Gebbia was listed in BusinessWeeks To
39、p 20 Best Young Tech Entrepreneurs.In 2010,he was named in Inc.Magazines Thirty under Thirty,and 2013,he was named in Fortune Magazines Forty-under-Forty.乔.杰比亚Notes Nathan Blecharczyk is cofounder and chief technology officer of San Francisco-based Airbnb,which lists 2 million homes and rooms for re
40、ntal stays in 190 countries.内森.布莱卡斯亚克NotesText B Teamwork Read through text B,discuses with your partner or group members and answer the following questions.1.Whats Airbnbs mission?2.How does Airbnb react to the situation that employees were no as open and honest as theyd like to be?3.What is the re
41、cruiting process of Airbnb?4.How does Airbnb create employees sense of belonging?5.What does One Airbnb refer to?Culture tour BarbieCase StudyTasks:1.Discussion:What are the secrets for the success of eaHelp?2.Discussion:Whats the meaning of“No gossip”policy?3.Discussion:Whats the core value of eaHelp shared by all the employees?.Thank You!
