1、商务英语阅读商务英语阅读 Unit 1 Business Communication If I went back to college again,Id concentrate on two areas:learning to write and to speak before an audience.Nothing in life is more important than the ability to communicate effectively.-Gerald R.Ford,38th President of the United States Welcome to the bus
2、iness world!Text A Role-play Text B Culture Tour 4123Contents5 Case Study Text A Structure analysis Understanding Reproduction Text study Words and expressions Notes to the text Idea sharing WritingTEXT ABusiness English Reading Book Business English Reading Book 4 4 Unit 1 Unit 1Lead-in Q 1 Q 2 Q 3
3、Why is it important for business students to develop good communication skills?Did you ever experience a problem as a result of poor communication?What were the causes of and possible remedies for the problem?What are the effective ways to avoid misunderstanding in cross-cultural communication?Text
4、A Understanding How Culture Affects Communication Structure analysis Controlling Ethnocentrism and Stereotyping(Para.11-16)Comparing Key Cultural Values(Para.5-10)Introduction(Para.1-4).Tips for Minimizing Miscommunication Among Cross-cultural Audiences(Para.17-18)7Comparing Key Cultural ValuesIndiv
5、idualism vs Collectivism8The way of making commentsDirect vs Indirect9Personal RelationshipSimple vs Complex10Walking in a street on weekendsA few vs a crowd11Time for a showerIn the morning vs in the evening12Daily life of old peopleWith a dog vs with a child13LeadershipEqual vs powerNotes to the t
6、ext metric system The system of measurement that uses the metre,the kilogram and the litre as basic units.公制；米制 Most industry has used the metric system for years.Notes to the text the Mother of all battles Events in this story of the“Mother of All Battles,”as Saddam designated the 1991 war,are draw
7、n from primary Iraqi sources,including government documents,video and audiotapes,maps,and photographs captured by U.S.forces in 2003 from the regimes archives and never intended for outsiders eyes.Notes to the text Kal Kan Foods Brand of cat food sold throughout the world.It is owned by the American
8、 company Mars,Incorporated.It is available either as meat-like pieces in cans,pouches,or dry biscuits.Most packaging is a recognisable purple color with a stylized silhouette of a cats head.New words and expressions evasiveness n.intentionally vague or ambiguous 逃避，推诿；模棱两可 The White Houses evasivene
9、ss on the press scandal has suddenly got the press corps wondering what else this administration isnt being straight on.extravagant adj.spending or costing a lot of money,especially more than is necessary or more than you can afford 奢侈的；挥霍的 Would it be too extravagant to buy both?New words and expre
10、ssions ethnocentrism n.belief in the intrinsic superiority of the nation,culture,or group to which one belongs,often accompanied by feelings of dislike for other groups 民族优越感 The purpose of the study is examining how the characteristics which divide the Chinese students into different co-cultures af
11、fect their degree of ethnocentrism.New words and expressionsethnocentrism n.belief in the intrinsic superiority of the nation,culture,or group to which one belongs,often accompanied by feelings of dislike for other groups 民族优越感 The purpose of the study is examining how the characteristics which divi
12、de the Chinese students into different co-cultures affect their degree of ethnocentrism stereotypen.a fixed general image or set of characteristics that a lot of people believe represent a particular type of person or thing.模式化形象；Theres always been a stereotype about successful businessmen.Reproduct
13、ion summary and discussion 1.What are the effective ways to avoid misunderstanding among cross-cultural communication?2.Are communication skills acquired by nature or by nurture?3.Describe the concept of North American individualism.4.How does individualism set North Americans apart from people from
14、 other cultures?5.What is ethnocentrism?How to reduce it?Text B Communication at the Workplace Text study Words and expressions Notes to the text Idea sharingTEXT BWords and expressionsbe crucial to decisive or critical,especially in the success or failure of something;of great importance 对至关重要的 Thi
15、s game is crucial to our survival.manipulate v.control or influence(a person or situation)cleverly or unscrupulously 操纵 操作 The masses were deceived and manipulated by a tiny group.quick-fix adj.band aid,if you refer to a quick fix to a problem,you mean a way of solving a problem that is easy but tem
16、porary or inadequate.应急的，权宜之计的 Like so many good things in modern life,motivation is often seen as a quick-fix.Words and expressionsgraphic adj.relating to a visual art,especially drawing,engraving,or lettering 形象的，绘画似的 We all appreciate his mature graphic works.agenda n.a plan of things to be done
17、or problems to be addressed 议程 The government had its own agenda.demoralized v.to cause to lose confidence or hope 使士气低落 The General Strike had demoralized the trade unions.Words and expressions fringe benefits an extra benefit supplementing an employees money wage or salary 附加福利 We provide fringe b
18、enefits such as annual bonus，three-week paid vacation a year，and health insurance.scope for have room or space for 范围 Another factor is differences in the scope for and effectiveness of,policy stimulus.Words and expressions absenteeism n.the practice of regularly staying a way from work or school wi
19、thout good reason.旷工，旷课 His boss discharged him for habitual absenteeism.Words and expressions turnover n.the amount of money taken by a business in a particular period 营业额 The store greatly reduced the prices to make a quick turnover.Notes De Vito Joseph A.he taught at Hunter College-in-the-Bronx(l
20、ater Lehman College).He has taught a wide variety of undergraduate and graduate courses,though he has concentrated on the undergraduate level and mainly on the introductory courses.He has served on the editorial boards of Quarterly Journal of Speech,Communication Monographs,Communication Education,C
21、ommunication Quarterly,Journal of Communication,and Etc:A Review of General Semantics.Text B UnderstandingOrganizational goalsIndividual or team goalsprofitgood payreturn on investmentjob securityemployee efficiencyfringe benefitsproduction of quality goods and servicesscope for initiative and achie
22、vementcompetitivenesschallengelow absenteeism and low turnover of employeessatisfaction Organizational and individual goalsText B Discussion What can you learn from the table of“organizational and individual goals”?Can you list some suggestions for becoming a more effective communicator in a diverse workplace?Culture tourCase StudyvAutodesk:Whos in Charge Here?1.Describe the corporate culture at Autodesk.2.How does Autodesk communicate internally?3.Describe the communication mistakes that Alvar Green made.Thank You!
