1、1Principal activities?entertainment programming2?theme parks3?toys4?books5?video games6?media networks:?ESPN sports?ABC Television Networks?Hollywood Pictures7LocationHyperion Avenue,Burbank,California,American8Origin?Disneys founder Walter Elias Disney?company：Disney Brothers Cartoon Studio；Walt Di
2、sney Studio9Directors?the founder?the current CEOWalt DisneyRobert A.Iger10competition?film:Dream Works?Toy:Barbie of the Mattel company11STRENGTHS?Global Standardization.?Target Customer:Children.?Popular Brand Name.?Diversification.?Popular characters12WEAKNESS?Excessive Research&Development.?High
3、 Investment.?High Risk Factor.?Limited range of target audience group.13OPPORTUNITIES?Attraction of children to television.?Cheaper alternatives to soft toys.?Global Localization14THREATS?Competitors:National,Regional&Global.?Highly Demanding in terms of Sales,Creativity and Innovation.?Employee Ret
4、ention15NUMBERS?Employees:112 thousands?Sales:30.8billion dollars?Profits:2 billion dollars?Total value:51billion dollars?Present on the stock market?Market share:55.1 billion dollars16?global companymy own analysis of the numbers?occupy large maket share?brilliant prospects 17prospects for the future?More potential customer?More dramatic influence?The spread of Disney culture18reason?Every child seen the Disney film?Everybody want to go to the Disneyland?Every girl has a dream of being a princess 19members2021
