1、&Ogilvy&Mather1&Ogilvy&Mather2&Ogilvy&Mather3&Ogilvy&Mather4&Ogilvy&Mather5&Ogilvy&Mather6&Ogilvy&Mather7&Ogilvy&Mather8&Ogilvy&Mather9&Ogilvy&Mather10&Ogilvy&Mather11&Ogilvy&Mather12&Ogilvy&Mather13&Ogilvy&Mather14&Ogilvy&Mather15&Ogilvy&Mather啤酒16&Ogilvy&Mather17&Ogilvy&Mather18&Ogilvy&Mather19&Og
2、ilvy&Mather20&Ogilvy&Mather21&Ogilvy&Mather22&Ogilvy&Mather23&Ogilvy&Mather24&Ogilvy&Mather25&Ogilvy&Mather26&Ogilvy&Mather27&Ogilvy&Mather28&Ogilvy&Mather29&Ogilvy&Mather30&Ogilvy&Mather31&Ogilvy&Mather一心一意一心一意忠贞于忠贞于某品牌某品牌喜欢某一品牌喜欢某一品牌并视之为朋友并视之为朋友满意的购买者满意的购买者品牌转换要付出代价品牌转换要付出代价满意且习惯性购买者没有改变的理由满意且习惯性购
3、买者没有改变的理由品牌转换者品牌转换者/价格敏感价格敏感/品牌冷感症品牌冷感症32&Ogilvy&Mather33&Ogilvy&Mather34&Ogilvy&Mather35&Ogilvy&Mather36&Ogilvy&Mather37&Ogilvy&Mather38&Ogilvy&Mather39&Ogilvy&Mather40&Ogilvy&Mather41&Ogilvy&Mather42&Ogilvy&Mather43&Ogilvy&Mather44&Ogilvy&Mather45&Ogilvy&Mather46&Ogilvy&Mather47&Ogilvy&Mather48&Og
4、ilvy&Mather49&Ogilvy&Mather50&Ogilvy&Mather51&Ogilvy&Mather52&Ogilvy&Mather53&Ogilvy&Mather54&Ogilvy&Mather55&Ogilvy&Mather56&Ogilvy&Mather57&Ogilvy&Mather58&Ogilvy&Mather59&Ogilvy&Mather60&Ogilvy&Mather61&Ogilvy&Mather62&Ogilvy&Mather63&Ogilvy&Mather64&Ogilvy&Mather65&Ogilvy&Mather66&Ogilvy&Mather6
5、7&Ogilvy&Mather68&Ogilvy&Mather69&Ogilvy&Mather70&Ogilvy&Mather71&Ogilvy&Mather72&Ogilvy&Mather73&Ogilvy&Mather74&Ogilvy&Mather75&Ogilvy&Mather76&Ogilvy&Mather77&Ogilvy&Mather78&Ogilvy&Mather79&Ogilvy&Mather80&Ogilvy&Mather81&Ogilvy&Mather82&Ogilvy&Mather83&Ogilvy&Mather84&Ogilvy&Mather85&Ogilvy&Mather86&Ogilvy&Mather87&Ogilvy&Mather88&Ogilvy&Mather89&Ogilvy&Mather90&Ogilvy&Mather91&Ogilvy&Mather92&Ogilvy&Mather93&Ogilvy&Mather94
