1、2023-2-7Copyright by MaiYong Management School of YEU1第一篇第一篇 总论总论 2023-2-7Copyright by MaiYong Management School of YEU2第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU3第二章第二章 现代市场营销观念现代市场营销观念122023-2-7Copyright by MaiYong Management School of YEU4第二章第二章 现代市场营销观念现代市场营销观念
2、 生产观念（生产观念（production concept production concept）2023-2-7Copyright by MaiYong Management School of YEU5第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU6第二章第二章 现代市场营销观念现代市场营销观念2023-2-7Copyright by MaiYong Management School of YEU7第二章第二章 现代市场营销观念现代市场营销观念 12342023-2-7Copyri
3、ght by MaiYong Management School of YEU8第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU9第二章第二章 现代市场营销观念现代市场营销观念1 23 42023-2-7Copyright by MaiYong Management School of YEU10第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU11第二章第二章 现代市场营销观念现代市场
4、营销观念 2023-2-7Copyright by MaiYong Management School of YEU12第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU13第二章第二章 现代市场营销观念现代市场营销观念以以4P理论为基础理论为基础以以4C理论为基础理论为基础市场导向市场导向关系导向关系导向关注吸引顾客关注吸引顾客关注提高顾客忠诚度关注提高顾客忠诚度注重短期利益注重短期利益注重长期关系利益注重长期关系利益双方缺乏沟通双方缺乏沟通互动式沟通互动式沟通利润最大化利润最大化双方合作
5、实现互赢双方合作实现互赢有限的顾客服务和承诺有限的顾客服务和承诺高度的顾客服务和承诺高度的顾客服务和承诺2023-2-7Copyright by MaiYong Management School of YEU14第二章第二章 现代市场营销观念现代市场营销观念2023-2-7Copyright by MaiYong Management School of YEU15第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU16第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copy
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7、念 数字电视网 Internet 电子货币支付方式 信息高速公路 2023-2-7Copyright by MaiYong Management School of YEU21第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU22第二章第二章 现代市场营销观念现代市场营销观念；2023-2-7Copyright by MaiYong Management School of YEU23第二章第二章 现代市场营销观念现代市场营销观念2023-2-7Copyright by MaiYong Ma
8、nagement School of YEU24第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU25第二章第二章 现代市场营销观念现代市场营销观念1322023-2-7Copyright by MaiYong Management School of YEU26第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU27第二章第二章 现代市场营销观念现代市场营销观念 2023-2-7Copyright by MaiYong Management School of YEU28第二章第二章 现代市场营销观念现代市场营销观念
