1、Unit 6 The MediaLesson 3 The Advertising Game The Advertising GameClassic adsModern adsImproved modern adsFurther improved modern adsPublic adsDriving forceUse the diagram to talk about what you have learnt about advertising.Revision Revision 1.You should try to _ exercise _ a healthy diet.2.The adv
2、ertising team _ people from different areas.3.The idea of the advertisement was _ a film.4.I dont like any activity _ commercial purposes.5.Id like to _ neighbourhood activities,but I dont have time.originate fromlink with consist ofparticipate incombine withComplete the sentences using the correct
3、form of the binewithconsists of originated from linked with participate in Exploring AffirmativeNegativeQuestionWe _ live in a crowded flat.Visitors _ come to see us.We didnt _ live in a crowded flat.Visitors _ come to see us.Did you _ live in a crowded flat?_ visitors come to see you?Complete the t
4、able with used to,use to,would or wouldnt.used to woulduse to wouldntuse to WouldFind more examples of used to and would in the passage.The people do the thingsDo they still do them now?Advertising agencies would create a basic type of advertisement known as a commercial advertisement.Classic advert
5、isements used to give information about finding certain products.regularlyregularlynot nownot nowExploringThe people do the thingsDo they still do them now?From the name you would know what the company sells,where they are located,and the name of the product.Advertising agencies used to create this
6、kind of advertising and it could be very effective.regularlynot nowregularlynot nowExploringThe people do the thingsDo they still do them now?regularlynot nowIdeas that would work in the past genuinely are not as effective now.These advertisements have helped to increase public knowledge about topic
7、s that used to be ignored by most people.regularlynot nowExploringwould的定义的定义 would意为“总是、往往、总要、惯于、就会”，是情态动词，后面接动词原形，通常表示过去经常反复发生的习惯性动作。用法用法Work out the rules.1.句型sb would do sth，表示“某人就会（总要、总是）做某事”。例如：He would sometimes work into the night.2.句型sb wouldnt do sth，表示“拒绝、无此习惯或不可能做某事”。例如：He wouldnt give t
8、he names of his partners.Working outused to的定义的定义 used to意为“过去常常”，其中to是动词不定式符号，后面接动词原形，表示过去经常性或习惯性的动作或状态现在已经结束，只能用于一般过去时，含有较强的“今昔对比”的意味。used to构成否定式和疑问式时，通常借助助动词did。例如：He didnt use to take a walk.他之前不怎么散步。You used to go there,didnt you？你过去常到那儿去，是吗？Working out1.句型sb used to do sth，意为“某人过去常常做某事”，只用于 一
9、般过去时。例如：She used to be a Chinese teacher.2.句型Did sb use to do sth?这是used to的一般疑问句，意为“某人过去做某事吗？”例如：Did they use to play football?3.句型sb didnt use to do sth，这是used to的否定句，意为“某 人过去不做某事”。例如：I didnt use to like opera,but now I do.用法用法Working out1.would与used to都可用来表示过去经常性或习惯性的动作时，常 常可以换用。例如：When we were b
10、oys we used to/would go swimming every summer.He used to/would spend every penny he earned on books.2.used to可指过去的状态或情况，would则不能。例如：People used to believe that the sun went around the earth.(不能用would)would与与used to的对比的对比Working outWorking out3.would表示反复发生的动作。如果某一动作没有反复性，只能用 used to。例如：From that day
11、on,as soon as the table was cleaned and the dishes were gone,mother would disappear into her sewing room to practice.（具有反复性）I used to live in Beijing.（没有反复性）4.used to 表示过去经常性或习惯性的动作或状态现在已经结束，would则表示有可能再发生。例如：People used to believe that the earth was flat.（现在已不这样认为）He would go to the park as soon as
12、 he was free.(现在有可能再去)a We would used to live in a crowded flat in New York.b They would/used to climb the mountain every week.c She would used to have more friends than anyone.d I would/used to buy sweets the size of golf balls.Read the sentences.What verbs cannot follow would verbs expressing stat
13、es or actions?Verbs expressing states cannot follow would.Working out1.We _ live in a small town but last year we moved to a big city.2.My primary school teachers _ give us any homework but they _ teach us a lot in class.Complete the sentences with used to/didnt use to or would/wouldnt.In some cases
14、,both used to and would are possible.used to wouldnt would Applying 3.Harrison Ford _ accept the strangest jobs before he became an actor.4.I _ like seafood,but now I just love it.5.Mr.Smith _ watch tasteless TV talk shows all day before he lost his sight.6.When I was a child,we _ live near the coas
15、t.used to didnt use to used to/would used to ApplyingNotes1.Such advertisements have gone through a process of change over the years along with social,economic and technological developments.go through 意为“经历，穿过（立体空间）”。e.g.We have just gone through a crisis.我们刚刚经历一场危机。Go through this gate,and youll s
16、ee the house on your left.你穿过这道大门，就看到左面的房子了。Notes2.For this reason,its now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.consist of 意为“由组成(或构成)”。e.g.The committee consists of ten members.委员会由十人组成。同义短语：be made up of；be composed of 拓
17、展：consist in 存在于，在于 e.g.The beauty of the city consists in its magnificent buildings.这座城市的美就在于它那些宏伟的建筑。Notes3.To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways to make people believe that they“must have the product”.stand out 意为“突出
18、”。e.g.He stands out for his brilliant mental powers.他非凡的智力使他脱颖而出。Notes competitive adj.竞争性强的 同根词同根词：compete v.竞争，对抗 competition n.竞争，角逐 competitor n.竞争者，对手，参赛者 e.g.Several companies are competing for the contract.为得到那项合同，几家公司正在竞争。combine sth.with sth.意为“把与结合起来”。e.g.Combine the theory with practice.理论联系实际。Assignment 1.Review what you have learnt in this class.2.Preview the Writing Workshop.Goodbye!
