1、商务英语专业商务英语阅读 试题A Part I Multiple Choice (20 points)Complete the sentences by choosing from the words below each sentence.1. Technical skills performing specialized tasks within the organization. a. are associated with b. differ from c. are similar to2. Corporate culture is the shared experiences, st
2、ories, beliefs, and norms .a. which creates a companyb. that characterize a companyc. whose company has got3. If a company is to get the most out of its workers, it must those workers. a. develop b. select c. promote4. In theory, a companys auditors are appointed independently by its shareholders, t
3、o whom they report. “Whom” represents . a. auditors b. accountants c. shareholders5. Over-capacity in the car business leads to a series of joint agreements and mergers between .a. car companies b. joints ventures c. capacity level6. Ford intended to Volvos and hoped to use Volvos technology to deve
4、lop new cars. a. share b. focus c. distribute7. The principles in the Organizational Chaos Model can also be used to the companys competition. a. introduce b. overcome c. understand 8. As a senior student, you are supposed to know better than just until the examination time. a. fooled around b. to f
5、ool aroundc. having fooled around 9. Transnational companies will in China. a. continue locating b. continues to locate c. continue to locate10. E-business is about transforming business process and _ them with Internet technologies.a. integrates b. integrating c. to integrate 11. Other companies us
6、e Web technology to _ business electronically at the wholesale or retail level.a. support b. exchange c. transact 12. The funds needed to operate an enterprise are refereed to as .a. labour b. capital c. resources13. They also want to integrate these systems _ the rest of their business process. a.
7、with b. and c. for 14. Accounting firms frequently _ their audit clients.a. buy management skills fromb. sell consulting services toc. provide audit assignment for15. I went to buy a new tie to _ this brown suit. a. go into b. go with c. go after 16. The secretary entered with a pencil and paper, an
8、d _ every word the manager said. a. made for b. took up c. took down17. The financing of international trade is more complex than that of domestic trade. That here means . a. financing b. international trade c. domestic trade18. The process of education, experience, more education, and then is calle
9、d a cyclical process. a. less education b. more experience c. education and experience19. Hardly _ the airport when he started for his destination.a. I had reached b. had I reached c. I reached 20. The climbers tried to find a new _ to the top of the mountain.a. approach b. route c. entrance Part II
10、 Match (20 points)Section AChoose the correct word or words from the box to complete the passage: the Industrial Revolution customers needsthe marketing concept production and sellingthe selling of goods business focusBusiness people focused on the production of goods from 21 until the early twentie
11、th century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the
12、entire business organization in the dual process of satisfying customer needs and achieving the organizations goals. Section BChoose the correct word or words from the box to complete the following sentences: marketing concept benefitsmoderation discountlabour force26. China is now at the stage of d
13、evelopment of building a well-off society and accelerating socialist .27. Implementation of the begins and ends with the information about customers.28. Selling something at a reduced price is called giving a . 29. Carrying out the business of such a huge company requires .30. Compensation programme
14、s include wages and salaries, incentives, and _ for workers.Part III Reading comprehension (40 points)Passage 1What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason. Its true that a special kind of paper is used to make dollar
15、bills, and they are pretty, but thats not what makes them valuable. The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins. Some used barter- trading one thing for another. Others used all kinds of objects as money. Any object would do, as lon
16、g as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for far
17、ming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that was totally symbolic. For instance, American Indians used wampum, which is made from seashells.
18、And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stone
19、s. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are us
20、ed to the idea that the government doesnt have to back its money with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldnt be worth the paper its printed on.Questions 31-35 are based on pass
21、age 131. According to the writer the real reason money is valuable is that everyone believes .a. money is valuable b. gold is valuablec. money is gold 32. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .a. they were valuableb. they we
22、re used as money in ancient timesc. people liked them33. Paper money was invented .a. to take the place of other types of moneyb. to be replaced by other types of moneyc. in the nineteenth century34. At first people did not have trust in paper money because .a. it was not worth much b. the paper was
23、 not of good qualityc. it looked like an ordinary piece of paper35. People came to accept paper money when .a. the government began to issue itb. the bank began to issue itc. they could exchange it for the same amount of goldPassage 2Many private institutions of higher education around the country a
24、re in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a
25、 fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesnt bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid g
26、oes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad busi
27、ness.It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are
28、 bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It is now inevitable that public institutions will be dominant, and therefore diversity is a national necessity.
29、Diversity in the way we support schools tends to give us a healthy diversity in the forms of education. In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous. In an imperfect society, diversity is a positive good. Eager supporters of public higher edu
30、cation know the importance of sustaining private higher education.Questions 36-40 are based on passage 236.In the passage, the author appeals to the public to support .a. private higher education in generalb. public higher education in generalc. high-quality private universities and colleges37.Accor
31、ding to the passage, schools are bad businesses because of .a. the nature of school b. poor teachersc. bad management38.What does the phrase “go under” (Para. 2, sentence 3) probably mean?a. have low tuitionb. get into difficultiesc. do a bad job educationally39.Which of the following statements is
32、TRUE?a. There are many cases to indicate that private schools are superior to public schools.b. The author thinks diversity of education is preferable to uniformity of education.c. Each time tuition is raised, the enrollment goes up.40.In the authors opinion, the way that can save private schools li
33、es in .a. full enrollmentb. raising tuitionc. national supportPassage 3A higher reading rate, with no loss of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language. Naturally, you will not read every book at the same speed. You would e
34、xpect to read a newspaper, for example, much more rapidly than a physics or economics textbookbut you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading pa
35、ssages which follow are all of an average level of difficulty for your stage of instruction. They are all about five hundred words long. They are about topics of general interest which do not require a great deal of specialized knowledge. Thus they fall between the kind of reading you might find in
36、your textbooks and the much less demanding kind you will find in a newspaper or light novel. If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650700, while with a difficult textbook you might drop to two hundre
37、d or two hundred and fifty.Perhaps you would like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved. Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average diff
38、iculty, for example, Tolstoys War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent comprehension. Students in Minnesota claim that after twelve half-hour lessons, the reading speed can be increased, with no loss of comprehension, to around five h
39、undred words per minute.Questions 41-45 are based on passage 341.According to the passage, the purpose of effective reading with higher speed is most likely to help you _.a. only in your reading of a physics textbook.b. improve your understanding of an economics textbook.c. not only in your language
40、 study but also in other subjects.42.Which of the following does not describe the types of reading materials mentioned in the second paragraph?a. Those beyond ones reading comprehension.b. Those concerning with common knowledge.c. Those without the demand for specialized knowledge.43.The average unt
41、rained native speaker at the University of Minnesota reads at _.a. about three hundred words per minute.b. about two hundred and forty-five words per minute.c. about sixty words per minute.44.According to the passage, how fast can you expect to read after you have attended twelve half-hour lessons i
42、n the University of Minnesota?a. You can increase your reading speed by three times.b. No real increase in reading speed can be achieved.c. You can double your reading speed.45.Where do you think the passage is taken from?a. The introduction to a book on fast reading.b. A local newspaper for young p
43、eople.c. A school newspaper run by students.Passage 4Cultural Wars Films made in the United Stated have continued to sweep the globe. According to the list of 1998s most successful movies put together by Variety magazine, U.S. films took the top 39 places; Britains The Full Monty came in at number 4
44、0. As a consequence, British movies market share fell to 14 percent of the home market, while the respective figures for French films were 27 percent in France and 10 percent for German films in Germany. The European Unions trade deficit with the United States in films and television is annually bet
45、ween $ 5 and $ 6 billion. Several of Hollywoods most successful movies have drawn from international resources. There men and a Baby was a remake of French comedy. Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian. The English Patient was directed by a
46、 Briton, shot in Italy, and starred French and British talent. The quest for new ideas and fresh talent has lead studios to develop subsidiaries in Europe: Sonys bridge in London, Miramax in Berlin, and Warner Brothers both in Berlin and Paris.Questions 46-50 are based on passage 446. American films have continued to the world. a. influence b. win c. chal
