1、Objective Understand the Career Experience Map and how to complete it Learn“How-to”leverage your Career Experience Map to strengthen your IDP(case studies)Page 1 What is the Career Experience Map?Page 1 of the OHRP form Your career experience map Record of critical career experiences In a standardis
2、ed and summarised formatCompleting the Career Experience Mapq Check only if majority of your time and KPIs are to gain or determined by such experience(use 60-40 rule)q Check only if you have relatively strong control over the outcome of experience(e.g.,“primary”P&L v.s.“secondary”P&L)q Experience i
3、n global project can be gained from either full-time or part-time work,although“part time”suggests to devote at least 30%of your timeq Allow overlapping experience,but do avoid check too many,unless you have a GM jobWhen in doubt?under-check to leave room for more developmental experience!Definition
4、sFront-endCustomer facing and revenue growth experience(e.g.,Salesmakers,Channel Development,Account Management,Consumer Marketing,Account Marketing,Marketing Communications,COE,Field Services)Back-endNon-customer facing and cost management experience(e.g.,Product Development,Supply Chain,Services,F
5、inance,HR,Legal)P&LEnd-to-end value chain management with primary Profit&Loss responsibility(i.e.,GM positions like GEO SVP,Region VP,Market segment VP,Country GM,some GAMs)TurnaroundFacing challenges over failing business performance under time pressure requiring tough decisions on organization,tea
6、m and individual employees;calling upon personal resilience(e.g.,DT turnaround)Emerging MarketsMarkets with low penetration of PC products per capita(e.g.,BRIC countries like Brazil,Russia,India,China,also Turkey,Mexico,East Europe)IALong or short-term international business assignments outside ones
7、 home countryPeople ManagementManagement of a team of solid-line direct reportsGlobal ProjectsCross-function/GEO/Business taskforce and special project lasting for at least one yearHQ Strategic RoleStaff role in HQ with global and strategic levels of responsibility(e.g.,Strategy,Business Development
8、,and M&A roles in a variety of HQ functions)NOTICEMen wanted for hazardous journey.Small wages.Bitter cold.Long months of complete darkness.Constant danger.Safe return doubtful.Honor and recognition in case of success.Will You sign up this career experience?-Ernest Shackleton1913What type of experie
9、nce does she have?Strong:Experience Front-End only(limited turnaround experience)Weak:No experience in People Management,Global Project,Back-End etc.presentWhat are her strengths&opportunities?Strong:Customer focus,Sets aggressive targets,Displays positive outlookWeak:Effectively leads others,Energi
10、zes the team,Provides feedbackTypical sales persons assessment and career map:individual contributor with manager who focuses on development opportunities around leading a team What is her aspiration for future career path?What is her next potential job?Three factors driving the next potential job H
11、er Capability including the career experience map Career aspiration Development areas Often a fourth factor Opportunity availability So,she canq Continue to work on her development opportunities,q*While prepare for her next job by closing her experience gap diagnosed from her career experience audit
12、How to upgrade her IDPs experience play?Validate her developmental objectives?Effectively leads others Energizes the team Provides and accepts feedbackWhat type of experience does she need to gain?People management(new)?Global project(new)?q Manage a team of Distributor Account Managers to produce a
13、 plan for growing S&P Salesq Etc.SoFive helpful questions to leverage career experienceWhat is the gap of my career experience?What are my strengths and development opportunities?What are my career aspirations and/or next potential job?What is the most important developmental opportunity at my curre
14、nt role and/or future role?What is the most important career experience I need to acquire now in order to help me to do the current job better and/or prepare my future job?How to tell when and how to close experience gap?Then.Consider broaden your career experience Consider gaining the same type of
15、experience at different career stageFor example:from participating as an individual contributor to leading as a first-line managerConsider to have second round of same experience1.“Experienced”means to have had a same experience at 3 jobs(e.g.,IA in 3 countries)Always.With your current job requireme
16、nts and future career path in mindExperiences(70%)The most effective development intervention is matching talent with business critical and development roles.How We DevelopOperational Opportunities:Line to Staff SwitchesStart-upTurnaroundFunctional Opportunities:SalesMarketingTechnicalRole Opportuni
17、ties:ManagerManager of ManagersFunctional LeaderBU LeaderGlobal LeaderSpecial Focus:International Assignments:Different Country,Culture,LanguageCountry Leader or Regional LeaderDeveloped or Emerging MarketCross-functional/BU Special ProjectsPage 17 of 45People&Relationships20%Education10%From IDP We
18、bnar 1.0 q GM refers to a management role(band 8+)with responsibilities in Sales,Primary P&L,andCross-functional management(solid or dotted-line)q Working in front-end customer interfacing organizations,product development groups,services,supply chain management,finance,and strategy tend to have a h
19、igher probability to pursue a GM career track The highest level and most complex GM role is CEOCareer Experience Map helps future GM development How is your advanced“Experience”Quotient(“E”Q)q Prior to become an entry-level GM,you need front-end experienceq The best timing for IA experience is in on
20、es mid-career(v.s.late or early career)q One learns more from a successful experience than from a failed experienceq Global project is a low-cost and low-risk way to broaden ones experienceq It is more common to move from a front-end job back to a back-end job than the opposite directionq Real P&L e
21、xperience are hard to obtain inside GSC and PGWhat type of experience does she have?Strong:experience in product,product marketing,and 4P integration;Is a connector between front and back-end operationsWeak:No experience in front-end,P&L,HQ strategic role,relatively weak in global project,turnaround
22、 and emerging marketWhat are her strengths&opportunities?Strong:customer focus,strategic,delivery of resultsWeak:aggressive targeting,risk taking,comfortable with ambiguityWhat is her aspiration for future career path?What is her next potential job*?Three factors driving the next potential job Her C
23、apability to meet requirements of VP,Marketing in GEO including career experience map Career aspirationDevelopment areas Often a fourth factorOpportunity availabilitySo,she canq Continue to work on her development opportunities,q*While prepare for her next job(front-end)by closing her experience gap
24、 diagnosed from her career experience auditHow to upgrade her IDPs experience play?*If current job requires more experience(e.g.,back-end),she can also focus on to fulfill the present job needs.This seems not to the case for her though.Validate her developmental objectives?Taking appropriate risks D
25、ealing with ambiguity Effectively coach&develop othersWhat type of experience does she need to gain?Front-end(new)?Global project(new)?Turnaround(second time)?q Front-end and Global Project experience at the same time?Participate in GEO marketing strategy,structure and KPI set-upJoin potential key a
26、ccount(“acquisition”)calls with a GAM and upgrade the account marketing strategyEtc.SoUpgrade the experience play by gaining critical front-end experienceFive helpful questions to leverage career experienceWhat is the gap of my career experience?What are my strengths and development opportunities?Wh
27、at are my career aspirations and/or next potential job?What is the most important developmental opportunity at my current role and/or future role?What is the most important career experience I need to acquire now in order to help me to do the current job better and/or prepare my future job?How to te
28、ll when and how to close experience gap?Then.Consider broaden your career experience Consider gaining the same type of experience at different career stageFor example:from leading a global team as a mid-level manager to leading a global organization/function as a senior executiveConsider to have sec
29、ond round of same experience1.“Experienced”means to have had a same experience at 3 jobs(e.g.,IA in 3 countries)Always.With your current job requirements and future career path in mindConclusion Career Experience Map should now be used for band 8 and above It provides a quick way to guide development through experience It provides a tool for coaching to prepare ones next job/career goalHomeworkDiscuss with your manager and/mentor and upgrade your own IDP by applying the lessons learned from this Webnar to help you Doing better job at your current role and/or1.Prepare for your future role谢谢！
