1、第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ? Trying to attract new staffl Competitive wagesl Company reputation【思路点拨】主题要点原因Trying to attract new staff已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation 公司声誉Belief 信念补充要点Career opportunity 职业发展前景Self-development 个人发展Working environment 工作环境
2、Stimulus 诱因【词汇&短语】招聘 recruitment 合作精神，团队精神 team spirit根据.调整 tailor to 灵活福利 flexible benefits受聘后的福利待遇 employment packages 求职者 job seeker 目标群 target group 职位空缺 job vacancies准雇员 potential employee【句型点击】l 表示提出建议Lets.Why not?I suggest that weMy advice would be.l 对观点不予评价I dont know what to say.I cant say
3、I have any views onIts not something I have considered a lot, Im afraid.l 要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】 When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment
4、packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents. A companys reputation is among its most important and valuable assets, which is essential to attracting and
5、retaining employees. It is often the cause that a good image of a company gains peoples trust and affinity and greatly influences their decisions in considering job vacancies. Whats more, better opportunity for promotion is another consideration for those that are some way along their career path. A
6、ny career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment promp
7、ts the team spirit and buoyant response from the job seekers. Topic B: WHAT IS IMPORTANT WHEN ? Preparing to go away on a business tripl Informing colleagues and clientsl Delegating essential tasks【思路点拨】主题要点原因Preparing to go away on a business trip已给要点Informing colleagues and clients通知同事和客户Involveme
8、nt 参与Delegating essential tasks 分派必要的任务Efficiency 效率补充要点Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备【词汇&短语】同事 colleague 完成 accomplish旅程、行程 itinerary 目的地 destination预约 booking 时间管理 time management预订 reservation 清单 check list投影仪 projector 麦克风 microphone【句型点击】l
9、要求解释What does mean?Could you explain it please?When you say. What do you mean?Would you mind telling me the meaning of.Do you mean . by saying?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and
10、clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you dont have enough time and energy to manage. Everyt
11、hing from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your des
12、tination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the tr
13、ip much easier.Topic C: WHAT IS IMPORTANT WHEN ? Planning corporate hospitalityl Guest listl Type of event【思路点拨】主题要点原因Planning corporate hospitality已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交 corporate hospital
14、ity 演示、展示 demonstration交往 socialize 士气 morale有益的 beneficial 容易到达的 accessible出席者 attendee 职场 workplace受控环境 controlled environment 专注的 dedicated研讨会 seminar 联系，关系网 networking发布 launch 人际的 interpersonal【句型点击】l 询问他人意见Any comment on.?How do you think of?What do you say about.?Whats your attitude to.?Do yo
15、u have any idea about.?【参考范例】 Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitali
16、ty events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting eve
17、nt, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And youd better select a locatio
18、n easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your companys image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well a
19、s motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ? Writing a newspaper advertisement for a job vacancyl Description of the workl Experience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy已给要点Description
20、 of the work 工作性质描述Attention 关注Experience needed by applicants 应试者的工作经验Relevance 参照条件补充要点Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力Response and contact details 回复与联系方式Instruction 介绍【词汇&短语】求职者 job seeker 空位 vacant position联系方式 contact details 工资幅度 salary range确切地阐述 formulate 福利，津贴 benefit细节 s
21、pecific 职业前景 Career path申请求职者 candidate 包含 incorporate需要 entail 目标对象 target audience【句型点击】l 句子语义关系，表示转折But / Yet / While / Whereas, . 然而However / Nevertheless, .然而. Rahter than . 而不是. Instead of . 而不是. On the other hand, . 另一方面，【参考范例】 A good and effective job newspaper advertisement should be clear
22、and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work
23、entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.A
24、s a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great
25、opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ? Delegating work to others l Clear instructionsl Choice of pe
26、rson for the task【思路点拨】主题要点原因Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶 corporate ladder 亲身动手的 hands-on合同工 contract worker 激发 motivate
27、详述的、明确的 explicit 分派 allocate保证 guarantee 反馈 feedback最大值 maximum 暗示、含义 implication【句型点击】l 句子语义关系：表示原因Because of .Due/owing to.SinceThe reason for. IsGiven the fact that ., we.【参考范例】 Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract worker
28、s, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direct
29、ion. Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved. Additionally, advice, support and training
30、such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned. And allocating and monitoring the progress and quality of work are in delegates area of resp
31、onsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completio
32、n of the task should be given. Topic C: WHAT IS IMPORTANT WHEN ? Designing a company websitel Type of information to includel Different language versions【思路点拨】主题要点原因Designing a company website已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流补充要点Re
33、ady-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统 Accessibility 可行性【词汇&短语】定制、定做 customize流量 traffic搜索引擎 search engine 常惠顾客 existing customers潜在顾客 potential/prospective customer 布局，设计layout营业范围 line of business 现成的 ready-made强有力的potent 电子商务e-commerce信息源 information source 模板 t
34、emplate使用多语言的 multi-lingual 导航 navigation目标用户 target user 菜单 menu【句型点击】l 句子语义关系， 表示结果As a result,Accordingly/consequentlyIn a consequence.Therefore/ thus, hence. 因此【参考范例】 Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and
35、 provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition. As a
36、 potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.
37、Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and prod
38、uction time and have a full package of functions. Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, its better to use navigation menus to organize your links
39、according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ? Meeting foreign clients for the first timel Foreign language skillsl Knowledge of cultural differences【思路点拨】主题要点原因Meeting foreign clients for the first time已给要点Foreign language skils 精通外语Fluent communication 交流Knowledge
40、of cultural differences 了解文化差异Appropriate response 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation in communication 积极参与交流Great rapport 和谐一致【词汇&短语】记住 bear in mind 多文化的multicultural本族语、母语 native tongue 澄清、净化 clarification过失、出丑 gaffe 敏感、敏感度 sensitivity攻读、熟读 read up 双赢 win-win谦恭有礼 co
41、urtesy 关系，一致，和谐 rapport名片 business card【句型点击】l 如何询问对方意见Do you mind ?Would you like?Could you ., please?I was wondering if you could?【参考范例】 There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in thei
42、r native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication. And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, youd better
43、 take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately. Whats more, you need to ensure that you make the best impression on potential foreign clients an
44、d fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable. Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ? Deciding whether to buy or rent office equipmen
