1、Listen This Way Book 4Unit5 Visions of BusinessPart I Getting readyPart II Michael Dell vs.Frederick Smith(I)Part III Michael Dell vs.Frederick Smith(II)Part IV More about the topic:The Business PlanPart V Do you know?Part VII Watch and enjoyPart I Getting readyBusiness organizations can be huge or
2、small.Usually,partnerships and individual proprietorships are small while corporations are far more plex.*proprietorships 私营企业，独资企业私营企业，独资企业 A.The following words will appear in this unit.Listen carefully and study the definitions.1.proprietor 业主，经营者 2.partnership 合伙企业，合资企业 3.profit 利润 4.dividend 红利
3、，股息 5.spark 激发，激励，鼓舞 6.eliminate 删除，根除，消灭 7.depreciate 使贬值，降低.的价值 8.fulcrum 支点，支撑，支持 9.entrepreneur 企业家 B.Listen to an economics report about business organizations.plete the following chart.*liability 责任，债务*dividend 红利，股息 BigSmallThe proprietorall the The proprietorLimitedSmallTwo or morego into bu
4、sinessLimited partnersFull partnersLimitedInvestorsstockshareownershipA board of directorscorporate policiestop officersUnlimited_ of the businesspropertyAudioscriptHomepagePart II Michael Dell vs.Frederick Smith(I)The names of Michael Dell and Frederick Smith can be found in Time and CNNs list of“T
5、he 25 Most Influential Global Executives”,and also in Business Weeks list of“The Top 25 Managers of the Year”.A.Michael Dell and Frederick Smith are being interviewed at the University of Texas.Listen to the first part of the interview and then plete the following profiles.*from the ground up 从头开始*n
6、uts and bolts 具体细节，基本要素*have a shot 有机会，试一试 Michael Dell:Michael Dell serves as _ and _ of _ Corporation.He is the longest _ in the whole _.By using his innovative _ marketing approach and by pioneering the industrys first service and support programs the _ revolution,_ Corporation has successfully
7、eliminated the _ and established itself as one of the top vendors of personal puters worldwide.puter industry direct-to-consumer build-to-orderDell putermiddle mantenured CEODell puterCEOChairman*tenured 享有终身职位的，有稳定职位的*eliminated 消除，根除*vendors 供应商，卖方 Frederick Smith:Frederick Smith is _,_ and _ of F
8、ederal Express Corporation,or _,a global provider of _,e-merce and supply chain management services.But when he first came up with the idea of _ service,nobody seemed to be interested in it.And now with its _ system,Smith has made _ a multi-billion dollar industry._ used to provide mainly water and
9、air delivery,but now its making a big push into the _ business.ground deliveryFedExFedExjust-in-time deliveryovernight deliverytransportationFedExCEOPresident Chairman*supply chain management 供应链管理 B.Listen again and answer the question.Question:What does Michael want from Fred?Fred must stay petiti
10、ve in the following aspects:1)_ of service;2)_ of the network;3)_ needed;4)_The qualityThe breadthThe unique servicesThe cost.AudioscriptHomepagePart III Michael Dell vs.Frederick Smith(II)Dell puter Corporation is currently number one in the U.S.and number two worldwide in personal computer sales,a
11、nd its annual revenues exceed$30 billion.FedEx starts just delivering stock from one place to another,but now its portfolio of services includes ground package service,overnight delivery,second day global delivery and supply chain management.*portfolio of services 服务组合服务组合 A.Listen to the second par
12、t of the interview.Focus on the concept of supply chain.plete the following two lists.*vacuum 真空吸尘器*suck out 吸出，抽出*depreciate in value 贬值*mission 佣金*academic realm 学术领域*logistics 物流*Wal-Mart 沃尔玛，一家美国的世界性连锁企业，总部设在阿肯色州本顿维尔。以营业额计算为全球最大的公司，其控股人为沃尔顿家族。沃尔玛主要涉足零售业，是世界上雇员最多的企业，连续三年在美国财富杂志世界500强企业中居首位。沃尔玛公司有
13、8500家门店，分布于全球15个国家。沃尔玛在美国50个州和波多黎各运营。沃尔玛主要有沃尔玛购物广场、山姆会员店、沃尔玛商店、沃尔玛社区店等四种营业态式。all the unnecessary costmore applicablethe distance betweena fast cycle basisa world of choiceon a putercustomizehave it deliveredvery rapidlyB.Listen again.What are the CEOsanswers to the students question?Question:What ke
14、eps you going and what have you left to acplish?MichaelMotivation:_Ambitions1.To be _2.To do _3.To add _a lot of services that go along with the products.business not just in the United States but all over the world;and servers and storage;a leader not only in client puting,but also in the enterpris
15、e The opportunity in the industry,in the businessFrederickPositive attitude towards future:Being truly excited about the _Positive attitude towards work:1.Enjoy _;2.Love to _;3.Love to _;4.Love to work with _ and sit right in the middle of _.panys futuregoing to work every daypeteinnovatea lot of wo
16、nderful peoplea lot of very exciting business trendsAudioscriptHomepagePart IV More about the topic:The Business PlanBusiness plans often quickly bee out of date.The actual plan may have little value,but what is more important is the process of planning,through which the manager gains a greater unde
17、rstanding of the business and of the options available.Listen to the“Women in Business”report.Write down the key points.Then plete the summary below.*accounting firm 会计师事务所 One of _ steps toward a successful business is the _.It doesnt matter whether your pany is a _ one or a _ one.What does matter
18、is _ to make the idea a _.A plan is _ for any business.It is like _ for your business as to _ to go.And a business plan is the very best way to _ because when you do a business plan you _ in figuring out every aspect:_ you need;_ youll need;whether youll need people.It gives you a way of _ _ so you
19、can _ to respond intelligently and _.So a business plan is even _ for those _ that dont have much money,for it can help to _ in the very best way.use the limited resourcesbusiness may gopredicting where the how many peoplehow much moneygo from“A”to“Z”get startedwhere youre goinga mapessentialreality
20、having a business plansmalllargebusiness planthe most fundamentalbudding entrepreneursmore criticaluse the least amount of moneyposition yourself*崭露头角的企业家AudioscriptHomepagePart V Do you know.?Have you ever heard about Junior Achievement?It is an old organization in the United States offering all ki
21、nds of programs to teach young people how to do business.Today,Junior Achievement International operates programs in more than 100 countries.More than 800,000 students outside the U.S.are taking part.Listen to the report which tells us what Junior Achievement is doing inside the U.S.Supply the missi
22、ng words while listening.An organization in the United States has been teaching young people about the American business system for almost _ years.Now we operate in more than _ other countries.Junior Achievement is the worlds _ _ economic educational organization.It began in _ in Springfield,Massach
23、usetts.The groups first program was for high school students after _.Its goal was to show young people how businesses are _ and _.The students learned by _ their own panies._ business people advised them.First,the students _ a product.Then they sold _ in their company.They used this money to buy the
24、 _ needed to make the product.They _ the product and sold it.Finally they returned the _ to the people who _ shares in the company.The Junior Achievement“Company Program”was very successful.It continues to teach young people about American _ by helping them _ their own companies.operateBusinessowned
25、profitsproducedmaterialssharesdevelopedLocalformingoperatedorganizedschool hours1919oldest,largest,and fastest growing 10080 In _,Junior Achievement began teaching students in their _ about business.Today,there are _ for students of all ages from _ to _.More than _ American students are involved in
26、Junior Achievement.They are taught by more than _ business advisors who are not paid.Junior Achievement has programs for young school children ages _ through _._ business advisors teach the _ of successful businesses.They teach how businesses are _.They teach how products are _ and _.They also teach
27、 about the American _,the system of _.And they teach students how the economy affects their _ and their _.Junior Achievement has programs for middle school students ages _ to _.A volunteer _ teaches the students once a week.One program is called“_ Business”.It is about _.Students learn about _ and _
28、.They learn about _.And they learn about _.corporationsdemandsupplyeconomic theories1412munitiesfamiliesmoney,industry and tradeeconomysoldmadeorganizedmain rulesVolunteer11585,0002,700,000185programsclassrooms1974Projectbusiness expertworld trade Another Junior Achievement program for _ to _-year-o
29、ld students is called“the _ of Staying in School”.It is for students who may be thinking about _ before _ high school.These students learn the importance of _ their education.First they play a _.The game shows what kinds of _ people have.It shows how much _ is needed for each job.And it shows how mu
30、ch _ each job pays.The students learn that workers with more education _ better jobs and _ more money.Then the students learn how much money they _ to buy the things they _.They realize that they probably will not earn enough money if they do not finish _.high schoolwantmoneyeducationjobsgamecontinu
31、ingpletingleavingEconomics1412needearngetHomepagePart VII Watch and enjoy*in one fell swoop 一下子*balance sheet 资产负债表*high profile 引人注目的高姿态，高调*surplus cash 现金盈余*nail two birds with one stone 一箭双雕，一举多得*flying solo 独挑大梁*unwedge 使卡在狭小空间里不易动弹的物品松开*to no avail 无济于事，徒劳 1.（）Trask Industries attempts to acqui
32、re a major market television station.2.（）Trask is facing a hostile takeover attempt by one of their Japanese petitors.3.（）FCC regulations forbids foreign ownership of radio stations.4.（）Tess McGill suggests that Trask industries consider acquiring Metro Radio Network.5.（）A Japanese competitor also a
33、ttempts to acquire Metro Radio Network.6.（）Finally,Armbrister agrees to sell Mr.Trask the Metro Radio System for$65 million in cash and securities.*5.*A Japanese petitor attempts to acquire Trask Industries.*6.*Finally,Armbrister agrees to sell Mr.Trask the Metro Radio System for 68.5 million in cas
34、h and securities.TTTTFF*收购HomepageAudioscript Businesses are structured to meet different needs.One basic difference involves who is responsible for the business.Another involves how long the organization can stay in business.The simplest form of business is called an individual proprietorship.The w
35、ord proprietor es from French and Latin words for property owner.The proprietor owns all the property of the business and is responsible for it.The law recognizes no difference between the owner and the business.Most small businesses in the United States are individual proprietorships.Another kind o
36、f business is the partnership.Two or more people go into business together.An agreement is usually needed to state how much of the partnership each person controls.They can end the partnership at any time.But partnerships and individual proprietorships have a limited life.They exist only as long as
37、the owners are alive.Some states permit what are called limited liability partnerships.These have full partners and limited partners.Limited partner s may not share as much in the profits.But their responsibilities to the organization are also limited.The most plex is the corporation.This kind of bu
38、siness organization is designed to have an unlimited lifetime.Investors in a corporation own stock.This is a share of the ownership.Investors can trade their shares or keep them as long as the company is in business.Investors may get paid dividends,a small amount of money for each share they own.A b
39、oard of directors controls the corporate policies.The directors appoint top company officers.The directors might or might not hold any shares in the corporation.Not all corporations are traditional businesses that sell stock.The American Red Cross,for example,is organized as a non-profit corporation
40、.AudioscriptJeff Greenfield:Thank you.Ok look,its not all that unusual to dream up a business idea while youre in college.You know,you book the bands for the parties,you deliver pizzas to the dorm.Ok,dreaming up a new multi-billion dollar industry from the ground up,this is a little less usual.But i
41、t is something both of our guests acplished even if not everyone realized it at the time.When Fred Smith wrote a term paper outlining his idea for an overnight delivery service,his teacher gave him a C minus.He off and went on to create Federal Express.Well be talking about that and other matters wi
42、th Fred Smith,the Chairman,President and CEO of FedEx Corporation,a little later in the program.But first Michael Dell,who dropped out of college after a year to start the business,he still heads.As Chairman and CEO of Dell Computer,Michael Dell happens to be the longest tenured CEO in the entire co
43、mputer industry.Hes also the man solely responsible for creating the direct-to-consumer model that sparked the whole build-to-order revolution.Michael Dells aim is to eliminate the middle man,a home-grown philosophy that carries over into his hands-on management style.Before we get into the specific
44、 conversations,I want to know something because the two of you have a relationship that customers-like.Could you exist without a company like Fred Smiths to supply your stuff?Could it work if you didnt have a just-in-time delivery system to get you your parts for your computers?Michael Dell:In our c
45、ase,no.I mean,you know,we couldnt exist without FedEx,and I dont think FedEx could exist without our distributing.We are sort of mutually co-dependent here.Frederick Smith:Thats absolutely right.Michael understands that his efficiency with his customers depends on delivering exactly as hes told his
46、customers that hes going to deliver plus his production is just in time,so all those parts and pieces from all over the world gotta to e together at the same time.Now he may have to for his own reasons use brand X,but clearly the best choice is FedEx.Greenfield:Now you go out,youre making a big push
47、 into the ground delivery business as well.Right?Smith:Sure.Greenfield:Michael,what would you want from him as a CEO and founder of Dell,to make it more tempting for you?Dell:Well,its pretty straight forward.I mean,you know,you gotta be competitive,youve got to deliver on the things that are importa
48、nt to us.which means the quality of service,the breadth of the network,the.you know,unique services that we need.For example,we have a lot of things going on with airlift out of Asia,coming in the US,and their network is particularly well suited for this.And of course,they gotta be cost-competitive.
49、You put all that together and thats the sort of discussion we have,theres not a lot of real science to it,I mean.its pretty basic nuts and bolts.Heres what we need,you know,and here we need to stay competitive.Greenfield:Do you have a shot?Smith:No,Ill tell you Ive been listening to the whole lot of
50、 it,and usually Im doing everything he wants us to do.I can tell you that much.AudioscriptGreenfield:Let me turn now to the first theme we want to talk about,and that is this build-to-order revolution.Does it change everything?Dell:You know,I think first of all,you gotta look at the supply chain.Bas
