1、第一讲 PPT入门及基本操作PPT精选模版素材1（进阶教程，绝对干货）怎么样才能让PPT更吸引人？工欲善其事必先利其器麦肯锡PPT模板1最为知名的咨询公司模版，绝对值得收藏5TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure*FootnoteSource:Source62X2 TOWERUnit of measure*FootnoteSource:Source75PS MARKETINGPlacePriceProductPackagePositioning promotionProduct offeringUnit
2、of measure*FootnoteSource:Source8StrategySkillsSystemsStaffShared valuesStructureStyle7SUnit of measure*FootnoteSource:Source9ARROW 3DUnit of measure*FootnoteSource:Source10CUBES1 3DUnit of measure*FootnoteSource:Source11CUBES2 3DUnit of measure*FootnoteSource:Source12CUBES3 3DUnit of measure*Footno
3、teSource:Source13TextTextTextTextCUTOUT 3DUnit of measure*FootnoteSource:Source14New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:Source15TextTextTextTextTextTextTextTextTextTextJOINTUnit of measure*FootnoteSource:Source16TextTextTextTextLEVEL SEPA
4、RATE 4Unit of measure*FootnoteSource:Source17TextTextTextLINEAR A 3DUnit of measure*FootnoteSource:Source18TextTextTextTextLINEAR B 3DUnit of measure*FootnoteSource:Source19TextTextTextLINEAR C 3DUnit of measure*FootnoteSource:Source20TextTextTextLINEAR D 3DUnit of measure*FootnoteSource:Source21Tex
5、tTextTextTextLINEAR E 3DUnit of measure*FootnoteSource:Source22TextTextTextLINEAR G 3DUnit of measure*FootnoteSource:Source23TextTextLINEAR I 3DUnit of measure*FootnoteSource:Source24TextTextTextTextLINEAR J 3DUnit of measure*FootnoteSource:Source25TextLINEAR N 3DTextTextTextUnit of measure*Footnote
6、Source:Source26TextTextTextLINEAR P 3DUnit of measure*FootnoteSource:Source27LINEAR Q 3DTextTextUnit of measure*FootnoteSource:Source28TextTextLINEAR Q 3DUnit of measure*FootnoteSource:Source29PlanImplementSupportLINKS 3Unit of measure*FootnoteSource:Source30PERSPECTIVE 3DUnit of measure*FootnoteSou
7、rce:Source31TextTextTextPROPELLER 3DUnit of measure*FootnoteSource:Source32RINGS 3DUnit of measure*FootnoteSource:Source33TextSCALETextUnit of measure*FootnoteSource:Source34TextTextSCALESUnit of measure*FootnoteSource:Source35TextTextTextTextTextTextSIZES INUnit of measure*FootnoteSource:Source36SP
8、IRAL1 3DUnit of measure*FootnoteSource:Source37SpiralBrakesTube in tubeSPIRAL2 3DUnit of measure*FootnoteSource:Source38TextTextTextTextSPOTLIGHTUnit of measure*FootnoteSource:Source39TextTextTextTextTextTextSTAIRCASEUnit of measure*FootnoteSource:Source40STARS 3DUnit of measure*FootnoteSource:Sourc
9、e41TextTextWIRE CUBESUnit of measure*FootnoteSource:Source42TextTextTextTextTextTextTextARROWSUnit of measure*FootnoteSource:Source43LEVEL 1TextUnit of measure*FootnoteSource:Source44LEVEL 2TextTextUnit of measure*FootnoteSource:Source45LEVEL 3TextTextTextUnit of measure*FootnoteSource:Source46LEVEL
10、 4TextTextTextTextUnit of measure*FootnoteSource:Source47LEVEL 5TextTextTextTextTextUnit of measure*FootnoteSource:Source48LEVEL 6TextTextTextTextTextTextUnit of measure*FootnoteSource:Source49FLOW 2TextHeaderHeaderTextUnit of measure*FootnoteSource:Source50TextFLOW 2 TITLETextHeaderHeaderTextUnit o
11、f measure*FootnoteSource:Source51FLOW 3TextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source52TextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:Source53FLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:Source54TextFLOW 4 TITLETextHe
12、aderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:Source55FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source56TextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:Source57FLOW 6TextTextHeaderHeaderH
13、eaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source58TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:Source59BLADESTextTextTextTextUnit of measure*FootnoteSource:Source60BOXTextTextTextTextUnit of measure*FootnoteSou
14、rce:Source61BOXTextTextTextTextUnit of measure*FootnoteSource:Source62CYCLE 1TextTextTextUnit of measure*FootnoteSource:Source63CYCLE 2TextTextUnit of measure*FootnoteSource:Source64CYCLE 3TextTextTextUnit of measure*FootnoteSource:Source65CYCLE 4TextTextTextTextUnit of measure*FootnoteSource:Source
15、66CYCLE 5TextTextTextTextTextUnit of measure*FootnoteSource:Source67CYCLE 6TextTextTextTextTextTextUnit of measure*FootnoteSource:Source68CYCLE 7TextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source69CYCLE 8TextTextTextTextTextTextTextTextUnit of measure*FootnoteSource:Source70TextINCOMI
16、NGTextTextTextTextTextUnit of measure*FootnoteSource:Source71RIBBONTextTextTextTextTextUnit of measure*FootnoteSource:Source72RINGTextTextTextTextTextUnit of measure*FootnoteSource:Source73UPON 2TextTextUnit of measure*FootnoteSource:Source74CONTINUOUSTextTextTextTextTextTextTextTextUnit of measure*
17、FootnoteSource:Source75CUTOUTTextTextTextTextUnit of measure*FootnoteSource:Source76LINEAR ATextTextTextUnit of measure*FootnoteSource:Source77LINEAR BTextTextTextTextUnit of measure*FootnoteSource:Source78LINEAR CTextTextTextUnit of measure*FootnoteSource:Source79LINEAR DTextTextTextUnit of measure
18、*FootnoteSource:Source80LINEAR ETextTextTextTextUnit of measure*FootnoteSource:Source81LINEAR FTextTextTextUnit of measure*FootnoteSource:Source82LINEAR GTextTextTextUnit of measure*FootnoteSource:Source83LINEAR HTextTextTextTextUnit of measure*FootnoteSource:Source84LINEAR ITextTextUnit of measure*
19、FootnoteSource:Source85LINEAR JTextTextTextTextUnit of measure*FootnoteSource:Source86LINEAR KTextTextTextTextTextTextUnit of measure*FootnoteSource:Source87LINEAR NTextTextTextTextUnit of measure*FootnoteSource:Source88LINEAR PTextTextTextUnit of measure*FootnoteSource:Source89LINEAR QTextTextUnit
20、of measure*FootnoteSource:Source90PROPELLERTextTextTextUnit of measure*FootnoteSource:Source91STEP 5TextTextTextTextTextUnit of measure*FootnoteSource:Source92TextTextTextText2 ON 1Unit of measure*FootnoteSource:Source93TextTextTextTextTextTextAGAINSTUnit of measure*FootnoteSource:Source94TextTextTe
21、xtTextTextAT WORKUnit of measure*FootnoteSource:Source95TextTextCOUPLED HORIZUnit of measure*FootnoteSource:Source96TextTextCOUPLED VERTUnit of measure*FootnoteSource:Source97TextTextTextTextFOCUSEDUnit of measure*FootnoteSource:Source98New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES
22、 AT WORKUnit of measure*FootnoteSource:Source99TextTextTextPARALLELUnit of measure*FootnoteSource:Source100TextTextTextTextSPLITUnit of measure*FootnoteSource:Source101TextSURROUNDUnit of measure*FootnoteSource:Source102TextTextTWISTEDUnit of measure*FootnoteSource:Source103TextTextUP&AWAYUnit of me
23、asure*FootnoteSource:Source104TextTextUP&DOWNUnit of measure*FootnoteSource:Source105The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization
24、chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures throug
25、h which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructure
26、SkillsStrategy2S-5SUnit of measure*FootnoteSource:Source106CustomerClientsDistributorsCompetitorsSuppliers3CS TRIANGLEUnit of measure*FootnoteSource:Source107SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The orga
27、nization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and s
28、ymbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct
29、 fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4SUnit of measure*FootnoteSource:Source108StyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by
30、 the organization as a whole as distinct from the individuals.Some companies perform extraordinary feats with ordinary peopleThose ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of theorganization and commonto most of its membersThe processes and and p
31、rocedures through which things get donefrom day-to-dayThe organization chart and accompanying baggage that showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization,considered in terms of corporate demographics,notindividual personalitiesA coherent set of
32、actions aimed at gaining a sustainable advantage over competition7SUnit of measure*FootnoteSource:Source109Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure*FootnoteSource:Source110Change visionChief ExecutiveLeadership groupsDown the lineExtern
33、al constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARDUnit of measure*FootnoteSource:Source111 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly
34、middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPe
35、oples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure*FootnoteSource:Source112Natural owner Relative ability to extra
36、ct value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain
37、andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACSUnit of measure*FootnoteSource:Source113Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of measure*FootnoteSource:So
38、urce114Restructuring framework 1 5 4 3 2 PENTAGONUnit of measure*FootnoteSource:Source115Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure*FootnoteSource:Source116Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding pro
39、cess Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure*FootnoteSource:Source1173.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocom
40、pete STRAT GAMEBOARDUnit of measure*FootnoteSource:Source118Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of measure*
41、FootnoteSource:Source119Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support in
42、tensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITYUnit of measure*FootnoteSource:Source120MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingappro
43、achVALUE CREATIONUnit of measure*FootnoteSource:Source121Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences i
44、n tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCESUnit of measure*FootnoteSource:Source122GANTT10HeaderTextUnit of measure*FootnoteSource:Source123GANTT15HeaderText#Unit of measure*FootnoteSource:Source124TextTextVENN 2Uni
45、t of measure*FootnoteSource:Source125TextTextTextVENN 3Unit of measure*FootnoteSource:SourceCONFIDENTIALFrequently Used Template Data DrivenTemplate June 2002 This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the clien
46、t organization without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.127Label 1Label 2Label 3AREAUnit of measure*FootnoteSource:Source128Label 1Label 2Label 3Label 4Label 5BARUnit of m
47、easure*FootnoteSource:Source129Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2Unit of measure*FootnoteSource:Source130Label 1Label 2Label 3Label 4Label 5BAR BUTTEDUnit of measure*FootnoteSource:Source131Label 1Label 2Label 3Label 4L
48、abel 5000000000000000SeriesSeriesBAR STACKEDSeriesUnit of measure*FootnoteSource:Source132Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesBAR STACKED 100%SeriesUnit of measure*FootnoteSource:Source133TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label
49、6BUBBLEUnit of measure*FootnoteSource:Source134Label 1Label 2Label 3Label 4Label 5COLUMNUnit of measure*FootnoteSource:Source135Label 1 Label 2 Label 3 Label 4 Label 5Label 1 Label 2 Label 3 Label 4 Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2Unit of measure*FootnoteSource:Source136Label
50、1Label 2Label 3Label 4Label 5COLUMN BUTTEDUnit of measure*FootnoteSource:Source137Label 1Label 2Label 3Label 4Label 5 SeriesSeriesSeriesSeries000000000000000COLUMN STACKEDUnit of measure*FootnoteSource:Source138Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STA
