1、Lesson 3The Advertising GameUnit 11 The Media必修四必修四Part IPre-reading1.Do you know what the following advertisements are about?“Impossible is Nothing.”sports clothing of world famous brand Adidas that originated in Germany“We take the worlds greatest pictures.”camera of world famous Japanese brand Ni
2、kon“My Goodness.My Guinness”beer of Guinness brand that originated in London“Understanding comes with Time”American Time Magazine“Tides in,dirts out”Tide washing powder support for the American effort in World War IAmerican Womens rights during World War IIclassic advertisement about quitting smokin
3、gPart IIReading Task 11.What does the passage mainly talk about?A.The advantages and disadvantages of ads B.Different sorts of adsC.The development of advertisingD.The effect of ads on our life2.What kind of advertisements does each paragraph talks about?Paragraph 1Paragraph 2Paragraph 3Paragraph 4P
4、aragraph 5the classic advertisementadvertisements in the marketmodern advertisementstop advertisements of todaypublic advertisementsRead and answer the following questionsIt provides us the name of a company,the location,the brand name and the poduct.1)What does the simplest type of advertisement pr
5、ovide to us?Part IIIReading Task 22)Why are modern techniques of design not enough for advertisements to be noticed in modern cities?Because people are used to seeing high standards of visual design.3)What ideas do todays advertisers use to make you notice their products?They use humor,surprise and
6、new and unusual ideas in modern advertisements.4)What has the government done during the last decade?The government has worked hard at using public advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.subjectaimcontentsthe classic adsgive informat
7、ion about finding _a.the name of a _b.what the companies _ c.where they are _ and the _ namesParagraph 1companysellbrandlocatedcertain productsPart IIIReading Task 3the classic adsbrand nameproductcompany namelocationParagraph 2aimcontentsthe ads in the market_ and hold the _ of the publica._ pictur
8、es or the words of _b.advertisements that people _ looking atattractexpertsenjoyattentionconsist ofsubjectthe ads in the marketParagraph 3aimcontentsmodern adshigh _ of _ design_ the highest standards of design with _ linked to the products to make them more attractivestandardsvisualcombineideassubj
9、ectmodern adshighest standards of visual designlightthinParagraph 4aimcontentsthe top Ads oftoday_ something that has never been seen before and is _ for people to look at_,surprise as well as new and_ ideascreatefascinatinghumourunusualsubjectthe top ads of todayhumour,surprise as well as new and u
10、nusual ideathe best partThey make people forget that someone is trying to sell them something.Paragraph 5aimcontentsthe public adsmake _ to societyencourage _ to _ in improving their neighbourhood,protecting the environment,and helping other peoplecitizensparticipatecontributionssubject Public Adver
11、tisements Public AdvertisementsPart IVVoice your opinionDo you think the advertisements useful or necessary?Have you ever bought anything because you liked the idea promoted in the advertisement?Find these words in the text and match them with the most suitable definitions.approach,boom,budget,class
12、ic,concept,consist of,contemporary,corporation,neighborhood,suitablea)traditional,typicalb)companyc)right for somethingd)containclassiccorporation suitableconsist ofe)plan of how money should be spentf)rapid increaseg)idea h)method i)belonging to the present timej)area around where you livebudgetboomconceptapproachcontemporaryneighborhood1.Do exercises 8&10 on page 27.2.Finish off exercises 1-6 on pages 70-71.3.Describe an advertisement you like.
