1、 To revise the vocabulary presented in the unit To learn to use it, used to and would to express meaning To learn how to clarify and ask questions presented in the unitUse what you have learnt from the unit “The Media” to discuss film adaptations, describe the development of media and advertising, a
2、nd talk about online and offline media.Complete Chen Xis passage on film adaptations using the correct form of the words below.pessimistic adaptation critic appropriate cast category prove visualise rating novelistWe all have books that we love, perhaps even series of books that have captured our he
3、arts and minds over many years. When we hear that they might be adapted into films, some people feel excited while others are unhappy. Often people are 1_ about the chances that their favourite characters and stories will be shown on screen. pessimisticThe problem arises when the readers 2_ its worl
4、d so clearly. In their mind there are only certain actors that are 3_ and the setting must be as perfect as they imagined.There have been so many 4_ of books in recent years especially books with superheroes and lots of action. pessimistic adaptation critic appropriate cast category prove visualise
5、rating novelistvisualiseappropriateadaptationsThe 5_ of these films appear in several films and the films have 6_ to be internationally successful. Although many 7_ have enjoyed these films and given them high 8_, they have also found that they can feel very similar to each other.pessimistic adaptat
6、ion critic appropriate cast category prove visualise rating novelistcastprovedcriticsratingsOf course, adaptations come from many different 9_ of literature, such as biographies of famous figures. Some 10_ have happily been involved in the film production while others like the American author J. D.
7、Salinger, fought to ensure that their books would never become films.pessimistic adaptation critic appropriate cast category prove visualise rating novelistcategoriesnovelistsLi Zhen writes about the changes of media in recent years. Put the missing sentences or part of sentences back into the text
8、to make it a complete essay. Make sure you understand the green words in context.a For example, people can upload videos of events they believe are of interest to othersb While traditionally, large corporations have been the ones to produce and report on the newsc The widespread use of the Internet
9、has made impact on the mediad TV stations and especially newspapers have been negatively affected, as fewer companies choose to pay to advertise through theme Another way that news has become interactive is through the popularity of commenting on stories, sharing and discussing themWe are living in
10、an unusual time in the history of the media. 1_, things have changed greatly in recent years. 2_ _. In the past, people bought newspapers or watched TV; they now simply open an app on their mobile phone or use their computer to access the news immediately. And mobile phones also mean that everyone c
11、an now be a reporter. b While traditionally, large corporations have been the ones to produce and report on the news c The widespread use of the Internet has made impact on the media3_. 4_ _. Its common for people to engage in activities such as microblogging where they can share their ideas and opi
12、nions on whatever topic they choose. While there has been lots of advantages for readers, a For example, people can upload videos of events they believe are of interest to others e Another way that news has become interactive is through the popularity of commenting on stories, sharing and discussing
13、 them5_. Despite this, they are adapting to this new world and many newspapers now have websites, digital copies and other ways to connect to readers.d TV stations and especially newspapers have been negatively affected, as fewer companies choose to pay to advertise through themfundamental attract c
14、onsist of combinewith be suitable for technological participate in humorous freedom agency economic budgetChen Yang writes about the history and purpose of advertising. Complete it using the correct form of the words and phrases below.Advertising has existed as long as people have been selling goods
15、, but it has gone through many changes over the years as 1_ development has occurred. economic2_ development has also helped to modernise advertisements through the use of CGI and sharing advertisements on the Internet. The 3_ purpose of advertising has always been the same, however, which is to enc
16、ourage people to buy goods and services that they may need (but often dont!).Technologicalfundamental attract consist of combinewith be suitable for technological participate in humorous freedom agency economic budgetfundamentalAdvertising 4_ work with companies to design advertisements that will 5_
17、 the public and they go to great lengths to understand what people want. Advertisements traditionally 6_ only basic information about a product, the location where it was made and who owned it. agenciesattractconsist of fundamental attract consist of combinewith be suitable for technological partici
18、pate in humorous freedom agency economic budgetEventually it became clear that at this approach 7_ situations where companies were directly competing with each other.In recent years, the approach of the advertisers has changed and now its common for commercial advertisements to have 8_ as big as fil
19、ms! was not suitable for budgetfundamental attract consist of combinewith be suitable for technological participate in humorous freedom agency economic budgetIt is also common now to pay celebrities from films and sports to 9_ advertising campaigns to further encourage the public to buy a product. N
20、ow when it comes to advertising, often the aim is to try and create an emotion in the person viewing it, either by making it 10_ or even sad. participate in humorousfundamental attract consist of combinewith be suitable for technological participate in humorous freedom agency economic budgetAdvertis
21、ers also try to 11_ the product _ a concept like happiness, 12_ or power, telling the public that this product will lead to this feeling or outcome. combinefreedomwithfundamental attract consist of combinewith be suitable for technological participate in humorous freedom agency economic budgetThere
22、have been some criticisms and negative views on advertising as people feel that companies are no longer being honest and straightforward. Regardless, it looks like advertising will continue to play a very important role in our society for years to come.Li Qin notes down his conversation with his unc
23、le about reading the newspaper. Write Q (Question) or C (Clarification) after each underlined sentence.Uncle: I used to love reading newspapers. Every morning at breakfast Id read the paper from cover to cover.Li Qin: Why dont you do that anymore if you enjoyed it so much? ( )Uncle: Because everyone
24、 reads newspapers online nowadays.QLi Qin: So why does that mean that you cant read the newspaper? ( )Uncle: I dont want to be behind the times. Does that make sense to you? ( )Li Qin: I cant say it does. Could you explain yourself more clearly? ( )Uncle: I need everyone to see that I am up to date with modern technology. Does that explain it? ( )Li Qin: OK. I understand what you mean.QQCCWhat have you learnt in this unit? Reflect and complete the diary on Page 70.
