1、Unit1 The Mass MediaWelcome to the Unit In which way do you know the flood in Zhengzhou? Lead in Tools for seeking information Weibo Wechat Tiktok TV Radio Newspapersmass media Revision and learning term: n. a word or expression that has a particular meaning or is used in a particular activity, job,
2、 profession, ect. 术语术语 audience：n. group of people who have gathered together to hear or watch sb/sth.观众观众 foothold: n. an initial accomplishment that opens the way for further developments.立足点，根据地立足点，根据地 entertainment：n. sth especially a public performance that entertains. 娱乐娱乐 over time： beyond th
3、e regular time随着时间的推移随着时间的推移 Revision and learning format：n. style, type, form格式，样式格式，样式 blog ：n. a shared on-line journal where people can post diary entries about their personal experiences and hobbies. 博客，网络随笔博客，网络随笔 forum：n. any place where public matters may be talked and argued about; a meetin
4、g for such a purpose.论坛 digital ：adj. of or based one system in which information is represented in the form of changing electrical signals.电电子的子的 digitalize vt.使使电子化电子化 Billboard：n. large outdoor signboard. 广告牌，布告牌广告牌，布告牌 Video watching Summarize the video in one sentence?_There are four main types
5、 of mass media, which have developed over time.PrintDigital Video watching Time Type Forms Since ancient timesOutdoor mediaShop signs(2)_Other advertisementsD i g i t a l i z e d billboardsWith the invention of printing Print media(3)_Magazines (4)_(1)_Broadcast media(5)_Television With the inventio
6、n of the InternetDigital media(6)_Forums 1920sPostersBooksNewspapersRadioBlogs Classify types of mass media Weibo Wechat Tiktok TV Radio NewspapersDigital media:Weibo, Wechat, TiktokTV, RadioBroadcast media:Print media:Newspapers Discussion What types of mass media do you rely on for information and entertainment? Listing & sharing What news have you read about recently from the mass media? Do you believe everything in the mass media, why or why not? What disadvantages will the mass media bring?
