1、国家开放大学电大专科商务英语 2期末试题及答案 6 （试卷号： 3936)一、 交际用语（每小题20分， 共10分）1一5题：选择正确的语句完成下列对话， 并将答案序号写在答题纸上。1.一Do we need to fill in the application form?A. Yes. you must. B. Yes, you need. C. Yes. you may. 2. -How about your friend, Li Yan?Does she work in the same department with you？一A.She is fine, thank you, and
2、 you?B. She is fine, thank you, and she11 be happy to see you again.C. She is fine, thank you, and she works in the Auditing Department.3.一In most cases, it is the total income received. A.When do you start to learn about taxable income?B.Why do you want to know taxable income?C.What does taxable in
3、come refer to?4.一Do you mean that deposits and withdrawals a工飞1posted to my account immediately?A. Yes, we process cash transactions during the working day. B. Yes, we process cash transactions as soon as they take place C. Yes, we process cash transactions on the second day. 5. -How can people avoi
4、d food contamination nowadays? A. The government should set strict rules to standardize the production of food. B.People should have balanced food to get different nutrients they need.C. 1 agree with you on this point, and we should pay more to attention to food safety.二、 选择填空（每小题2分，共30分）6一20题：阅读下面的
5、句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项， 并将答案序号写在答题纸上。6.What a 1 didnt expect to meet you here.A. incidenceB.accidentC.coincidence7. We the receipt for the draft, and be good enough to overlook our request for a remittance.A. encircleB. encloseC.enrich8. In view of our long-standing business_we can consider a
6、 price reduction.A.contactsB. friendsC.relations9. I know personal selling is also a very effective tool for. buyers confidence. A. setting upB. building upC. bringing up10. It is nowadays very easy for people to their money at ATM s.A.depositB.devoteC.demand11. The_sales volume is the volume of sal
7、es that actually will earn business the most profit. A. practicalB. ProfessionalC. profitable12.Remember we want to create a forward-looking image so as to increase the of our brand.A .consciousnessB. awarenessC.broadness13.Consumption and investment,offirst-quarter growth respectively. A. applied f
8、orB. appealed toC.accounted formeanwhile , 4. 5 and 1. 2 . Z percentage points14.0ur bank consists of many departments,each of_is responsible for a particular area of business. A. whichB. thatC. what15.We 11 accept the goods_the results from the two inspections are identical.A. if onlyB. only ifC. e
9、ven if16. The only thing for you to do is_ the form and sign it.A. to fill inB. fill inC. filling in 17.We are dissatisfied with the services your bank.A. provided thatB. to provide for c. provided by18.Corporate advertising comes_three different types: image advertising , opinionadvertising and inv
10、estment advertising. A. inB. withC.out19._our income is. tax we should pay. A. The highest, the most B.Higher, moreC. The higher, the more 20. The finished product is comparable to one that_A.has really been pushedB.has been professionally editedC. did really push三、阅读理解（每小题4分， 共40分）21-25题：根据短文内容判断给出
11、的语句是否正确，正确的写“T, 错误的写“P，并将答案写在答题纸上。Shipping Advice August 8, 2016 Dear Mr. Anderson, I would like to inform you that the fol lowing consignment has been shipped. Details of the shipment are below: Shipper: Far East Logistics Co. Ltd Room 1205, JIN YUAN TOWER, No. 168, JIN SHU! ROAD, QINGDAO TEL: 0532
12、- -82732189 FAX: 0532 -82732190 Contact person: Ms. Li Hua hua Vessel/voyage: Pacific 041P Port of loading: QINGDAO DEP: August 6, 2016 Port of di sch釭ge: SANFRANCISCO ETA: August 28, 2016 Final destination: SEATTLE, USA No. of packages & containers: 1000 CTNS lined with foamed plastic in 1X40 STD C
13、TNR Weight (Kilos) : 3214. OKGS Container No. : CE500001 Seal No. : ST211111 P.O. No. : TD9990 Item: Air conditioners, HSU-12HQA/R2-DB Quantity: 1, 000 pieces We have enclosed the commercial invoice, copy of B/L, packing list and export permit for your preparation for payment and collection of goods
14、. Yours sincerely,Lin Hanxue (Ms) Logistics officer 21. The letter is to inform Mr. Anderson that his consignment has been shipped. T22. The shipper of the consignment is Li Hua hua.F23. The final destination of the consignment is San Francisco.F24. The items in the container are air conditioners an
15、d TV sets. F25. The commercial invoice,copy of B/L, packing list and export permit are enclosed forpreparation for payment and collection of goods. T 26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上Product Advertising Product advertising is an important part of marketing. It aims at in er easing sales b
16、y making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising inc luding television, radio, newspapers, magazines, the Internet and direc
17、t mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product
18、 is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising c
19、omes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising
20、 is designed to attract potential investors, 26. Generally speaking, what s an advertising agency responsible for?A. Telling customers what they need to buy.B. Emphasizing positive qualities of products.C. Designing and organizing adverti senents for cus tomers.27. Companies can choose how to advert
21、ise their products according to.A. their product qualityB. their advertising budgetC. customers likes and dislikes28. A good advertising program can tell people. A. how they can benefit from using the productB. where the product is producedC. how the product is different29. is more interested in inc
22、reasing the sales of products.A. Product advertisingB. Successful advertisingC. Corporate advertising30. C orporate advertising aims to buildup the company s generalA. sales volumeB. positive qualitiesC. image and reputat ion四、 翻译（每小题4分， 共20分）31一35题：英译汉， 从A、B、C三个选项中选出一个最佳答案， 并将答案序号写在答题纸上。31. For the
23、 seller, the best terms would be full payment in cash at the time of sale.A为了卖方利益， 最好的条款是在销售时以现金全额付款。B对于卖方来说， 最好的付款方式是销售时全额现金支付。C由于卖方缘故， 最好的协议是在销售时以现金全额付款。32. Events resulting from a loss of trust are being seen now and then and they affect societyin many unfortunate ways. A因信任缺失导致的事件时有发生，并在多方面严重影响社
24、会。B导致信任缺失的事件多多少少有所发生， 并以不同方式影响社会。C因信任缺失导致的事件现在和当时都有发生， 并不幸严重影响社会。33. Attracting customers to a business makes the difference between succeeding and failing.A能否吸引顾客， 是企业成功还是失败的区别。B能否吸引客户对企业产生兴趣， 决定了经营的成败。C能否吸引顾客来做生意， 是成功与失败之间的区别。34. We won t entertain your claim unless you have the inspection certifi
25、cation from theCommodity Inspect ion Bureau. A我们不接受索赔，你们有商检局检验证书除外。B除非贵方没有商检局检验证书， 我们不接受索赔C除非贵方提供商检局检验证书，否则我们将不受理贵方的索赔35. Could you please confirm that they have sufficient funds to cover this amount of order?A能请您确认一下， 他们有足够的资金支付这个数最的订单吗？B您能否确认 下， 他们有特别的资金支撑这个数量的订单吗？C您可否批准下，他们有额外的资金为这个数量的订单保险吗？国家开放大
26、学电大专科商务英语2期末试题及答案4（试卷号：3936)一、交际用语（每小题20分，共10分）l一5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。1. -Which edition would you like your advertisement to appear in? A. The coming edition is ready next Thursday.B.How much do you plan to spend on advertisement?c. we would like to get in with the fall publication, if poss
27、ible.2.一Certainly.We should register within 30 days after we receive our business license.A. Is there anytime requirement for registration?B. How long will you receive your business license? C. Is 30 days enough for you to send the goods to us? 3.一You mentioned the term online banking just now. I do
28、n t quite get it. 玉line computer systems help us provide speedy bank service to customers. A.What do you learn about the term?B.Why do you mention the word?C. What do you mean by that?4. -Mr. Wilson. Your request for compensation surprises me. What happened?-A. 15tons of goods cant simply disappear
29、into thin air.B. The issue is a shortage of weight.C. Im afraid that it really has nothing to do with us.5.一ls there a market?一1 am very optimistic about the market opportunities in China.A. They have the most need for computers.B.Our current agent agreements are broken up into regions.C.what are yo
30、ur initial thoughts on our computers in China?二、选择填空（每小题2分，共30分）6一20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。6. We are full of confidence the Chinese market.A. inB.onC. with7.Who the inspection certificate?A. publishesB. issuesC. suggests8.0ur current agent agreements are regions. A. broken
31、 inB. broken up withC. broken into9.Remember we want to create a forward-looking image increase the awareness of our brand.A. as well as B. instead of C. apart from10.our customer was very happy with the quality of service.A.Regardless of itB.Helpless to doC. Needless to say11. The digital image pro
32、cessing of thi is copier is a prime reason you canA.deal withB. count onC. give upit. 12. A successful program also tells the consumer how the product is better than similar offeringsby_ A.managersB.partnersC.competitors 13.Corporate advertising is not concerned with increasing the sales of a partic
33、ularproduct or service. A. professionallyB.directlyC.completely14. Well, 1 will get the market survey with my colleagues.A.started B. startC. to be started15. The sandbags stopped her property fromA. to be flooding B.being floodingC. being flooded16. A situation analysis can help define the problem
34、and make clear what addi tionalinformationA. is neededB. NeededC.needs17. AT Ms have become very usefulthey allow you to check balances, make deposit, withdraw funds and transfer money. A.whichB.becauseC. then18. Our bank consists of many departments, each of_is responsible for a particular area of
35、business. A. whatB. thatC.which19.more manageable, we divided the sandbags on to two pallets（平板车）A. To make itB. Making itC.Make it20.0ne major benefit of online advertising is the immediate spread of information_bygeography or time. A. that 1 imi tsB. that is not limitedC.which is limited三、阅读理解（每小题
36、4分，共40分）21-25题：根据短文内容判断给出的语句是否正确，正确的写“T,错误的写“F,并将答案写在答题纸上。Dear Sir or Madam, We have received an order for US$3, 200, 000 worth of goods from Delta Co. , Ltd. , 1258Husten Avenue, New York, U.S. A., who has given us your bank as a reference. Could youplease confirm that they have sufficient funds to
37、 cover this amount and that they have a reliablecredit rating? We would be most grateful for your assistance, and any advice you give us will be keptstrictly confidential. A stamped and addressed envelope has been included for your reply. Thankyou in advance.Sincerely yours, John Taylor 21. John Tay
38、lor s company has received US$3, 200, 000 worth of goods from Delta Co. , Ltd. F 22. The letter is written to a reference bank. T23.John Taylor wants to know if Delta Co. , Ltd. is trustworthy as a corporate partner. T24. The advice that the bank gives wont be kept in confidence. F25.John Taylor s c
39、ompany has paid for the bank s reply.F26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Bob: Weve undertaken so many changes over the past few months. Id like to know how thingsare shaping up. john: There have certainly been some challenges, but Id say were on track to hit ourtargets for the years end. B
40、ob: Where do you think our greatest advantage lies in our competition? john: Were taking advantage of the economies of scale. Weve been able to reduce ourprice point, which gives us the advantage over the competition in pricing. Bob:Ournewsupplychainhasreallybeenpushedbythemanagement. Were also thin
41、king aboutexpanding this strategy to other segments of the market. john:Its been tough on our competition, they just cant keep up.Not only that, butour uniqueness（独一无二性）is finally being perceived by a wider audience. Bob: Our breadth really cant be beat. Marketings also been doing excellent job on g
42、ettingthat message out. john: Our sportswear 1 ine combines durability（耐久性），uniquenessand comfort-at anincredibly affordable price. Cant beat that! Bob: Were also taking advantage of social media, such as the Facebook, Twitter and othersocial networking tools to get the message out. Its a new territ
43、ory（领域），but we need tocontinue to hone that message. john:Social media is an entirely new game. Marketings brought in some consul tingspecialists to help us take advantage of these new technologies. 26. How is the company doing currently?A.Rather badly.B. Rather well.C. Moderately well.27. Where doe
44、s the greatest advantage lie in their competition?A.New market ing schemes.B. Wide range of activities.C. Economies of scale. .28. What quality of the company is being perceived by a wider audience?A.The company s quality.B. The company s growth.C. Th . ine company s uniqueness.29. What tool is the
45、marketing departnent using to get their message out?A. Social media.B. Sportswear.C. Marketing chain.30. What steps has the market ing department taken to improve their understanding of socialmedia? A. It has created a new job for socia I media.B. It has consulted some consultants.C. It has ignored
46、social media.四、翻译（每小题4分，共20分）31一35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. You no longer need to spend much time lining up at a bank to do your transact ions.A你不必花许多时间在银行交易，排队等待。B你绝不需要花大量时间在银行排队办你的业务。C你再也不需要花很多时间在银行排队进行交易。32. Our advertising agency will just have to come up with a theme for the ad
47、vertisement bytomorrow. A明天之前我们广告公司将会索取广告的主题。B明天之前我们广告公司将会推出广告的主题C明天之前我们广告公司将会收到广告的主题。33. In order to succeed in business, the following two principles of marketing should bekept, in mind. s. A为了在商业上取得成功，以下两条营销原则应该牢记在心B企业若想取得盈利，就必须牢记以下营销原则C为了取得商业成功，两条市场原则应当被置于脑海中。34. There- inspection should be completed within a month of the arrival of the goods.A对货物的重新检查应在到货后一个月内完成B应在一月内到货并完成对货物的重新检查。C应在完成对货物的重新检查后一个月内到货。35. There is a difference of 5 million dollars between this year s sales and last yearA这里有今年和去年5百万美元的销售额差价。B今年和去年的销售额有5百万美元的不同。C今年和去年的销售额相差5百万美元。
