1、Understanding ideasUnit 4 Everyday economics目录页contentsPre-readingILanguage pointsFast readingIIHomeworkIntensive readingIIIVIPost-readingPre-reading Pre-readingLook at the charts and answer the questions.1.What options do college students have after graduation?2.What does the second chart tell you
2、about the trend of college graduates starting their own businesses?3.What do you think the trend will look like in five years time?Pre-reading1.What options do college students have after graduation?They can get a full-time job,pursue further education,or start their own business.They may also choos
3、e not to have a job.Look at the charts and answer the questions.Pre-reading2.What does the second chart tell you about the trend of college graduates starting their own businesses?1)From 2009 to 2015,the percentage of university graduates who started a business rose.2)Between 2015 and 2016,the perce
4、ntage remained almost at the same level,about 3%,while in 2017,the percentage declined.Look at the charts and answer the questions.Pre-reading3.What do you think the trend will look like in five years time?One possible answer:I think the trend will rise in five years time due to the policy of starti
5、ng ones own business as well as the development of social media and Internet economy.Look at the charts and answer the questions.Fast reading Fast readingRead the passage and find out what decision Zhang Yue made to develop her career.Zhang Yue decided to return to her home town and start a business
6、 growing roses.Fast reading1.To introduce the main reasons why young people choose to start their own businesses.2.To analyse the pros and cons of young people starting their own businesses.3.To encourage all young people to start their own businesses after graduation.Choose the main purpose of the
7、passage and give your reasons.Fast reading4.To help young people think more realistically before starting their own businesses.5.To teach young people the correct procedures for starting their own businesses.Choose the main purpose of the passage and give your reasons.IIIIntensive reading Intensive
8、readingOrganise information from the passage and complete the interview notes.Interview notesProgrammeYoung start-upsIntervieweeZhang Yue Occupation1 _ of Rose Valley Co.,Ltd Date26 Aprilchairwoman Intensive reading was willing to purchase the product and help with its distributionGeneral situation
9、of the company One of the best rose products in Asia.A major Asian manufacturer of cosmetics 2 _.Organise information from the passage and complete the interview notes.Intensive readingbeing her own bossReasons for starting a business in her home town 3 _ for growing roses.Experiencing the freedom o
10、f 4 _.5 _.An ideal placeGiving something back to her home townOrganise information from the passage and complete the interview notes.Intensive readingChallenges Getting investment.6 _.Persuading people to work for herOrganise information from the passage and complete the interview notes.Intensive re
11、adingAdvice for young entrepreneurs You need a good idea,hard work,7 _,8 _,access to capital,and 9_.10 _ Knowing your own limits and those of the people you work with.determinationa sound business plangood management and negotiating skillsDont be too ambitious.Organise information from the passage a
12、nd complete the interview notes.Intensive readingNow work in pairs.Act out the interview based on the interview notes.Post-reading We have known Zhang Yues story and her suggestions about starting up a new business for young people.Now discuss with your partners to think more about starting up ones
13、own business.Post-readingPost-reading 1.What do you think has contributed to Zhang Yues success?2.What other difficulties do you think young people encounter when starting their own businesses?3.Have you ever thought about starting your own business?Give your reasons.4.How well do you understand the
14、 characteristics of a feature story?How are these characteristics reflected in the reading passage?1.What do you think has contributed to Zhang Yues success?One possible answer:There are so many things that contributed to her success,such as her passion and devotion,hard work and determination,sound
15、 bussiness plans and good management as well as negotiating skills,luck to get investment and support from experienced business people.Post-reading 2.What other difficulties do you think young people encounter when starting their own businesses?Post-readingOne possible answer:Some other difficulties
16、 may be encountered,such as lack of money,not being understood by parents,misjudgment of the market.3.Have you ever thought about starting your own business?Give your reasons.Post-readingOne possible answer:Of course,I have thought about starting my own business.I dream of enjoying the freedom of be
17、ing my own boss.I wish to earn a lot of money all by myself.I am eager to achieve my value by offering others job chances.4.How well do you understand the characteristics of a feature story?How are these characteristics reflected in the reading passage?Post-readingKnowledge about feature stories:Fea
18、ture stories are human-interest articles that focus on particular people,places and events.Feature stories are journalistic,researched,descriptive,colorful,thoughtful,reflective,thorough writing about original ideas.VIHomeworkHomework1.Summarize what youve learnt today;2.Do more research about the trend of college graduates starting their own businesses,using the Internet if necessary.Thank you
