Unit 4 Reading Club 2课件-(2022)新北师大版《高中英语》必修第二册.zip

相关 举报
  • 全部
    • Reading Club 2.ppt--点击预览
    • 华为手环广告.mp4

文件预览区

资源描述

ToreadandlearntotalkaboutwearabletechnologyToreadfordeepunderstandingandcriticalthinkingTolearnsometechniquesusedinadvertisementsCan you think up a kind of wearable technology?Doyouknowthatwearabletechnologyisgoingtobethenextbigtechnologytrend?Itwillhelpmakeyourlifemucheasierandmoreconvenient.smartwatchReadthetitle,subtitles,photographs,andcaptionsquickly,andfigureoutwhatthesedesignelementstellyouaboutthetext?Wherecanyoufindthistext?Theyshowthatthistextismeanttobeaninformativeadvertisement.Youcanfinditinanadvertisement.Advertising uses special techniques to make people want to buy the product.Techniquesinclude:Hyperbole(夸张法夸张法)-exaggeration(夸张夸张),oftenbyuseofadjectivesandadverbs.Frequentuseofadjectivesandadverbs,useofdescription.Neologisms(新创造的词新创造的词)-similartocompoundwords,thesearemadeupwords,e.g.smartwatch.Shortsentencesforimpactonthereader,boldorlargetypeforthe“headline”or“slogan”tocapturetheattentionofthereader.Avoidstatinganynegativeaspect,e.g.anadvertisementwontsaythatyoumustexercisebecauseyouarefat,theadvertisementwillratherfocusongettinghealthy.Simpleandslanglanguagesothattheaudienceunderstandthefeaturesandfunctionsoftheproductandsuggestsafriendlyattitude.Presenttenseisusedmostcommonly.Repetitionofthebrandnameandtheslogan(口口号,标语号,标语),sothattheyarememorable.Humourshowstheproductpositively.Glamorisation(美化美化),e.g.insteadofusedcars,whichsuggeststheyareold;theadvertisementwillsay“pre-lovedcars”.Part1Usequestionstoarousereadersattention.Thengiveabriefintroductionofthewatch.Part2Describeitsmainfeatures.Part3Advertisedifferentappsthatcanbefoundinthewatch.Can you match the words with their English explanations?apieceofmaterialwhichgoesaroundthewristalargeamountofdatastoredinacomputersystemsothatyoucanfindanduseiteasilytheregularbeatthatcanbefelt,forexampleatyourwrist,asyourheartpumpsbloodaroundyourbodyawatchusedformeasuringtheexacttimeittakestodosth,especiallytofinisharacewristbanddatabasepulsestopwatch1ListthefunctionsandfeaturesoftheSmartwatchFitnessTracker.Features:No.1WaterproofcasewithmetalframeNo.2ToughrubberwristbandavailableinsixcoolcoloursNo.3Long-lastingbatteryFeatures:No.4LargeappiconsNo.5Glasstouch-screendisplayNo.6Easy-to-usesmartbuttonFunctions:Itcanhelpwithyourexerciseroutine,e.g.bykeepingtrackofyourdiet,sendinginformationabouthealthandfitness.2Whichappscanhelpyoumakeexerciseanddietplans?Explainhow.Alloftheseapps.Calendar-keeptrackofNutrition-adatabasewithhelpfulinformationWorkout-descriptions,photosandvideosPulse-trackandshowyourpulserateStopwatch-accurateandeasy-to-useRoute-AGPSthatmapsyourroutesandrecordsyourtimesanddistance.3Whatisthemainpurposeofthisadvertisement?Canyouidentifyanyfeaturesoflanguagethatarefrequentlyfoundinadvertisements?Themainpurposeoftheadvertisementistoadvertisetheproductandpromotesales.Featuresofthelanguageare:usingquestions:Do you?usingadjectives:tough,stylish,easy to use,accurate.usingsimpleanddirectlanguage:large app icons.Createanadvertisementtointroduceadigitalgadget(数码小设备数码小设备).Youcanusedifferenttechniquesthatareusedinadvertisementswhencreating.Tryyourbesttouseasmanynewwordsandexpressionsyouvelearntinthisunitasyoucan.

展开阅读全文
相关搜索
资源标签
版权提示 | 免责声明

1,本文(Unit 4 Reading Club 2课件-(2022)新北师大版《高中英语》必修第二册.zip)为本站会员(Q123)主动上传,163文库仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。
2,用户下载本文档,所消耗的文币(积分)将全额增加到上传者的账号。
3, 若此文所含内容侵犯了您的版权或隐私,请立即通知163文库(发送邮件至3464097650@qq.com或直接QQ联系客服),我们立即给予删除!


当前位置:首页 > 高中 > 英语 > 北师大版(2019) > 必修 第二册


侵权处理QQ:3464097650--上传资料QQ:3464097650

【声明】本站为“文档C2C交易模式”,即用户上传的文档直接卖给(下载)用户,本站只是网络空间服务平台,本站所有原创文档下载所得归上传人所有,如您发现上传作品侵犯了您的版权,请立刻联系我们并提供证据,我们将在3个工作日内予以改正。


163文库-Www.163Wenku.Com |网站地图|