1、2000 Prentice Hall2000 Prentice HallDeciding whetherto go abroadDeciding whichmarkets to enterDeciding how toenter the marketDeciding on themarketing programDeciding on themarketing organization2000 Prentice Hall2000 Prentice Hall2000 Prentice HallDirectinvest-mentJointventuresLicensingDirectexporti
2、ngIndirectExportingAmount of commitment,risk,control,and profit potential2000 Prentice Hall2000 Prentice HallNo ExportExport via AgentsSales SubsidiariesProduction Abroad2000 Prentice HallDualadaptationProductadaptationStraightextensionCommuni-cationadaptationProductinvention2000 Prentice HallPrice
3、EscalationDumping chargesGray marketsTransfer prices2000 Prentice HallSellerSellers internationalmarketing headquartersChannels betweennationsChannels withinforeign nationsFinal buyers2000 Prentice HallExport DepartmentInternational DivisionGlobal OrganizationRUSSIAASIAEUROPEMIDDLE EASTAFRICAUSASOUTH AMERICAAUSTRALIACANADAANTARCTICAGREENLAND
