1、Module Two Professional English of Logistics Chapter Eight Packaging Chapter Eight Packaging ObjectivesTo know about the importance of packaging To understand the definition of packagingTo be familiar with the types of packaging Focus onText Lead in Packaging is the science,art and technology of enc
2、losing or protecting products for distribution,storage,sale and use.Packaging also refers to the process of design,evaluation and production of packages.Package labeling is any written electronic or graphic communications on the packaging or on a separate but associated label.Packaging can be descri
3、bed as a coordinated system of preparing goods for transportation,warehousing,logistics,sale and end use.This includes packaging,containers,protection,preservation,transportation,information and sales.It is fully integrated into government,business,institutional,industry and personal use.Text8.1 Fun
4、ctions of Packaging The various functions of Packaging are divided into primary,secondary and tertiary functions.In contrast with the peimary functions,which primarily concern the technical nature of the packaging,secondary functions relate to communications and and teriary functions relate to the e
5、xtent.8.1.1Protective Function The packaging products protect the contents packed into them from outside elements.In addition,packaging must also reliably be able to withstand the many dofferent static and dynamic forces to which it is subjected during transport,handling and storage operations.Text
6、8.1.2Storage Function The packaging materials and packaging containers must be stored in many different locations both before packaging of the goods and once the package contents have been used.Packaging must thus also fulfill a storage function.8.1.3Loading and Transport Function Convenient goods h
7、andling entails designing transport packaging in such a manner that it may be held,lifted,moved,set down and stowed easily,efficiently anf safely.Packaging thus has a crucial impact on the efficiency of transport,handling and storage of goods.Packaging should therefore be designed to be easily handl
8、ed and to permit space-saving storage and stowage.Text 8.1.4 Sales Function The purpose of the sales function of a package is to enable or promote the sales process and to make it more efficient.8.1.5 Promotional Function Promotional material placed on the packaging is intended to attract the potent
9、ial purchasers attention and to have a positive impact upon the purchasing decision.Promotional material on packaging plays a partcularly important role sales packaging as it is directly addressed to the consumer.This function is of subordinate significance in transopt packaging.Text8.1.6 Service Fu
10、nction The various items of information printed on packaging provide the consumer with details about the contents and use of the particular product.Th package may also perform a further function once the contents have been used.8.1.7 Guarantee Function By supplying an undamaged and unblemished packa
11、ge,the manufacturer guarantees that the details on the packaging correspond to the contents.The packaging is therefore the basis for branded goods,consumer protection and product liability.8.1.8 Additional Function The additional function in particular relates to the extent to which the packaging ma
12、terials or packaging containers may be reused once the package contents have been used.The most significant example is the recycling of paper,paperboard and packaging cardboard as waste paper.Text 8.2 Types of Packaging Protecting goods is very important.Food,electronics,clothes,furniture and other
13、consumer goods all come in packaging meant to protect them during transportation and storage.There are different types of packaging solutions and materials.8.2.1 Paper and Carton Packaging Paper and carton packaging is used for different types of goods(food,electronics,toys,shoes,kitchenware and eve
14、n other packaging materials).Paper and carton packaging companies produce wrapping paper,inflated paper,sheets,boxes,tubes,pallets,interlayers,corners,edge and custom protective systems.8.2.2 Film Packaging There are multiple types of films used in the packaging industry,most commonly polyethyene(PE
15、),polypropylene(PP),polyolefin and polyvinyl choride(PVC)films.The films usually come on a roll and are used to wrap goods,cover goods,protect boxes and make other packaging products.Text 8.2.3 Foam Packaging Foam used for packaging can be produced on a roll or in sheets of different thicknesses.The
16、 foam is used to wrap goods or make bags,corners,edges and custom systems.The corners and edges are used to protect flat glass,furniture and sharp edges.Foam can be cut and modeled on the products shape to fix and protect it.8.2.4 Textile Packaging There are some goods that are best protected by tex
17、tiles.For example,there are custom-made textile insertions used in the automotive industry to protect car parts during transportation.The textile insert is put on a metal frame that fits into a matal container.There is also textile material used for box covers.8.2.5 Plastic Boxes and Containers Mult
18、iple types of plastics boxes and containers are used in all industries.For example,in the food industry there are plastics containers for goods like milk and juices.Plastic boxes are mainly used for transporting goods and are reusable.They can be stacked,folded when empty to save storage space.Text
19、8.2.6 Packaging Systems Packaging companies offer different types of systems that can be divided into two categories:special soltions and packaging machines.The special solutions are used for valuable products that dont have a regular,simple shape.Packaging machines are used for wrapping,strapping,s
20、ealing and shrink wrapping.8.2.7 Other Types Adhesive tapes are also considered packaging materials,as they help seal boxes.They are uaually made out of PE or PP film that can be printed on.Straping tapes are ueually applied on boxes.They are made out of PE or PP and can be printed with one color.Th
21、e standard colors are black and clear for PP and green for PE.New words1.transportation trnspte()n n.运输，运送2.carton kt()n n.纸板箱3.inflated nfletdadj.膨胀的，通货膨胀的4.foam fmn.泡沫，泡沫材料5.shrink wrapping收缩包装 Text 1.In addition,packaging must also reliably be able to withstand the many different static and dynam
22、ic forces to which it is subjected during transport,handling and storage operations.本句为定语从句；由to+which所引导。全句可翻译为：此外，包装必须可以承受足够的或静态的，或动态的外力，使其在运输、装卸、保存过程中完好。2.The additional function in particular relates to the extent to which the packaging materials or packaging containers may be reused once the pac
23、kage contents have been used.本句为由连词which所引导定语从句，其中包含once所引导的状语从句定语从句。全句可翻译为：在某种程度上，其他功能主要是关于在包装内的产品被使用后包装材料或者包装盒的再利用。Notes I Comprehension:True/False 1.（）The various functions of packing are mainly divided into three.2.（）Storage function is that packaging containers must be stored in many different
24、locations.3.（）The purpose of the sales function is that it only promotes the sales process.4.（）By supplying an undamaged and so on,the maker guarantees the details of the contents.5.（）Additional function relates to reuse of the packaging materials,such as iron,steel,etc.Exercises Match the words or
25、phrases on the left with their meanings on the right.A B1.保护系统 A.storage space 2.包装产品 B.flat glass3.锐利边缘 C.protective system 4.仓库面积 D.transporting goods5.收缩包装 E.packaging products6.纺织材料 F.metal frame7.平板玻璃 G.sharp edges8.塑料箱 H.shrink wrapping9.金属框 I.textile material10.运货 J.plastics box Translate the
26、 following sentences into Chinese.1A can(or tin)is a small metal container in which small quantities of paint,oil or certain foodstuffs are packed.2Miscellaneous goods packed without a container,or a number os small cartoons,etc.,fixed together could be called a bundle.3A shipping container a very l
27、arge metal box for transport of goods by road,rail,sea or air.Packing goods in a large container facilities loading and unloading by mechanical handling;thus time is saved.4A.pallet is a large tray or piatform for moving loads(by means of slings,etc.),e.g.from a lorry into a train or onto a ship,and
28、 so save time for handling of separate items.Translate the following sentences into English.1.在服装业，标签一般需注明厂商、服装面料、出国及衣衫洗涤说明。2.除此之外，包装上的商品品牌对于顾客来说有重要的意义，很多人正是根据品牌而购买商品。3.包装的第三个目的是使商品更容易辨认，比如可口可乐，因为它那为人们所熟悉的瓶子的形状而非常容易辨认。1、The packaging of computersA：Good morning,Miss Li.Im glad to see you!B：Good morni
29、ng,Mr.Wang.Glad to have the opportunity off visiting your company and I hope to do some business with you.A：I think so.B：Our company will buy a batch of computers from your firm,and Id like to know your usual way of packing.we use carton packaging,and we also usually use nylon straps to reinforce th
30、em.A：The packing must be strong enough to withstand rough handling.B：Breakage never happened to our deliveries.A：How do you usually move your goods？B：We use ship,and if so,we can assume transportation cost.Dialogue2.Ways of packing towels for sea shipmemtA：Whats your condition then,Miss Li,as far as
31、 packing is concerned?B：Well,as you know,we have definite ways of packing towels for sea shipmemt.As a rule,we use polythene wrapper for each article A：OK,.What about the outer packing?B：Well pack them six towels each with a different color in a box,ten boxes in a corton.A：Cartons?Why dont you use w
32、ooden cases instead?B：The cartons are comparatively light,and therefore easy to handle.A：But Im afraid the cardboard boxes are not strong enough for sea transportation.B：They wont be stowed with other heavy cargoes.Besides,well reinforce the cartons with iron straps.A：Maybe you are right.However,the
33、 cartons are moved about on an open wharf,dampness or rain may get into them.B：Well use wooden cases if you insist anyway.A：Thats great.Ill call you tomorrow.Good-bye,Miss Li.B：Good-bye,Mr Wang.DialogueSupplementary Reading：Coca-Cola CompanySupporting Litter Collection and Education Programs While w
34、e have a robust sustainable packaging strategy,we face;otter issues in the communities we serce.All too often our packages are found along roadsides,beaches or in waterways.We recongnize the importance pf working with community organizations to make it easier to properly dispose of our package and t
35、o education the public to change behaviors that cause litter on land in bodies of water.Our system supports numerious litter prevention and community beautification organizations that provide leadership in this area such as“Collect-A-Can”in South Africa,“Project Landcare”in Australia and“Keep Americ
36、a Beautiful”in the United States.Case study Case studySustainable Packaging and Recycling At the Coca-Cola Company,we envision a world in which our packaging is no longer seen as waste,but as a valuable resource for the future.By working to conserve natural resources and reduce greenhouse gas emissi
37、ons across the entire life cycle of a package,we are taking steps toward realizing this vision.From developing packaging designs that use less material without sacrificing quality,to investing in technologies and recovery system that enable us to use more recycled materials,we are commited to contin
38、uously enhancing the sustainability of our packaging and our business.Case studySustainable packaging strategy focuse on three key areas(1)Package Design(2)Community Recycling Programs(3)Package Material Reuse Our strategy is focused on improving our management of packaging performance.We have lauch
39、ed a global online inventory of our primary,secondary and transport package systemsby sales and weight.The Coca-Cola Company has invested more than$60million to build the worlds largest plastic bottle-to-bottle recycling plant and supports recycling or reuse 100percent of the Companys PET(polyethylene terephthalate)plastic bottle in the U.S.
