1、AppleSwitch 丨 environmental 丨Innovation WANGFEIZHANGYIFUWEITINGZHANGYUEYI1第1页，共17页。COMPANY PROFILEApple Inc.is an American multinational corporation that designs and sells consumer electronics,computer software,and personal computers.As of July 2015,Apple has 364 retail stores in thirteen countries,
2、and an online store.As of September 24,2015,the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide.苹果是美国一家以销售和设计电子产品、电脑软件和个人电脑为主的跨国公司。截止到2015年苹果已经在十三个国家设立了364家零售店和一座网上商店。2015年9月24号，苹果公司在世界各地的全职员工达60400人，临时员工达2900余人。2第2页，共17页。HISTORY April 1,1976:Apple
3、was established by Steve Jobs,Steve Wozniak and Ronald Wayne,to sell the Apple I personal computer kit.April 16,1977:The Apple II was introduced.May 1980:The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.19761980:Th
4、e early years3第3页，共17页。HISTORY 1978:Steve Jobs began working on the Apple Lisa.He was pushed from the Lisa team due to infighting,and took over low-cost-computer project,the Macintosh.19811985:Lisa and Macintosh4第4页，共17页。HISTORY 1989-1991:the“first golden age”of the Macintosh 1991-1993:fall in other
5、 products19861997:Attempts at reinvention 1994:Apple allied with IBM and Motorola in the AIM alliance.November 10,1997:Apple introduced the Apple Online Store,tied to a new build-to-order manufacturing strategy.5第5页，共17页。HISTORY19861997:Mac Iphone Ipod and Ipad1234 1998:Apple introduced a new all-in
6、-one computer:the iMac.1988:第一台电脑IMAC 2001:The first official Apple Retail Stores Opened in Virginia and California.2001：在维吉尼亚和加利福尼亚的第一家零售店 20072011:iPhone,iPod Touch and iPad2007-2011:手机播放器和平板 2006:Apple began producing Intel-based Mac computers.2006：生产第一台英特尔MAC6第6页，共17页。Jobs and AppleSteve Jobs195
7、5-2011 Three Apples changed the world.The first one seduced Eve.The second one awakened Newton.The third one was in the hands of Steve Jobs.三个苹果改变了世界第一个诱惑了夏娃第二个砸醒了牛顿第三个掌握在乔布斯手中Name：Steve JobsNationality：American.Born：February 24,1955,in San Francisco,California.Education：Attended Reed College in 197
8、2.7第7页，共17页。Jobs and Apple In 1976,Steve Jobs and Wozniak founded Apple.They cobbled together their combination of a microprocessor,a video screen and keyboard.The inventors called it the Apple I.In 1986,Jobs left the company and started his own company NeXT.In 1996,Jobs returned to Apple and served
9、 as the CEO.In recent years,Apple has made a series of successful products such as iPod,iTunes,iPad and iPhone.1976年，乔布斯和沃兹尼亚克创立了苹果，他们把处理器、显示器和键盘拼凑结合发明了第一代苹果1986年，乔布斯离开苹果创立了自己的公司NeXT1996年，乔布斯回到苹果并出任CEO，在最近几年，苹果推出了一系列如IPod ITunes IPad和IPhone等成功产品8第8页，共17页。Range of productsSoftware12Mac3IPhone4IPad5IP
10、od9第9页，共17页。Range of products5IPod Software10第10页，共17页。Range of products5IPod Mac11第11页，共17页。Range of products5 Updating of iPhoneIPhone1IPhone3GIPhone3GSIPhone4IPhone5IPhone5cIPhone612第12页，共17页。Range of productsiPadIPad1IPad2IPadminiIPadair2IPadairIPadPro13第13页，共17页。Range of products IPodClassicNan
11、o 2&3Shuffle1&4touch14第14页，共17页。Sales Strategy Apple never discounts through direct sales channels Apple distributor price is very stable Apples retail and online stores are very unique 123The company does sell some refurbished products discount,the price of these products are relatively cheap,but t
12、his is not a sale prices,but called holiday specials like the name of the first.Apple is trying to control retail prices.They may profit by the distributors control meager in comparison,does not offer volume discounts and other methods for different distributors in accordance with the same price as
13、the same product.They play more the role of education and support notsales.They are very simple,even a little too far simpler to at least the most clear sign of providing information.They give people the impression that a lot of people there to help you.15第15页，共17页。Sales Strategy Apple Inc.has becom
14、e well known for its advertisements,which are designed to reflect a plan of marketing their products to creative individuals.4Their most significant ad campaigns include the 1984“Super Bowl”commercial,the 1990s“Think Different campaign”and the iPod people of the 2000s.Apples portable music player,the iPod,has been showcased as a piece of contemporary art in“New Yorks Museum of Modern Art”.16第16页，共17页。Thank You17第17页，共17页。
