1、（madeofdingshangtuwenmadeofdingshangtuwen）How do you build an ad campain?Para 1Para 2Para 3Para 4the _ of an ad campaignthe target audience and how todetermine the target audience what the ad campaign sayshow to reach the target audiencedefinition1.What do you know about an ad campaign?2.What must y
2、ou keep in mind when you start a successful ad campaign?3.Why do you need to research your audience?4.What is important when you are planning an ad campaign?5.When you decide what approach you use in an ad campain,what should you base it on?Reading comprehension1.What do you know about an ad campaig
3、n?2.What must you keep in mind when you start a successful ad campaign?An ad campaign is an planned programme of advertisements using various kinds of ads to reach a certain audience.A clear aim and target audience.3.Why do you need to research your audience?Because you can create the right message
4、for the right people by doing so.4.What is important when you are planning an ad campaign?It is important to try to appeal to the audience to get them to react in a certain way.5.When you decide what approach you use in an ad campain,what should you base it on?Mainly on the target audience and which
5、 kind of ads reach that group best.翻译短语翻译短语have sth in mindreach a certain audiencefigure outget sb to do sthdetermine the target audiencedo sth in advanceappeal to sbreact in a certain waycare abouthistory behind sthget sth across(to sb)depend on sth1 1 头脑中有某物头脑中有某物2 2 影响特定的受众影响特定的受众3 3 弄清楚弄清楚4 4 让
6、某人做某事让某人做某事5 5 确定目标受众确定目标受众 6 6 事先做某事事先做某事7 7 吸引某人吸引某人8 8 做出某种反应做出某种反应9 9 关心；关注关心；关注10 10 某事的历史背景某事的历史背景11 11（向某人（向某人)传达传达12 12 取决于取决于/keep sth in mind/be concerned with(make sb understand sth/make sth understood by sb)Anti-smoking ad campainReading comprehension1.What is the subject of this ad camp
7、aign?2.Why do they build this ad campaign?3.Who is the target audience for this ad campaign?4.What is the ad campaign aimed to do?5.What is the slogan for this campaign?1.What is the subject of this ad campaign?Anti-smoking.2.Why do they build this ad campaign?Because the problem costs countries a l
8、ot of money and causes great damage to the welfare of the people.3.Who is the target audience for this ad campaign?High-school teenagers.4.What is the ad campaign aimed to do?To discourage young people from smoking.5.What is the slogan for this campaign?Smoking kills!短语翻译短语翻译1 导致导致2 对对造成损害造成损害3 选择选择
9、作为作为4 高中的青少年高中的青少年5 劝阻某人使其不要做劝阻某人使其不要做6 在乎，担忧在乎，担忧7 说服某人做某事说服某人做某事8 敦促某人做某事敦促某人做某事9 为某人提供某物为某人提供某物10 告知某人某事告知某人某事11 组织一次作文竞赛组织一次作文竞赛result in cause/do damage tochoose.as.high-school teenagersdiscourage sb from doing sthcare about/be concerned aboutconvince sb to do sthurge sb to do sthprovide sb wit
10、h sthinform sb about/of sthorganize an essay competitionreach sb 1)be heard or seen by使某人收听到、收看到（信息，电视节目等）eg.The sales campaign reached a target audience of 12,000 women.2)contact sb 与联系eg.Heres my phone number,in case you need to reach me.determine vt 1)find out the exact details or facts about sth
11、 找出，测定，确定找出，测定，确定 determine sth determine wh-.eg.Your parents income is used to determine your level of finacial aid.依据你父母的收入情况来决定你所得的经济援助水平。依据你父母的收入情况来决定你所得的经济援助水平。The purpose of the exercise is to determine where we want to go from here.这次演习的目的是决定我们从这儿往哪里去。这次演习的目的是决定我们从这儿往哪里去。2）have a strong influ
12、ence or effect on sth 决定，支配决定，支配eg.Upbringing plays an important part in determining a persons characte.后天培养对于一个人性格的形成起着重要作用。后天培养对于一个人性格的形成起着重要作用。Age and experiece will be determining factors in our choice of candidater.决定因素决定因素3）decide definitely to do sth 决心决心/决定做某事决定做某事 determine on sth determine
13、 to do stheg.We determined to leave at once.They determined to start early.determined adj.have a strong desire to do sth,so that you will not let anyone to stop you 决意的，有决心的，意志坚定的决意的，有决心的，意志坚定的 be determined to do sth that.eg.I am determined to succeed.We were determined that this should never be al
14、lowed to happen again.appeal viappeal(to sb)for sth appeal to sb to do sth 恳求恳求/恳请某人某事恳请某人某事/做某事做某事,向向呼吁某事呼吁某事/做某事做某事eg.The police are appealing to the public for information about the crime.警方呼吁公众提供有关这宗罪案的信息。警方呼吁公众提供有关这宗罪案的信息。She appealed to the kidnappers to release her son.appeal to sb 吸引某人，引起某人的
15、兴趣吸引某人，引起某人的兴趣eg.The magazine is intended to appeal to working women in their 20s and 30s.这本杂志的读者对象是二十几岁到三十几岁的职业女性。这本杂志的读者对象是二十几岁到三十几岁的职业女性。appeal n.恳求，呼吁；吸引力eg.The United Nations appeal for a ceasefire has been largely ignored by both sides.总体来说，双方对于联合国关于停火的呼吁不总体来说，双方对于联合国关于停火的呼吁不予理会。予理会。The film h
16、as great appeal for young audience.这部电影对年轻观众有巨大的吸引力。这部电影对年轻观众有巨大的吸引力。appealing adj.有吸引力的，有趣的；求助的eg.She does look rather appealing in that dress.appealing look/voice求助的目光求助的目光/语气语气 I said I didnt know anything about computers and gave him an appealing look.求助地看了他一眼。求助地看了他一眼。depend on/upon 1）依靠，依赖；）依靠
17、，依赖；eg.The county depends heavily on its tourist trade.这个国家主要依靠旅游业。这个国家主要依靠旅游业。We depend entirely on donation from the public.我们完全依赖公众的捐助。我们完全依赖公众的捐助。depend on sb/sth for sth 为某物而依靠某人为某物而依靠某人 depend on sb/sth to do sth 指望某人做某事指望某人做某事 depend on sb/sth doing stheg.Children depend on their parents for
18、all their material needs.孩子们依靠父母满足他们所有的物质需要。孩子们依靠父母满足他们所有的物质需要。Im depending on you to get this done.我指望你把这件事给办了。我指望你把这件事给办了。Were depending on him finishing the job by Friday.我们指望他在周五前完成这项工作。我们指望他在周五前完成这项工作。2)相信，信赖；相信，信赖；eg.You can depend on Jane-she always keeps her promises.3)取决于，视取决于，视而定而定eg.The length of the treatment depends on the severity of the illness.治疗时间的长短取决于疾病的严重程度。治疗时间的长短取决于疾病的严重程度。The plant may grow to a height of several meters,depending on soil conditions.这种植物可以长到好几米，视土壤条件而定。这种植物可以长到好几米，视土壤条件而定。The amount you pay depends on where you live.付款多少取决于你居住的地区。付款多少取决于你居住的地区。
