1、Unit 6 The MediaLesson 3 The Advertising Game1.suitable be suitable for.对适合be suitable to sth.适合于某事/某物be suitable to do sth.适合做某事练习：The book is _ for students of his age.suitable 2.particularlyin particular 尤其，额外，为介词短语，位于句末。particular adj.尤其的，特别的be particular about/over 对讲究，挑剔练习：I am often absent-mi
2、nded,_ when I am worried.particularly3.amount“a large amount of+不可数名词”做主语时，谓语动词用单数。“large amounts of+不可数名词”做主语时，谓语动词用复数。amount to 总计为a large amount of 只能修饰不可数名词；a large number of 只能修饰可数名词复数；a lot of,plenty of,a large quantity of 既可以修饰可数名词，也可以修饰不可数名词。练习：A large _ of damage has been done to the bineco
3、mbinewith 把与结合起来combination n.结合；联合a combination of.一种的结合（物）in combination with 与联合起来练习：Efforts and confidence _ to make a full bine5.genuinelygenuine adj.真的，名副其实的；真诚的，诚实的，可信赖的genuine products 真品genuine English 地道英语genuine leather 真皮练习：He was _ surprised.genuinely6.anticipate anticipate sth.预料某事anti
4、cipate doing sth.预料做某事It is anticipated that 据预料，据预计anticipation n.预料，预期练习：We dont _ any major problems.anticipate 7.participate inparticipate in(doing)sth.with sb.与某人一起参加/参与（做）某事participate with sb.in sth.与某人分担某事participation n.参加；参与participant n.参加者；参与者练习：I will _ an exchange study programme.parti
5、cipate inPair Work Have you ever bought anything as a result of seeing,hearing or reading advertisements?What makes an advertisement attractive?ACTIVATE AND SHAREthe product name the name of a company words of expertshumorous language the concept of freedom pictures or imagesthe unusual idea the des
6、ignThe passage below is about advertising.Skim through the passage.What is it mainly about?a.Different types of advertisements b.The development of advertisementsc.Different attitudes towards advertisementsWhat is the text type of this passage?What helped you identify the text type?Suggested answer:
7、This is an explanatory text.It introduces the development of advertisement in the order of time,and it contains lots of time explanations and examples.Read the whole passage.Complete the table.Then write three headings that can categorise the information in the first row.Types_Classic ads give infor
8、mation about_ to tell people_ not suitable when_ not attractiveModern ads consist of_ apply _ to show people _ to make ads_ not enough to _FeaturesPurposesProblemsfinding certain productswhat the company sells,where they are located and the name of the productproducts and services are in direct comp
9、etition with each otherpictures or words from expertsmodern design techniqueshow good the product isvisually attractivebe noticedRead the whole passage.Complete the table.Then write three headings that can categorise the information in the first row.Types_Improved modern ads combine _ with _ use con
10、cepts including_ to stand out _ to make people believe that _ repeating old ideasnot _ It does not matter _FeaturesPurposesProblemsthe highest standard of designcreative waysfreedom,happiness,wealth and successin a world of competitive advertisingthey must have the producteffectivehow attractive the
11、 idea linked with the product isRead the whole passage.Complete the table.Then write three headings that can categorise the information in the first row.Types_Further improved modern ads use humour as well as _ _ FeaturesPurposesProblemsnew and unusual ideasto create something that has never been se
12、en beforeto surprise peopleto make people forget that someone is trying to sell them somethingRead the whole passage.Complete the table.Then write three headings that can categorise the information in the first row.Types_Public ads help to increase public knowledge and_ to encourage citizens to_ to
13、educate the public _ FeaturesPurposesProblemsmake our society a better place for everyoneparticipate in improving their neighbourhood,protecting the environment and helping other peopleon fighting AIDS,saving water,helping the poor,giving up smokingAnswer the questions.1.What does a classic advertis
14、ement look like?A classic advertisement looks like a book.You can find the basic information about the product,such as the place,the data and the name.2.Why do modern advertisements have to attract the attention of the public?Modern advertisements have to attract the attention of the public because
15、they contain pictures and words.Answer the questions.3.What concepts and ideas are often used in modern advertisements?More advertisements often use the concept of freedom,happiness,wealth and success.And also use new and unusual ideas.Answer the questions.4.What do advertisers do to make people for
16、get the selling purpose of advertisements?Advertisers use new concept and new ideas to make people forget that someone is trying to sell them something.5.How has the government used advertisements in the last decade?The government has sponsored advertisements to educate the public on fighting AIDS,s
17、aving water,helping the poor,giving up smoking and so on.Think and share1.What has been the driving force for the development of advertisements?2.What does the title The Advertising Game mean to you?Complete the sentences using the correct form of the phrases below.1.You should try to _ exercise _ a
18、 healthy diet.2.The advertising team _ people from different areas.3.The idea of the advertisement was _ a binewithconsists oforiginated fromoriginate from link with consist of participate in combine.withComplete the sentences using the correct form of the phrases below.4.I dont like any activity _
19、commercial purposes.5.Id like to _ neighbourhood activities,but I dont have time.linked withoriginate from link with consist of participate in combine.withparticipate inComplete the table with used to,use to,would or wouldnt.AffirmativeNegativeQuestionWe _ live in a crowded flat.Visitors _ come to s
20、ee us.We didnt _ live in a crowded flat.Visitors _ come to see us.Did you _ live in a crowded flat?_ visitors come to see you?used towoulduse towouldntuse toWouldComplete the sentences with used to/didnt use to or would/wouldnt.In some cases,both used to and would are possible.1.We _ live in a small
21、 town but last year we moved to a big city.2.My primary school teachers _ give us any homework but they _ teach us a lot in class.used towouldnt would/used toComplete the sentences with used to/didnt use to or would/wouldnt.In some cases,both used to and would are possible.3.Harrison Ford _ accept t
22、he strangest jobs before he became an actor.4.I _ like seafood,but now l just love it.5.Mr Smith _ watch tasteless TV talk shows all day before he lost his sight.6.When I was a child,we _ live near the coast.used towould/used toused toused toBring one of your favourite advertisements to the classroo
23、m.Explain why you like it and how you would like to make it even better.语法：used to 与 wouldused to与 would 都可以用来表示过去经常性或习惯性的动作，常常可以换用。When we were boys,we used to/would go swimming every summer.小时候，每到夏天，我们都要出去游泳。He used to/would spend every penny he earned on books.过去，他通常把挣来的钱全花在买书上。语法：used to 与 would
24、注意：would，used to都不能用来表示动作发生的具体频度或具体的一段时间。would与 used to的区别主要有以下几点：used to可指过去的状态或情况，would则不能。would表示反复发生的动作，如果某一个动作没有反复性就不能用would，只能用 used to。used to表示过去经常性或习惯性的动作或状态现在已经结束，would则表示有可能再发生。语法：used to 与 would used to可指过去的状态或情况，would则不能。School children used to know the story of how Abraham Lincoln walk
25、ed five miles to return a penny he had overcharged a customer.(不能用would)过去学校的孩子们都知道，亚伯拉罕林肯怎样步行五英里退还多收顾客一便士的故事。Yet,he cant but remember China as it used to be.(不能用would)然而，她不会不记得中国往日的这个地方。语法：used to 与 would would表示反复发生的动作，如果某一个动作没有反复性就不能用would，只能用 used to。From that day on,as soon as the dishes were g
26、one and the table was cleared,mother would hide in her sewing room and practiced.从那天起，只要碗盘撤掉，饭桌一清理干净，妈妈就马上躲进做针线活儿的房间练习起来。（这里强调反复性）I used to live in New York.我过去住在纽约。(没有反复性）语法：used to 与 would used to表示过去经常性或习惯性的动作或状态现在已经结束，would则表示有可能再发生。People used to believe that the earth was flat.过去人们总以为地球是扁平的。（现
27、在已经不再这样认为）He would go to the park as soon as he was free.过去他有空就会去公园。（现在有可能再去）语法：used to 与 would注意：used to的否定式和疑问句：过去我不喜欢歌剧。I used not to like opera.I didnt use to like opera.过去你喜欢歌剧吗？Used you to like opera?Did you use to like opera?Didnt you used to like opera?You used to like opera,didnt you?用 used
28、 to,didnt use to/usednt to,would,wouldnt 完成句子1.His uncle,who _ live in Paris,now comes back to China.2.He was so stubborn that he _ follow your advice.3.Whatever I told him to do,he _ not listen.used towouldnt would 用 used to,didnt use to/usednt to,would,wouldnt 完成句子4.David _ be an excellent footbal
29、l player until he broke his ankle.5.Nowadays the relationship between the teacher and the pupil is not what it _ be.6.The old man _ go to the park every day to feed the birds.used toused towould 用 used to,didnt use to/usednt to,would,wouldnt 完成句子7.When he was at college,he _ read as many books as possible.8.I _ like opera,but now Im getting interested.would/used todidnt use to/usednt to
