1、1Module und Variations_EModules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg,November 20012Module und Variations_EContentsPageA.Standard slides3B.Lists(1)Factors,no specific number7C.Lists(2)Factors,specific number13D.Matrix Factors,comparisons24E.Process(1)Factors,ste
2、ps35F.Process(2)Factors,impact49G.Process(3)Factors,interlinked67Annex:Nine key changes compared to the old standards733Module und Variations_EA.Standard slides4Module und Variations_EMethodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile:
3、first name,last namexxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxPosition:xxxxxxxxxxxxxxxxxxxxxxxx German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxBorn:xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationa
4、lity:xxxxxxxxxxxxxxxxxxxxxUpdated:mm/year5Module und Variations_EOrganizational chart6Module und Variations_EOrganizational chart(including headcount).7Module und Variations_EB.Lists(1)Factors,no specific number8Module und Variations_ELists horizontal(variations)Heading DetailsHeading DetailsHeading
5、 DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading DetailsHeading Details12349Module und Variations_ELists vertical(variations).123410Module und Variations_ESchedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.1234567891011
6、12Month 1Month 2Month 3ActivitiesA.B.C.1211Module und Variations_ESets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 5112Module und Variations_E13Module und Variations_EC.Lists(2)Factors,specific number14Module und Varia
7、tions_EPyramid(3 or 4 levels)15Module und Variations_EPyramid(5 levels/centered)16Module und Variations_E3 factors(interwoven).12317Module und Variations_ECommon ground18Module und Variations_E4 factors(1)19Module und Variations_E4 factors(2)20Module und Variations_E4 factors(3)1234Factor 1Factor 2F
8、actor 3Factor 421Module und Variations_E4 factors(3a weighted)234Factor 1Factor 2Factor 3Factor 422Module und Variations_E4 factors(3b dynamic)1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactors23Module und Variations_E6 factors(variation)24Module und Variations_ED.Matrix Factors,comparisons25Mo
9、dule und Variations_EMatrix/table(Horizontal/vertical comparison of data variations)123426Module und Variations_ESpecial types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 123427Module und Variations_ESpecial types of matrix pr
10、os and cons 12328Module und Variations_ESpecial types of matrix controversy123429Module und Variations_ESpecial types of matrix conflict/tension(1)30Module und Variations_ESpecial types of matrix conflict/tension(2)31Module und Variations_ESpecial types of matrix bottom up/top down(1)BOTTOM UPTOP DO
11、WN.32Module und Variations_ESpecial types of matrix bottom up/top down(2).BOTTOMUPTOPDOWN1233Module und Variations_ESpecial types of matrix equilibrium 34Module und Variations_ESpecial types of matrix imbalance 35Module und Variations_EE.Process(1)Factors,steps36Module und Variations_EProcesses12337
12、Module und Variations_EProcess/phases12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 123438Module und Variations_ECycles(1)(color presentation)39Module und Variations_ECycles(2)40Module und Variations_ESpirals(orthogonal)1241Module und Variations_EHurdles42Module und Variation
13、s_EResistance/obstacles125734643Module und Variations_EFilters12453644Module und Variations_EChange of mindset/direction123445Module und Variations_ENodes/interfaces14375689246Module und Variations_EPressure1247Module und Variations_EIncrease/decrease1234567848Module und Variations_EVarious types of
14、 brackets(to be used instead of block arrows)123456789101149Module und Variations_EF.Process 2 Factors,impact50Module und Variations_EConsequences(1).51Module und Variations_EConsequences(1a).52Module und Variations_EConsequences(2)53Module und Variations_EConsequences(3).54Module und Variations_ECo
15、nsequences(4).1255Module und Variations_EImpact(3 factors)QUALITYTIMECOST56Module und Variations_EImpact(4 and 6 factors)57Module und Variations_EImpact(4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factors58Module und Variations_EImpact(5 factors)Factor 3Factor 2Factor 4Fac
16、tor 5Generic description of the 5 factorsFactor 159Module und Variations_EImpact(6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 660Module und Variations_EImpact(7 factors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor
17、7Factor 161Module und Variations_EImpact(8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 862Module und Variations_E6success factorsImpact and result(1)63Module und Variations_EImpact and result(2)5success factors64Module und Variations_EVi
18、sionVision65Module und Variations_EAction/reaction66Module und Variations_EValue chainCustomerSupplierDevelopmentProductionSalesDistributionCompany67Module und Variations_EG.Process 3 Factors,interlinked68Module und Variations_EAction/reaction(1)69Module und Variations_EAction/reaction(2)(transparen
19、t color presentation)70Module und Variations_EInteraction12371Module und Variations_EJigsaw puzzle72Module und Variations_ESpiral73Module und Variations_EAnnex:Nine key changes compared to the old standards74Module und Variations_EDo not use block arrowsUse variations instead12341234BackupBACKUPStuf
20、e 1Stufe 2Stufe 3New Content design Key changes regarding lean,linear,literalDo not use shading or bordersInstead,use unframed colored shapes in shades of key blue,for emphasis onlyDo not use ovalsInstead,use AutoShapes with corners completely rounded offDo not use stickers with linesInstead,use upp
21、er case stickers(13 point),(key blue shade 1),positioned in the header areaDo not put numbers in circlesInstead,put them in squares(key blue shade 1),white lettering,boldIf boxes are used,75Module und Variations_EThere are obvious disadvantages to positioning text behind graphicsDo not position text
22、 behind graphicsPosition text to the side of graphics insteadArrow function can be switched on and off/positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead,use AutoShapes/callouts/third row(you can use the arrow function!)Do not use big multic
23、olored cartoons/Clip ArtInstead,use pictograms(if not available:convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead,use mathematical navigators(key blue shade 1),white lettering,bold,13 point 41234New Content design Key changes regarding lean,linear,literal
