1、Extended ReadingAdvertising:the power of persuasionUnit 1 The mass mediaWhat is it about?Video timeWhat is advertising?Advertising,the techniques and practices used to bring products,services,opinions,or causes to public notice for the purpose of persuading the public to respond in a certain way tow
2、ard what is advertised.Have you ever purchased a product or service after seeing the advertisement promoting it?live roomFast reading点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题DefinitionRelationshipFunctionsThe technique of creating a sloganThe technique of relating a“brand ambassado
3、r”Product placementThe future of advertisingPara 1 Whats the definition and purpose of advertising?It refers to the activity of promoting a product or service.In other words,it tries to persuade people to buy a product or service.Main idea:the _ of advertisingintroduction Para 2-3 Main idea:_ betwee
4、n advertising and the mass mediarelationship 1.The history of advertising has always been closely linked with that of the mass media.2.develop hand in hand 3.As media have grown in number and type,so have advertisements.Find out some sentences or phrases in para.2 to show the relationship.Para 3 Why
5、 does a company usually use mass media to advertise a product or service?large audienceperfect vehicle for advertiserscreate a desire to buyboost bussinessPara 4-6 Main idea:_ used by advertiserstechniques What are the techniques employed by advertisers?1.a memorable slogansimple butimpressive langu
6、ageappeal to our emotions Is there any memorable slogan that you still remember?Para 4-6 Para 4-6 positive emotionsPara 4-6 What are the techniques employed by advertisers?2.brand ambassador If your were a product manager,how would you select the perfect brand ambassador?Para 4-6 What are the techni
7、ques employed by advertisers?3.product placement Where can the advertisement be placed?soft selling advertisementPara 7 Main idea:the _ and _ of advertisingchangewide audienceunderstand individual customers and send them advertisements that are tailored to special needs.futuremore digitalmore person
8、alizedchange:future:comprehensive reading What the authors attitude towards advertisement?A.positiveB.negativeC.objectiveD.subjectiveAdvertising:the power of persuasionWhy does the author use this title?StructurePara.6 _Para.5 _Para.4 _Para.3 _Para.2 Part 1 Para.1 Part 2 Para._ _Part 3 Para._ _Part 4 Para._ Advertising:the power of persuasionThank you!
