1、Advertising:the power of persuasion Extended readingTo learn to know the definition of advertisingTo learn to know the ways to advertiseTo learn to know the techniques of advertisingTo learn the structure of the textWhat is it about?Video timeWhere do advertisements usually appear?Free talkDiscussio
2、nHave you ever purchased a product or service after seeing the advertisement promoting it?Why or why not?Para.6(9)_Para.5(8)_Para.4(7)_Para.3(6)_ Para.2 Part 1 Para.1 Part 2 Para.(1)_(2)_Part 3 Para.(3)_(4)_Part 4 Para.(5)_ Advertising:the power of persuasionStructurepara 1 Whats the advertising exa
3、ctly?In short,it refers to the activity of promoting a product or service.In other words,it tries to persuade people to buy a product or service.Para 1 ReadingPara 2-3 Find out some sentences or phrases in para 2 to show the relationship.1.The history of advertising has always been closely linked wi
4、th that of the mass media.3.As media have grown in number and type,so have advertisements.2.develop hand in hand Why does a company launch a mass media advertising campaign when it wants to promote a product or service?Because the mass media reaches so many people,it is a perfect vehicle for adverti
5、sers.In addition to making people aware of a product or service,a successful advertisement will also create a desire to buy,thus boosting business.Para 4-6 How to create a desire to buy?1.to create a memorable slogan2.to link their company or product to a brand ambassordor 3.to use product placement
6、 in film,TV shows and videossimple butimpressive languageappeal to our emotionsto boost salesto become part of popular cultureWho can be a“brand ambassador”?Why?A famous actor,a sports star,or even a fictional character.Because the more we like the brand ambassador,the more we will be attracted to b
7、uy the product.What types of mass media use product placement?Typically,films with huge box-office success and TV shows with high ratings often use product placement.So do video games.Para 7advertising was all about reaching as many people as possible with the same messageadvertising is becoming mor
8、e digital and more personalizedadvertising will be even more about understanding individual customers and sending them advertisements that are tailored to special needsFurther thinkingWhat is your favourite advertisement?What techniques does it use to promote the product or service?Advertising Advan
9、tages DisadvantagesCritical thinkingWhat advantages and disadvantages the advertising brings to us?How to be a critical ads reader?Critical thinkingSummary Advertising,an activity of(1)_ a product or service and trying(2)_ you to buy a product or service,has become part of our modern life.As media c
10、hannels have grown in number and type,so have(3)_.When a company wants to promote a product or service,it often(4)_ a mass media advertising campaign.(5)_ on the psychology behind creating a desire to buy,advertisers have developed ways of persuading people(6)_ purchasing their products or services,including creating a(7)_ slogan,linking their company or product(8)_ a“brand ambassador”and using product(9)_ in films and games.Advertising in the future will be more personalized and(10)_ to specific needs.promotingto persuadeadvertisementslaunchesBasedintomemorabletoplacementtailored
