1、articulate:tikjuleit口才好的 coherent kuhirnt 条理清楚的 eloquent elkwnt 有说服力的;雄辩的 fluentfocussed hesitant inhibited inhibitid拘谨的;羞怯的 lucid lju:sid明了易懂的 persuasive rambling 漫无边际；杂乱无章responsive sensitive succinct sksikt,ss-简洁的;简明的 tongue-tiedVocabulary Exercise C:Use a prefix to form the opposites of these wo
2、rds from Exercise A.a)articulateb)coherentc)focusedd)Inhibitede)responsivef)sensitiveinarticulateincoherentunfocusseduninhibited unresponsive insensitive Vocabulary Common prefixes that form opposite meanings.dis disadvantage;dislike il illogical;illegal im impossible;impolite in incomplete;incapabl
3、e ir irregular;irresponsible mis mislead;misunderstand non nonsmoker;nonstop un unfair;uncomfortableListening Communication is key.People have to _ what youre trying to tell them to do.They have to have a long-term _ in terms of their career _.You must make it clear,as a manger,what those _ are._ is
4、 more important than written.People can talk to you on a _ basis.You actually encourage _,then and you actually get a _ and a _ with the individual.understand strategy development aims Verbal one-to-one rapportrelationshipconfidence Penny says it is not possible to be a good manager but a poor commu
5、nicator.Complete this extract of what Penny goes on to say.For each of the following sentences,choose the best reporting verb.1)Ill send you the revised figures by the end of the week.a)apologise b)warn c)promise2)Sorry about the delay.a)apologise b)remind c)suggest3)I could come in early tomorrow t
6、o speed things up a bit,if you like.a)admit b)promise c)offer4)Our after-sales service isnt always up to scratch(达到标准，情况良好),lets face it.a)suggest b)acknowledge c)advise5)Dont forget to bring the sales figures.a)remind b)deny c)insist6)If I were you,Id take a closer look at what our competitors are
7、doing.a)advise b)insist c)promise7)Youll never clinch(达成协议)the deal if you procrastinate(拖延,耽搁).a)promise b)warn c)deny8)It wasnt me who sent you an infected file.a)apologise b)deny c)suggest9)Weve got to launch our new BX2 model by the end of September,its crucial.a)offer b)insist c)acknowledge10)W
8、hat about hiring more temporary staff?a)suggest b)offer c)promise VocabularyExercise 1:Work in pairs and complete the statements with suitable marketing expressions from the box.1.Because of tight _ company profits could not be taken out of the country.2.Red tape and other examples of _ hinder(阻止)a
9、companys entry into a market.3.The country is attractive to exporters(出口商)because it has enjoyed _ for the last 50 years.4.The purchasing behaviours of consumers can be described as their _.5.The _ is improving leading to a rise in employment.6._ is a term used by economists to describe how wealth i
10、s shared in a country.monetary/currency regulationsgovernment bureaucracypolitical stabilitybuying habitseconomic situationIncome distributionReading New words Integration,intirein Differentiate,difrenieit Exorbitant igz:bitnt Chassis si(plural chassis siz)Cereal siril Conform knf:m Spectrum spektrm
11、 Compromise kmprmaiz Advent dvnt Accelerate kselreit Laboratory lbrtri Meld meld Module mdju:l Markedly ma:kidli Gauge eid Simultaneously saimlteinisli Sequentially sikwenli Premium pri:mim Chronometer krnmit Lifebuoy laifbi Antibacterial,ntibktirilReading New words Subsidise sbsidaiz gourmetumei Vi
12、agra vair;vi:r Ergonomic,:unmik Whisk hwisk Forward-looking Vex veks Eliminate ilimineit Mount maunt Gloriously gl:risli Prospect prspekt Daunting d:nti Bounty baunti Flexibly fleksbli Tackle tklReading New expressions Single out Be content to/with Reward with Dead set Take off Gourmet umei meals Er
13、gonomic,:unmik chairs Garden allotments ltmnt Lay on Whisk sb.To do sth.Take-over bid Sever from Stay-put Issue with Complete each sentences with the correct form of the word in bold.Sometimes you will need to use a negative form using a prefix(un-,dis-,de-).1.Satisfya)Women are more _ with their jo
14、bs than men in many countries.b)Low pay and poor working conditions create _ workers.c)Small European countries are at the top of job _ league tables.2.Motivatea)What are the strongest _ factors in peoples lives?b)Workers become _ if they work long hours for low pay.c)What was your _ for becoming a
15、salesperson?3.Fulfila)Becoming Department Head was the _ of a lifelong ambition.b)He _ his role as manager very effectively.c)I feel _ in my job because I am not given enough responsibility.4.Inspirea)Jack Welch was an _ business leader who motivated employees.b)He has been an _ to the new members o
16、f staff.c)After an _ launch,the new model quickly failed.5.Frustratea)You could see the _ building up in the workforce.b)I find talking to him _ because he never listens to anything I say.c)I felt so _ with their attitude that I decided to resign.satisfieddissatisfiedmotivatingsatisfactiondemotivate
17、dmotivationfulfilmentfulfils/fulfilledfulfilledinspiringinspirationuninspiringfrustrationfrustratingfrustrated Match these halves of sentences from newspaper extracts.1.Internet businesses2.We can reduce risk3.Trying to minimise risk4.It is impossible to 5.It is difficult to foresee the risks6.Actua
18、riesktjuriz精算师,保险计算员 calculate risk7.Its important to consider the a)risks involved when sending staff to work in dangerous locations.b)in order to advise insurance companies.c)involved in setting up a new business.d)eliminate all risk when entering a new market.e)face increasing risks of running ou
19、t of money.f)by spreading our lending to more businesses.g)is an important part of business strategy.Pre-reading:New words Generate denreit Increasinglyinkri:sili Volatilevltail Consultancyknsltnsi Precipitateprisipitit,-teit Internal fraudfr:d Corruptionkrpn Exacerbateekssbeit,iz-Revealrivi:l Unpre
20、cedented,npresidntid Apprehension,prihenn Plethorapler International sanctionss,knz Devaluation,di:vljuein Extortionikst:n Pollpul Consumer activismktivizm Foremostf:must Respondentrispndnt Sophisticatedsfistikeitid Staticsttik Incidence insidnsNew words and expressions Extranetekstrnet Flexible fle
21、ksibl Ski gear i Liquidation,likwidein Auction:kn Brokerage brukrid Bidbid Traverse trvs,-v:s,trv:s,tr-Refer to Retirement benefits Expense reports Requisition,rekwizin Diskette disket Display racksrk Enlistinlist Freelancefri:l:ns Marketer m:kit Await weit Invoiceinvis Demographic,demrfikdataCase S
22、tudy New Words Megastore mest:售货种类繁多而方式如同超级市场的商店 Expenditure ikspendit 支出，花费；经费，消费额 Exploiteksplit,iks-开发，开拓；利用 Forthcomingf:kmi即将到来的 Outsource atss外包外包 Segment semnt,sement,sement 某一市某一市场特定的产品场特定的产品1)The internetwould not havetaken off so fast if peoplearenta bit technically minded.hadntwouldntwere
23、nt2)If everyoneowneda computer,the volume of e-commercewouldincrease rapidly.owncouldwould ownmightneed3)If I had beenyou,I wouldcontact an Internet consultancy.werewillwould beshould4)I wish all e-commerce companieshave toprove their value and reliability,somehow!had towill have to5)If the economic
24、 climateisright,our e-commerce industrieswillflourish.wasmaywere6)Suppose we allwill abandonold ways of doing business,what do you thinkwould happen?abandonwillReadingNew wordsReadingNew words resolu;onresolu;on,rezrezlu:lu:n n infiltrate infiltrateinfiltreitinfiltreit nook nooknuknuk cranny crannyk
25、rkr鎛鎛i i synergy synergysinsind di i culprit culpritk klpritlprit retribu;onretribu;on,retribju:retribju:n n confine confinek knfainnfain albeit albeit:lbi:it :lbi:it demoralisedemoralise dimdimr rlalzlalz disastrous disastrousdiz:strdiz:strs s explicit explicitiksplisitiksplisit compensate compensa
26、tek kmpenseitmpenseit catalystk catalystk鎡鎡listlist ReadingNew wordsReadingNew words delightdilait delightdilait使使高兴高兴 baolebatl baolebatl 同同 作对；战斗作对；战斗 sHmulatesHmjuleit sHmulatesHmjuleit 激发激发 woew woewuu悲痛，悔恨，问题悲痛，悔恨，问题 avert avertvv:t:t避免，防止避免，防止 induceindju:s,indu:s induceindju:s,indu:s诱导，引起诱导，引
27、起 rapportrap rapportrap:t:t和谐和谐 reassure,ri:reassure,ri:u u 令人安心令人安心;放心放心 faultyf faultyf:lH:lH有故障的；有错误的有故障的；有错误的 vouchervaut vouchervaut 代金券代金券 empathyemp empathyempii同感，共鸣同感，共鸣 outrageautreid outrageautreid 愤怒，愤慨愤怒，愤慨 unclaimed unclaimednkleimdnkleimd无人认领的无人认领的 vitalvait vitalvaitll必不可少的，极其重要的必不可少
28、的，极其重要的 answerable:ns answerable:nsr rblbl对某人负责；对某事承担责任对某人负责；对某事承担责任 Unit 8 vocabulary CUncommunicative Indecisive 绝不犹豫地 Inefficient 效率低下的Unenthusiastic 不热情的 Inflexible 不屈不挠的Unfocussed Unimaginative 缺乏想象力的Disloyal 不忠的 disorganised 杂乱无章的Unpopular impractical Unsociable 不善交际的 unstable 不稳定的Intolerant 不可思议的谢谢观看！2020
