1、人教课标人教课标 高三高三 选修选修 9Unit 5There are many advertisements around us.Some are honest,while some are dishonest.Appreciate the following advertisements,tell which one you believe and which you dont.Renew your skin in seven days!1.The law.2.Advertising organizations.3.Complaints organization.4.The consume
2、r.Read the passage quickly and find out the ways to keep advertisers honest.a.can make the company stop using the b.offending advertisement if a complaint about an ad is correct.b.is also responsible for checking the product before buying.c.can prevent advertisers doing the wrong thing.d.make rules
3、that are called a code of ethics for everyone in the organization to follow.Match the two columns.1.The law2.Advertising organizations3.Complaints organizations4.The consumera4 b4c 1 d 2Would you complain about any of the advertisements in this passage?The two ads on page 49 have some misleading inf
4、ormation.They exaggerate the usefulness of the products.The tea ad tries to persuade people to buy it,because it claims to reduce weight.The shoe ad implies that if people dont wear their product,they will be a loser.1.Advertisers go to a lot of trouble and expense to make adverts and so they want t
5、o make sure they achieve their purpose.and so 连接并列句连接并列句e.g.Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it.感恩节只是美国人的节日感恩节只是美国人的节日,英国人或英国人或者澳大利亚人都不过这个节日。者澳大利亚人都不过这个节日。She is tired of her busy city life and so she plans to spend her winter ho
6、lidays in a small village with her husband.对繁忙的城市生活感到厌倦对繁忙的城市生活感到厌倦,她决定和她决定和丈夫一起到一个小乡村过寒假。丈夫一起到一个小乡村过寒假。make sure“确保确保;确定确定;证实证实”,一般后一般后面接从句。面接从句。e.g.He looked back to make sure no one was following.他回头看了看他回头看了看,以证实没有人跟踪。以证实没有人跟踪。I did it to make sure you noticed.我这么做是为了确保你注意到了。我这么做是为了确保你注意到了。Ask fo
7、r receipt and make sure you get it.要一张收据要一张收据,而且一定要确保你拿而且一定要确保你拿到收据。到收据。2.One way to control advertising is to make laws that prevent advertisers doing the wrong thing.控制广告的方法之一就是制订法律以控制广告的方法之一就是制订法律以约束广告商们的不法行为。约束广告商们的不法行为。one way to is to（做某事的）方法之一就是（做某事的）方法之一就是e.g.One way to help them is to help
8、them learn to help themselves.帮助他们的方式之一就是帮他们学帮助他们的方式之一就是帮他们学会自助。会自助。3.In some countries advertising alcoholic drinks or tobacco is banned altogether.在一些国家，为酒精饮品和香烟做广在一些国家，为酒精饮品和香烟做广告是完全禁止的。告是完全禁止的。ban v.（尤指法律上）禁止（尤指法律上）禁止 n.禁令，禁止禁令，禁止e.g.There is a ban on smoking in this theatre.这戏院内不准吸烟。这戏院内不准吸烟。4.
9、Most advertisers are decent and honest,and they are as interested as everyone else in making sure ads are ethical.decent 指人是指人是“诚实的诚实的;正派的正派的;值得尊值得尊敬的敬的;举止端庄的举止端庄的”,口语还表示口语还表示“和蔼和蔼可亲的可亲的;乐于助人的乐于助人的”。e.g.They are all decent,hard-working citizens.他们都是诚实勤劳的市民。他们都是诚实勤劳的市民。He is always dressed in decent
10、clothes.他总是穿着体面的衣服。他总是穿着体面的衣服。decent 指行为是指行为是“合宜的合宜的;得体的得体的;合乎合乎道德规范的道德规范的”。e.g.It is a decent film,without crime or violence.那是一部合乎规范的电影那是一部合乎规范的电影,没有犯罪和暴力镜头。没有犯罪和暴力镜头。5.Even though there are laws and advertisers code of conduct,some bad ads do get made.do 经常用于肯定句和祈使句中经常用于肯定句和祈使句中,表示表示强调。强调。e.g.Please!Do be quiet a moment.请务必安静一下。请务必安静一下。He did tell me that but he is denying it now.他的确跟我这样说的他的确跟我这样说的,但现在又否认但现在又否认了。了。
