1、Where can you find advertisements?in the newspaper,in the magazine,on the internet,on TV,on the bus or the train,on the wall,on the door.almost everywhereAdvertisements often exist in the forms of videos and pictures.Lesson 4 Advertisements Objectives a.To get specific information of the four advert
2、isements.b.To learn to tell opinions from facts in advertisements.c.To learn the usage of adjectives and skills to promote a product.MP3e-dictionaryDescribe these productscheap clean convenienteasy good reliablepretty useful practicalexpensive noisydangerous useless dirty Positive adj.Negative adj.E
3、xample:I think the electric toothbrush is not very practical.Its a little expensive Scanning Please read the advertisements as quickly as possible.Then find out the price of the products.(1)(2)(3)(4)name of the productprice of the productmini cameraspecial earringsfeline floor cleaners199.9980.4519.
4、505.99remote headphones To get further information about the advertisements,lets read the four advertisements one by one and complete the reading comprehension exercises.Second reading 1.What can we learn from the first ad?AYou can only use the headphones in your house.BThe remote headphones enable
5、you to move around while enjoying your favourite programmes.CThe headphones cant pick up the signals of the radio or TV.DThe price of the headphones is low because of the poor quality.B 2.What is NOT the advantage of the Mini Camera?ASmall.BStrong.CConvenient.DInteresting.D 3.What makes the Special
6、Jewellery special?AThey are made of gold.BThey are attractive.CThey can keep people from noise.DThey have attracted many customers.C 4.What is a must if you want to use the Feline Floor Cleaners?AYou must have a cat.BYou must have a flat.CYou must have free time.DYou must feel tired.AThird readingTh
7、ird readingRead the text again.List Read the text again.List the the advantagesadvantages of each of each product according to the product according to the advertisements.advertisements.Remote Headphones:(1)have no _ ;(2)you can go up to _ metres away from your_ or TV;(3)go through glass,_and_;(4)_s
8、ound;(5)_value.60doorswallsexcellenttop qualitywiresradioMini Camera:(1)no _ than a credit card;(2)convenient and_;(3)easy to _;(4)has an automatic _ and _;(5)made from an attractive and _ material;(6)not _.biggerreliableusefocus flashexpensivestrongEarplug Earrings:(1)gold and _;(2)useful in many_;
9、(3)a _ at 19.50attractivenoisy situationsbargainFeline Floor Cleaners:(1)made from _ material;(2)practical and easy to_;(3)_washgood qualitycheap Reading strategies:Reading strategies:Opinions and Facts To find opinions,look for adjectives (e.g.amazing/attractive).Facts give information which is,in
10、theory,true.(e.g.has an automatic focus)Now read the ad again and find two“opinions”and two“facts”in each advertisement.ProductFactsOpinionsremote Headphonesfantastic,fantastic,exciting,exciting,new,new,excellent,excellent,1.have no wires 1.have no wires 2.signals go through 2.signals go through gla
11、ss or doors and glass or doors and walls walls Mini Cameraamazing,new,amazing,new,advancedadvancedconvenient,convenient,reliable,reliable,attractive,attractive,strongstrong1.no bigger than a 1.no bigger than a credit cardcredit card2.has an automatic 2.has an automatic focus and flashfocus and flash
12、ProductFactsOpinionsFeline Floor Cleanersperfect,practical,easy,cheap1.made from good quality plete set for only 5.99Special Earringsattractive,useful,1.gold earrings2.used in many noisy situationsGroup work Suppose you are a salesman/salesgirl,do you know how to promote your product?Please work in
13、groups.Choose one object that you are most familiar with and prepare to promote it.Then choose some students to promote your product to the whole class.Necessary information Name of your product The usage of your product The advantages of your product The price of your product Try to use attractive words to make your product more attractive.Homework Write an advertisement for a product.
