1、Lesson one:Lesson one:Reviewing InterculturalReviewing Intercultural Business Communication Business CommunicationWarm-up Cases1Contents：Self-study Introduction2Culture-Based Functional Language3Practice4Supplementary Reading5Warm-up Cases Case 1 Different Views on“Saving the Thing”观念和行为的差异：中国员工崇尚观念
2、和行为的差异：中国员工崇尚节省，节省，因而将有严重缺因而将有严重缺陷的陷的PCBA 重新修复后，又重新投入使用。重新修复后，又重新投入使用。外外企业高管注重的是产品质量，企业高管注重的是产品质量，因而将有严重缺陷的因而将有严重缺陷的PCBA扔掉了。扔掉了。Case 2 Twelve Cups of Tea 中国传统的待客之道强调热情，具体可以体现为在喝茶中国传统的待客之道强调热情，具体可以体现为在喝茶时不断为客人续杯，在宴请时不断为客人夹菜、劝菜等，即时不断为客人续杯，在宴请时不断为客人夹菜、劝菜等，即使客人说使客人说“够了够了”，我们也只当那是客套话，而非本意。，我们也只当那是客套话，而非本
3、意。外国人待客外国人待客会给予别人自由选择的空间会给予别人自由选择的空间，经常使用的是经常使用的是“help yourself”，这样就可以让客人有自行选择的权利和，这样就可以让客人有自行选择的权利和较大的自由度。较大的自由度。Self-study Introduction Brief Review on Intercultural Business Communication 东西方文化差异及其在国际商务交际中的体现东西方文化差异及其在国际商务交际中的体现：第一、跨文化商务交际中东西方思维方式的差异第一、跨文化商务交际中东西方思维方式的差异。在语在语言言运用运用上，上，“汉语多用汉语多用人称
4、人称主语，句式多倾向于主语，句式多倾向于主动主动句式句式”。英语。英语“倾向于多用倾向于多用非人称非人称主语，句式多倾向于主语，句式多倾向于被动被动，主动主动句式并重句式并重”。第二、跨文化商务交际中东西方价值观念的差异第二、跨文化商务交际中东西方价值观念的差异。西西方人认为每个人都有自己的个性，这应该受到重视，而中方人认为每个人都有自己的个性，这应该受到重视，而中国人更看重集体的利益。所以，中国人对称赞所作的反应国人更看重集体的利益。所以，中国人对称赞所作的反应通常是不突出自己，中国人视谦虚为传统美德，卑己尊人；通常是不突出自己，中国人视谦虚为传统美德，卑己尊人；而西方人往往接受别人对自己的
5、称赞，把它当作对自己成而西方人往往接受别人对自己的称赞，把它当作对自己成就的一种承认。就的一种承认。Culture-Based Functional Language 1Common expressionsIntercultural business communicationCultural differencesCultural valuesIndividualismCollectivismPower distance Uncertainty avoidanceMasculinityFemininity 2Model dialogues （1）Same Language,Different
6、 Behavior In the USA：People feel friendlier toward each other when they use first names.In the UK：When you meet someone in a higher rank you should have used his last name.In the USA：People touch other people on the shoulder when complimenting them.In the UK：People keep distance.（2）Asian Style of Co
7、mmunication VS.American Mr.Philip and Mr.Wang are talking about the report.Mr.Philip:When can you finish the report?(Mr.Philip thinks:I need it for the meeting.)(Mr.Wang thinks:Why did he ask me about this?)Mr.Wang:I am not sure.When do you need it?Mr.Philip:Wheres the report?You have it ready,dont
8、you?(Mr.Philip thinks:He should keep his deadline.Otherwise,I cant trust him in the future.)(Mr.Wang thinks:Didnt he see how hard I have been working?What he required is not practical at all.What kind of boss is he?)（3）Praise The American manager praises one Japanese employee in front of his groups.
9、American:Mr.Suginmono,I have noticed that you are doing an excellent job on the assembly line.I hope that the other workers notice how it should be done.Japanese:(He is uneasy.)Praise is not necessary.I am only doing my job.(He hopes that the other Japanese workers do not hear.)American:You are the
10、best,most excellent and dedicated worker we have ever had at the Jones Corporation.Japanese:(He blushes and nods his head several times,and keeps working)（4）Friendship Abercrombie:Among my Chinese students,I often hear expressions of surprise at the frequency with which English friends apologize to
11、one another over relatively trivial things such as asking for help in some small matter or telephoning late at night.They are also surprised that we tend to use polite forms such as“Could you”and“Would you mind”when making requests of even close friends.Interviewer:And this is not the case among Chi
12、nese?Abercrombie:Well,you see,in China requests are generally directed to friends using more direct forms.This can lead to problems when they are making friends in England.Practice 1Task Now you have been a sophomore,you may have certain experiences in intercultural communication.You are required to
13、 talk about your intercultural communication experience with the title“My First Intercultural Communication Experience”.2Key Points to Practice A.The form of this topic could be sole presentation,dialogue or role play.B.Cultural differences should be presented in your performance.Supplementary Reading The Basics of Cultural Values 1Individualism vs.Collectivism个体主义与集体主义个体主义与集体主义 2Power distance权力距离权力距离 3 Uncertainty avoidance不确定性规避不确定性规避 4 Masculinity vs.Femininity男权主义与女权主义男权主义与女权主义
