1、Cross-border E-commerce Development in China跨境电商实用英语 Chapter 3Unit 1 Overview of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about the characteristics of Cross-border E-commerce in China1Know the trends of Cross-border E-commerce in China2Know the main problems in the development of Cross
2、-border E-commerce in China3Learn words and expressions concerning talking about above issues in the current situation and development trend of Cross-border E-commerce in China4Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the
3、following people say or do and express your own opinions with your group members.Try to relate to your personal experience.A.Jiang Yong,Lightintheboxs vice president said,“Our businesses cover scores of countries and we hired some local people in after-sales service.We also established local warehou
4、ses.For example,U.S.and European customers can have their purchased goods directly returned to local warehouses instead of to China.”PART 1Warming-upB.In 2014,fashion retailers Top Shop and Miss Selfridge announced partnership with S in hope of approaching Chinese customers.So far,over 20 British br
5、ands have established flagship stores in Chinas major business-to-customer platforms.PART TWOPassage ReadingPART 2Passage Reading At present,there are mainly three characteristics of the Cross-border E-commerce development in China:the scale of Cross-border E-commerce continues to expand,and the pro
6、portion to import and export trade continues to rise;Cross-border E-commerce mainly relies on export business;Cross-border E-commerce is B2B-dominanted,and B2C is gradually emerging and developing well.Cross-border E-commerce Development in ChinaThe scale of Cross-border E-commerce continues to expa
7、nd,and the proportion to import and export trade continues to rise As the current world trade tends to tighten,more and more enterprises and businesses are beginning to reduce circulation and its cost,shorten the distance between foreign consumers to open up international markets,and improve economi
8、c benefits.Cross-border E-commerce exactly provides a favorable channel to that.In 2017,Chinas total import and export transaction volume was 7.6 trillion,and Cross-border E-commerce accounted for 20%of import and export transaction volume.There are more than 5,000 enterprises on Cross-border E-comm
9、erce platform,and over 200,000 enterprises engage in cross-border e-business through various platforms.According to the estimates of Ministry of Commerce,the overall transaction volume of Cross-border E-commerce is expected to reach 9.0 trillion in 2018,accounting for 23%of import and export trade.T
10、he insiders expect that the average annual growth rate of Chinas Cross-border E-commerce will stabilize at 20%or more in the next four years.1PART 2Passage ReadingIn terms of import and export structure,the development of Cross-border E-commerce export business is rapid,and the proportion of import
11、business rises steadily In 2016,Chinas Cross-border E-commerce accounted for 26%of total imports and exports,among which Cross-border E-commerce exports accounted for 38%of total exports,and Cross-border E-commerce imports for 10%of total imports.In 2017,the total import and export volume of Cross-b
12、order E-commerce increased by over 80%.It can be seen that the development of Cross-border E-commerce exports in China has more advantages than that of imports.The strategy of“the Belt and Road”will play a more significant role in promoting Chinas import and export trade in the future.Exporters are
13、expected to export products to the Belt and Road cities and regions more conveniently,and the trade map will gradually expand.With the opening and expansion of online shopping market,as well as the gradual forming and maturing of consumer online shopping habits,the import of Cross-border E-commerce
14、will have a large room to develop in the future.The proportion of Cross-border E-commerce imports is expected to gradually increase in the next few years.PART 2Passage Reading2In terms of business model,Cross-border E-commerce is B2B-dominanted,and B2C gradually develops Taking the operating model a
15、s the criterion,Cross-border E-commerce can be divided into general trade(cross-border B2B)and cross-border online retail(cross-border B2C and C2C).The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly
16、 diverse,thus the B2C transaction share is predicted to further increase in the future.However,due to the large volume of B2B transactions and stable orders,cross-border B2B transactions accounted for 92.4%,occupying the dominant position among Chinas Cross-border E-commerce models in 2014;In 2015,C
17、ross-border E-commerceB2B transactions accounted for 88.5%in China;In 2016,Cross-border E-commerce B2B transactions occupied 86.5%in China.There is a small decline in B2B,but B2B business transactions are still in the absolute advantage status in Chinas import and export Cross-border E-commerce.In t
18、he foreseeable future,B2B is still the most important model for Chinese companies to explore overseas markets.PART 2Passage Reading3New Wordsscaleskel n.1New Wordthe ratio between the size of something and a representation of it 规模e.g.)Were enlarging the production scale to produce more and better c
19、omputers.我们在扩充生产规模以便生产出更多更好的计算机。)We shold consider the problem on a global scale.我们应该从全球视角考虑这个问题。返回proportionprp:n n.01New Word2the quotient obtained when the magnitude of a part is divided by the magnitude of the whole 比例e.g.)The proportion of imports to exports is worrying the government.进口与出口的比例令
20、政府担忧。)The proportion of women in the profession had risen to 17.3%.从事该职业的女性比例已升高到17.3%。返回circulations:kjlen n.New Word3the spread or transmission of something(as news or money)to a wider group or area 流通，循环e.g.)The supply of money in circulation was drastically reduced overnight.流通领域的货币供应量一夜骤减。)The
21、circulation of the magazine has been bumping along for some time at around 30,000.一段时间以来,杂志的销量一直在三万份上下摇摆。返回insider nsad(r)n.New Word4an officer of a corporation or others who have access to private information about the corporations operations 局内人，知情人e.g.)The insider trading undermined investors con
22、fidence in the stock market.这起内线交易动摇了投资人对股市的信心。)Those people are all in trouble because its illegal to trade on insider information.所有人都惹上了麻烦,因为内幕交易是非法行为。返回estimate estmt n.5New Worda judgment of the qualities of something or somebody 评估，估价e.g.)A conservative estimate of the bill,so far,is about 22,
23、000.到目前为止，这笔账单保守估计为大约2.2万英镑。)Its very difficult to give a reliable estimate.要给出可靠的估计非常困难。返回stabilize steblaz v.01New Word6make stable and keep from fluctuating or put into an equilibrium（使）稳定，（使）稳固e.g.)Officials hope the move will stabilize exchange rates.官员们希望此举能使汇率稳定下来。)We must take urgent measure
24、s to stabilize and repair the financial system.我们必须采取紧急措施稳定和修复金融体系。返回Dominated dmnetd adj.New Word7controlled or ruled by superior authority or power 主导的，受控的e.g.)These two questions dominated the discussion.这两个问题在讨论中占了首要地位。)European business dominated world trade and finance?欧洲企业主导着世界贸易和金融。criterion
25、 kratrin n.New Word8a basis for comparison;a reference point against which other things can be evaluated 标准，准则e.g.)Practice is the sole criterion for testing truth.实践是检验真理的唯一标准。)The main criterion is value for money.主要的标准是钱要用得划算。返回diverse dav:s adj.9New Wordmany and different 不同的，多种多样的e.g.)India has
26、 always been one of the most religiously diverse countries.印度一直都是宗教信仰最多元的国家之一。)Davies has managed to pursue his diverse interests in parallel with his fast-moving career.戴维斯在事业突飞猛进的同时并未放弃自己广泛的兴趣爱好。返回share e(r)n.01New Word10assets belonging to or due to or contributed by an individual person or group
27、 股；（参与、得到等的）份；（分享到的或贡献出的）一份；市场占有率e.g.)The company has steadily been losing market share to Boeing and Airbus.该公司的市场份额持续不断地被波音公司和空中客车公司抢走。)Share prices continued to tumble today on the Tokyo stock market.东京股市的股价今天继续暴跌。返回occupy kjupa adj.New Word11 be present in;be inside of 占据e.g.)We occupy a quality
28、 position in the market place.我们在市场上居于高端地位。)Men still occupy more positions of power than women.担任要职的男性仍然比女性多。返回foreseeable f:si:bl adj.New Word12capable of being anticipated 可预见到的e.g.)Foreseeable costs were well within the budget.可预测的花费都记入预算内了。)Online marketing revenue is expected to continue for t
29、he foreseeable future.网络营销收入预计会在可预见的未来持续增长。返回Phrases&Expressionsrely on 依赖，依靠，信赖01P&Ee.g.)Most poultry farmers have to rely on commercially manufactured feeds.多数饲养家禽的农场主不得不依赖商业化生产的饲料。)Dont always rely on others to understand and sympathize.不要老是指望别人的理解和同情。Phrases&Expressions01P&E02open up 打开e.g.)Thes
30、e programs will open up markets for farmers.这些计划将为农民打开市场。)They decided to open up a business in the town.他们决定在城里开展业务。Phrases&ExpressionsP&E03due to 因为，由于e.g.)The boss gave him the push due to his careless work.由于他工作不细心,老板解雇了他。)Due to low investment,industrial output has remained stagnant.由于投资少,工业生产一
31、直停滞不前。Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questions.1 What kind of channel does Cross-border E-commerce provide in order to open up international market?2Why will the strategy of B&R so important in promoting Chinas import and export trade?3What can we k
32、now about Cross-border E-commerce B2B in China from the last paragraph?Task 2 1.Their way of life is rich,_ and rooted.2.Their most important _ for buying a car is fuel efficiency.3.This new job could _ whole new vistas for her.4.The lowest estimate would put the worth of the jewel at$200.5.We must
33、constantly adjust the amount of money in _.6.The teams success was largely _ her efforts.7.In the _ future,our mining activities would possibly be focused out of China.8.The _ of women in the profession had risen to 17.3%.Complete the following sentences with the words or phrases in the box.Change t
34、he form if necessary.diversecriterionopen upcirculationdue toForeseeableproportionTask 3 1.这种心态容易引发一场大规模消费高潮。(scale)_2.他们声称占有全球40%的市场。(share)_3.该公司允诺就其扩展计划广泛征求意见。(expansion)_4.你们有没有特别的计划帮助他们打开新的市场?(open up)_5.床似乎占去了大半个屋子。(occupy)_6.这样的工作我们可以放心地让孩子们去做。(rely on)_Translate the following sentences into
35、English,using the expressions in brackets.This mentalist yearn easily trigger a large-scale consumption campaign.They claim to have a 40%worldwide market share.The company has promised wide consultation on its expansion plans.Do you have any particular plan to help them open up new markets?The bed s
36、eemed to occupy most of the room.We can rely on our children to do such work.PART THEREMini-Project Its important to deliver the product to the customers hand quickly,however the timeliness of Cross-border E-commerce logistics is still a big problem at present.Discuss with your partner about some main logistics problems in the development of the Cross-border E-commerce and try to make your suggestions.PART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 1 Overview of Cross-border E-commerce
