1、LESSON 3THE ADVERTISING GAME语语言言点点学学习习预习检测（练透P103课前自主预习 二、词型变换）II.词形变化填空1.Anyone who_in the contest is welcome and all the_ will get rewards.（participate)2.Everyone has the_ to enter the new museum.What s more,it is _of charge.(free)3.We cant always _work with pleasure,and the_ is hard to get.(combi
2、ne)4.The style of the clothes_you well;in addition,the color is_for you.(suit)5.Every year,many tourists are _here and the most popular_ in the reserve is Tianchi,or the Lake of Heaven.(attract)1.participates;participants 2.freedom;free bine;combination 4.suits;suitable 5.attracted:attraction 重重难难点点
3、词词精精讲讲consist搭配义搭配义combineattract搭配义搭配义boost熟词生义熟词生义suitable一词多义一词多义linkanticipate一词多义一词多义英语释义英语释义精准的汉语释义精准的汉语释义搭配义搭配义participate正式用语正式用语used to语法讲解语法讲解it用法用法正式用语与正式用语与非正式用语非正式用语2021年新高考年新高考I卷卷 adj 适合的；适宜的适合的；适宜的(反反 unsuitable)：I dont have anything suitable _ wear for the party.This programme is not
4、 suitable _ children.n C（一套）衣服：（一套）衣服：a business/swimming suit vt（服装、颜色等）适合；对（某人）方便；中（服装、颜色等）适合；对（某人）方便；中的意：的意：I found an evening dress that suited me _（perfect）suit.to 使使适合：适合：A good teacher suits his lesson _ the age of his pupils.suitable构词：构词：suit(v 适合适合)+-able(形容词后缀形容词后缀)【温故温故】suit (必修一U3&选必一U3
5、)perfectlytotofor vt 吸引；引起吸引；引起（的兴趣）：的兴趣）：Dickens style of writing attracted audiences from all walks of life.2018 浙江The Science Fair attracted much interest from students.译林新必修 4改attract.to:What attracted me most to the job was the chance to travel.attract构词：构词：at-(to)+tract-(to draw 拉拉)拉过来拉过来 吸引吸引
6、名词名词attention常见搭配有：常见搭配有：attract/grab/take/get/catch/hold sbs attentiondivert/distract/draw attention from sth.draw/call attention to sth.focus attention on sth.attraction n U 吸引；吸引力：吸引；吸引力：When we met at the restaurant I felt an immediate attraction for him.C 有吸引力的事物有吸引力的事物/人：人：Hampton Court Palace
7、 is open to the public as a major tourist attraction.2015 全国改attractive adj 有吸引力的；有魅力的：有吸引力的；有魅力的：This is one of the most attractive places Ive been to.【词汇拓展词汇拓展】抽象名词抽象名词具体化具体化【温故温故】必修一必修一U1Up to 70%of your total body weight _（由构成）water.is made up of/consists ofconsist vi不用于进行时和被动语态不用于进行时和被动语态consis
8、t in正式用语在于；存在于正式用语在于；存在于：Happiness consists in contentment.Success consists in the ability to continue efforts through failures.consist of 由由构成；由构成；由组成组成：How many countries does the UK consist of?consistent adj（人、言行、文章等）前后一致的；始终如一的；连续的（人、言行、文章等）前后一致的；始终如一的；连续的:be consistent with sth 与某物相一致；与某物相吻合与某物
9、相一致；与某物相吻合consistently adv 始终如一地；一贯地始终如一地；一贯地Remember,even world champion athletes practice their skills on a consistent basisadj（人、言行、文章等）前后一致的；始终如一的；连续的（人、言行、文章等）前后一致的；始终如一的；连续的:Make sure that the tenses are consistent.Remember,even world champion athletes practice their skills on a consistent bas
10、is.2020 山东be consistent with sth 与某物相一致；与某物相吻合与某物相一致；与某物相吻合：What we say should be consistent with what we do.【词汇拓展词汇拓展】consistently adv 始终如一地；一贯地始终如一地；一贯地consistent【温故温故】选必二选必二 U5构词构词：con-(together 一起一起)+sist(to stand 站站)+-ent 站在一起表站在一起表示同意的示同意的 一致的一致的自2013年初，adidas公司发布了Ultra Boost系列跑鞋，boost就成为了最火的球
11、鞋中底缓震科技。boost是一种发泡材料，柔软舒适且回弹迅速，让人在跑步时的每一次落地、蹬地都能感受到十足的弹性，就像被源源不断的能量推动推动着前进。而这一特点，恰恰与单词boost的本身含义密切相关。boost vt 使增长；使兴旺；促进：使增长；使兴旺；促进：Each“like”boosts my confidence.Researches have shown that smiling can lower blood pressure,reduce stress and boost happiness.2009 山东改山东改The new resort area has boosted
12、tourism.n C常用单数增长；帮助；激励：常用单数增长；帮助；激励：a great/tremendous/welcome boost基本义：使增长基本义：使增长【词汇拓展】【词汇拓展】combination n 结合结合（体体）；联合联合（体体）；混合；混合 vt 兼备；兼顾：兼备；兼顾：The hotel combines comfort and convenience.Like her mother Marie Curie,Irene combined family and career.vi&vt（使使）化合；化合；（使使）混合：混合：Steel is produced by co
13、mbining iron with bine既可以指物理属性发生变化的化合又可指物理属性未发生变化的混合。combine vi&vt（使使）结合；结合；（使使）组合：组合：Theory must be combined with bine语义网络图语义网络图combine合在一起合在一起（基本义）（基本义）（使使）化合；化合；（使使）混合混合（使使）结合；结合；（使使）组合组合（使）抽象的事（使）抽象的事物物“合在一起合在一起”（使）具体的物（使）具体的物质质“合在一起合在一起”兼备兼备把两件或以上的事把两件或以上的事“合在一起合在一起”把两个或多个特点把两个或多个特点“合在一起合在一起”兼顾
14、兼顾根据所给汉语，在空白处填入适当的短语。根据所给汉语，在空白处填入适当的短语。1.Scientists have established a possible _ _（癌症和日常饮食之间的联系）.2.The problems of the economy _ _（与一些社会问题密切相关）.connection/linklinkbetween cancer and dietare closely related to/connected with/linked to/with/relationship 环；节环；节 联系；关联联系；关联 (connection)：Is there a link
15、 between smoking and lung disease?（交通、沟通的）连接线；（互联网的）链接：（交通、沟通的）连接线；（互联网的）链接：a rail/road/telephone link vt 连接；联系连接；联系(connect)：He walked with her,linking arms.link.to/with 把把连接连接 /联系起来联系起来:A subway line will link the airport to the city centre.Yellow is linked with confidence,self-respect and friendl
16、iness.link n C link 语义网络语义网络图图连接人和人、物连接人和人、物和物的和物的“环；节环；节”链状物上连接在链状物上连接在一起的一起的“环；节环；节”连接交通、沟通连接交通、沟通的的“环；节环；节”连接互联网的连接互联网的“环；节环；节”环节环节环；节环；节link（基本义）（基本义）nv联系；关联联系；关联（交通、沟通（交通、沟通的）连接线的）连接线（互联网的）（互联网的）链接链接连接；联系连接；联系locate vt.to find the exact position of sth 找出找出的位置；位于的位置；位于be located in/near 位于位于.(附
17、近附近)eg We couldnt locate the source of the radio signal.The shop is located right in the center of town.【拓展拓展】location n.地点，位置地点，位置on location(idiom)外景拍摄外景拍摄6.As present-day advertisers often have large budgets,budget n.the money that is available to an organization or person,or a plan of how it wil
18、l be spent 预算预算 eg The budget for photography has been cut.on a budget 钱不多的，控制预算的钱不多的，控制预算的 eg Travellers on a budget might prefer to camp.under/over budget 低于低于/超出预算超出预算defence/education budget 国防国防/教育预算教育预算budget v.to carefully plan and control how much money you spend and what you will buy with i
19、t 编制编制预算预算;把把编入编入预算预算;按计划花钱按计划花钱eg Well have to budget more carefully.Weve budgeted for a new car next year.budget adj.(only before noun)特价的，经济的特价的，经济的budget flights 低价航班低价航班low-budget/big-budget(尤指电影尤指电影)低低/高预算的高预算的competitive adj.determined or trying very hard to be more successful than other peop
20、le or businesses 竞争性强的，有竞争力的竞争性强的，有竞争力的eg Competitive sports encourage children to work together as a team.【归纳归纳】compete v.竞争竞争 compete to do pete with/against petition n.竞争竞争competitor n.竞争者竞争者1.Classic advertisements used to give information about finding certain products.used to 表示过去的习惯性动作或状态，现在已
21、不存在，后跟表示过去的习惯性动作或状态，现在已不存在，后跟动词原形动词原形。如：。如：You dont come to see me like you used to.be(get)used to“习惯于习惯于”，to为介词为介词，后跟名词、代词或动词，后跟名词、代词或动词-ing形式。形式。如：如：The astronaut was used to the condition of weightlessness.I am used to travelling by air.use to“用用做做”，后跟动词原形后跟动词原形。其被动式为。其被动式为be used to do sth，相，相当于
22、当于be used for(doing)sth。如：。如：We use knives to cut things.The money he raised was used to set up a library for the town.1.My father _ be an engineer,but now he works as a teacher at a middle school.4.I _ get up late,but now I _ getting up early.used to am used to used to 2.It was likely to be the nam
23、e of a company,part of which might include the name of the place from which the product originated.be likely to be sth 很很可能是可能是which引导的非限制性定语从句，修引导的非限制性定语从句，修饰先行词饰先行词the name of a companywhich引导的限制性定语从句，这里引导的限制性定语从句，这里介词前置，介词前置，from which=whereoriginate from 源自于源自于句意：句意：这些信息很可能是公司名，其中一部分可能包这些信息很可能是公
24、司名，其中一部分可能包含产品的原产地。含产品的原产地。3.From the name you would know what the company sells,where they are located,and the name of the product.句子结构分析：句子结构分析：what,where,and the name of the product 三者都作三者都作know的宾语。的宾语。句意：句意：一看名字，你就知道这些公司销售的具体产品、一看名字，你就知道这些公司销售的具体产品、所在地点及产品名称。所在地点及产品名称。介词短语前置介词短语前置5.Its now norma
25、l to see advertisements that consist of pictures or words from experts to show people how good the product is.1)Its now normal to see advertisements中中it 作形式主语，作形式主语，to see 是真正的主语；是真正的主语；2)that consist of pictures the product is是定语从句，修饰是定语从句，修饰advertisements；3)在定语从句中，在定语从句中，to show people how作目的状语；作目
26、的状语；4)how good the product is是宾语从句。属于是宾语从句。属于show+双宾语双宾语结构结构7.To stand out in a world of competitive advertising,they must combine the highest standard of design with creative ways stand out:to be very noticeable引人注目引人注目;显眼显眼 eg He played the violin,and he stood out from all the other musicians.outs
27、tanding adj.杰出的，优秀的，出色的杰出的，优秀的，出色的an outstanding performance/writer/novel杰出的表现优秀的作家出色的小说杰出的表现优秀的作家出色的小说【联想联想】stand for代表：主张 stand up站起，站立 stand by袖手旁观；帮助，支持 stand up for支持，维护 stand aside站到一边；不参与 stand up to抵抗；经受得住【语境应用语境应用】用用compete的适当形式填空的适当形式填空。1.The young man has often _ against famous players,bu
28、t so far he has always been beaten.2.They find themselves in _ with people much more experienced than they are.3.Over 200 _ entered the race.4.Its getting very _ in the car peted competition competitorscompetitive 8.For example,there are public advertisements,which encourage citizens to participate
29、in improving their neighbourhood participate vi.(+in)to take part in an activity or event 参加，参加，参与参与 eg Everyone in the class is expected to participate actively in these discussions.Over half the population of this country participate in sport.【拓展拓展】participation n.参与，参加参与，参加【辨析辨析】participate,atten
30、d,join&take part in词条词条意思及用法意思及用法participate指以一个积极的角色在指以一个积极的角色在感情、观念或行为方面感情、观念或行为方面与他与他人共同参加某一活动人共同参加某一活动attend侧重参加或出席侧重参加或出席会议或学术活动会议或学术活动等，去听、去看，等，去听、去看，但自己并不一定起积极作用但自己并不一定起积极作用join指加入指加入党派、团体或参加一群人的活动党派、团体或参加一群人的活动、游戏等。、游戏等。join the army(club,Party);join sb.;join sb.in(doing)sth.表示参加某一活动时常用表示参加某
31、一活动时常用join in sth.take part in指参加某一活动并在其中发挥作用指参加某一活动并在其中发挥作用【语境应用语境应用】单项选择。单项选择。1.I _ the Football Club but I did not _ in any game.A.joined in;attend B.joined;attend C.joined in;take part D.joined;participate2.Those who _ the meeting were the teachers of English.A.attended B.participated C.joined D
32、.took part inDAit it用法：用法：1、it做代词做代词2、it 作形式主语：作形式主语：1）It+be+adj.for(of)sb to do sth“某人做某事某人做某事【Tip】介词of 与 for 的区别是：of 用于指某人的性格、属性、特征等，介词 for表示对象，意为“对来说”2)It is V-ed+that It is said(reported,learned)+that It is suggested(ordered,demanded,insisted,commanded)+that 3)It is a pity(a shame)that4)It is ne
33、cessary(important,essential,natural,strange)that5)It takes sb.+时间段时间段+to do sth.某人做某事花了某人做某事花了时间时间6)It is up to sb to do sth.该由某人做某事该由某人做某事7）it look(seem,appear,happen,)that as if似乎似乎 it occurs to (hits,strikes)somebody that 某人突然想起某人突然想起it用作形式宾语用作形式宾语 sb think/find/consider/make+it+adj./n.+to do/doi
34、ng that为了记忆方便我们可称该句型为“6123结构”。6 指主句中常用的动词；think,believe,make,find,consider,feel 1 指的是形式宾语 it；2 指的是宾补的两种形式：形容词或名词；3 指的是真正宾语的三种形式：不定式短语、动名词短语不定式短语、动名词短语或或 that引导的宾语从句引导的宾语从句。It 用于强调句型中用于强调句型中1)It+be+被强调部分被强调部分+that/who(a person)从句从句2)It is not until+被强调的部分被强调的部分+that相关短语：When it comes to 当谈到的时候 Believ
35、e it or not 信不信由你 Take it easy 别紧张 It is typical of somebody to do sth 做某事时某人的一贯风格。It remains to be seen that 拭目以待 It is your turn.轮到你了。限时考试（练透P96 Activity 2 课文语法填空）Classic advertisements used to give information about 1._（find)certain products.However,this kind of advertising might not be2._（suit)f
36、or a marketplace where products and services are in direct competition.At present,large budgets are applied for advertisement designing.In order to stand3._,many new concepts like freedom and many new 4._(approach)like using humour appear in modern advertisements.By doing this,they hope to make peop
37、le 5._（forget)that someone is trying to sell them something!6._，not all advertising is about selling products and services for a profit.Some contemporary advertisements mainly aim7._（make)contributions to society.Some public advertisements encourage citizens to participate 8._improving their neigh-b
38、ourhood,protecting the environment,and9._（help)other people.They havehelped to make our society a 10._（good)place for everyone.1.finding 2.suitable 3.out 4.approach 5.forget6.However 7.to make 8.in 9.helping 10.better完成L3 P106-108课后能力提升。本单元词汇梳理本单元词汇梳理1.advertisement advertise(v 做广告)+-ment(名词后缀)缩写形式(
39、截短词)为ad，是非正式用语词族：advertise,advertising,advertisement,advertiser 2.freedomfree(adj 自由的)+-dom(表示状况或状态)词块：have freedom to do sth3.fundamentalfunda(bottom 底部)+-ment(名词后缀)+-al(形容词后缀)在底部的 基础的词块：be fundamental to sth4.agency词块：a travel agency,an advertising agency,Xinhua News Agency；拓展：mercialcommerce(n 商业
40、)+-al(形容词后缀)词族：commerce,commercial,commercialise,commercialisation 6.technologicaltechnology(n 科技)+-ical(形容词后缀)7.originateorigin(n 起源)+-ate(动词后缀)8.locate派生词：located,location；词块：be located in/on9.suitablesuit(v 适合)+-able(形容词后缀)词块：(be)suitable for sb/sth,(be)suitable to do sth反义词：unsuitable 10.attract
41、at-(to)+tract(to draw 拉)拉过来 吸引词块：attract to,attract the attention of派生词：attraction,attractive11.consist ofconsist：con-(together 一起)+sist(to stand 站)站在一起 由组成 consist of相当于be composed of,但要比be made up of正式12.advertiseradvertise(v 做广告)+-er(名词后缀)词族：advertise,advertising,advertisement,advertiser 13.budge
42、t词源：budget的词源义是“小钱包”，后来泛指任何尺寸的钱包，尤其是皮钱包。在过去，英国财政大臣到议会提请审批财政预算时，通常先将预算材料装在皮包中，到议会时再把材料从皮包中掏出来。所以“open the budget”（打开皮包拿出预算材料）表示“提出预算”。后来，budget的词义就从“装预算材料的皮包”演变到了“预算”。词块：on(a tight)budget14.visualvis-(to see 看)+-ual(与有关的)与看有关的 视觉的同根词：visit,revise词块：visual effects；派生词：visually,visualise 15.boost 基本义“使
43、增长”petitive 词族：compete,competition,competitor,binecom-(together 一起)+bine(two by two 二)把两个放在一起 合在一起(基本义)词块：combine and/with；派生词：combination18.genuinelygenuine(adj 真的)+-ly(副词后缀)19.link一词多义，基本义“环；节”词块：a link between.and.,link.to/with20.anticipateanti-(before 前)+cip(to take/hold 抓住)+-ate(动词后缀)在之前抓住 在之前想
44、到 预期、预料派生词：anticipation21.profitpro-(forward 向前)+-fit(make,do 做)做事的收益 利润、报酬词块：make a profit,profit by/from；派生词：profitable 22.participateparti-(a part 一部分)+cip(to take/hold 抓住、承担)+-ate(动词后缀)抓住、承担一部分 参与词块：participate in=take part in，participate in较为正式词族：participate,participation,participant23.neighbourhood neighbour(n 邻居)+-hood(名词后缀：表示“集体”)词块：in the neighbourhood 24.sponsorspons(允诺、承诺)+-or(的人)名词动词化：赞助；资助 谢谢谢谢观观赏赏
