1、DHgate跨境电商实用英语 Chapter 5Unit 2 Introduction to Cross-border E-commerce Platforms跨境电商系列教材Understand the business model of DHgate1Know the platform rules on DHgate2Learn words and expressions concerning talking about DHgate3Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPA
2、RT 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.DH is a market place for thousands of suppliers,similar to eBay.Nowadays plenty of importers are making money by importing products
3、from DHgate.Its important to be careful when you select a supplier since there are plenty of reliable suppliers,but there are scammers out there too.How to avoid bad suppliers?PART TWOPassage ReadingPART 2Passage Reading In 2004,DHgate was co-founded by Ms.Wang Shutong,the famous Chinese e-commerce
4、leading figure,served as the first CEO of J,together with her excellent team.It is an online B2B platform with large number of small and medium-sized suppliers of China,providing effective international online wholesale procurement services to many foreign small and medium-sized buyers all day long.
5、DHgate takes into full consideration the special nature of international trade,integrating the emerging e-commerce and traditional international trade,providing professional and effective information flow,safe and reliable capital flow,fast and simple logistics services to international trade operat
6、ion.At present,there are more than 1.2 million domestic suppliers online,over 30 million kinds of goods,and 10 million online buyers covering 224 countries and regions all over the world on DHgate.There are 100,000 buyers per hour purchasing online in real time,every 3 seconds one order will be prod
7、uced.DHgate DHgate is a major innovation in international trade,and opened a new chapter in international trade in China.Unlike Alibaba,DHgate provides a one-stop solution for online international trade,including corporate information promotion services,precise billing,negotiation and communication
8、with buyers,full guidance of online transaction,international payment,international logistics and other services.It collects the money from foreign buyers,which is the transaction commission.It will advance a further step from the first generation of B2B.It does not only display the information,but
9、also gather logistics,payment,customer relationship management and other services on one platform.In the first half of 2013,DHgate launched the logistics services called“online delivery”.It simplifies the delivery process and provides more convenient express services for foreign trade businesses thr
10、ough online applications and offline delivery.The delivery time is usually between 5 and 7 days,covering 107 countries and regions all over the world.The integrated logistics platform DHLink of DHgate has signed contract with the worlds four major logistics companies,currently covering over 190 coun
11、tries and regions.DHLink has obvious advantages in logistics channels,prices,etc.PART 2Passage Reading DHgate today continues to bring new surprises to the market,and at the same time starts a new journey.The credit system has always been one of the value-added services that DHgate spends a lot to b
12、uild,along with the improvement of logistics system and payment system,as well as the development of language translation tools,online instant messaging tools and so on.DHgate has launched the rapid support program of DH-training system to train e-businessman,in order to support e-businessman and sm
13、all and medium enterprises to establish online channels of export sales.It also launched the online financing service known as“CCB DHgate e-pass”with the China Construction Bank based on customer online transactions and credit,sales center to help business customers sell products,as well as rapid gr
14、owth plan for e-businessman and enterprise customers.PART 2Passage ReadingNew Wordsfigure fg(r)n.1New Worda well-known or notable person 人物e.g.)He remains a towering figure in modern British politics.他在现代英国政坛上一直是位杰出的人物。)He was the only figure who could credibly run the country.他是有可能成功治理该国的唯一人选。返回who
15、lesale hlsel adj.01New Word2selling or related to selling goods in large quantities for resale to the consumer 批发的，大规模的e.g.)The wholesale prices of these shirts are 45 dollars.这些衬衫的批发价是45美元。)We undertake wholesale business as well as retail business.我们既承担零售业务，又承担批发业务。返回Procurement prkjmnt n.New Word
16、3the act of getting possession of something 获得，采购e.g.)The Middle East is Chinas important oil resources procurement area.中东是中国石油资源的重要采购区。)The control of procurement cost is crucial to the business performance of an enterprise.控制采购成本对一个企业的经营业绩至关重要。返回integrating ntgret v.New Word4make into a whole;bec
17、ome one 使一体化；使整合；使完整；使结合成为整体e.g.)Talks will now begin about integrating the activities of both companies.关于合并两家公司业务的谈判现在将会开始。)Our company is a large-scale decoration manufacturer integrating the production and sale.我公司是一间集生产与销售为一体的大型装饰材料生产企业。返回emerging im:d adj.5New Wordcoming into view新兴的e.g.)HDTV
18、should be an emerging consumer product worldwide.高清晰度电视就会在世界范围内成为一种新兴的消费品。)The handset media will become the emerging mass media form.手机媒体将成为新兴的大众传播媒体形式。返回flow fl n.01New Word6something that resembles a flowing stream in moving continuously 流e.g.)The initial investment is revolving the information f
19、low participation project.初始的投资都是围绕着信息流的参与项目。)Promoted by the global financial liberalization,free capital flow becomes a trend.在全球金融自由化的推动下,资本的自由流动成为了一种趋势。返回domestic dmestk adj.New Word7of concern to or concerning the internal affairs of a nation 国内的e.g.)China has placed more emphasis on domestic o
20、il production.中国更加重视国内的石油生产。)Because of the slump in domestic demand,production has stopped.由于国内需求大幅下降，生产已经停止。返回precise prsas adj.New Word8sharply exact or accurate or delimited 精确的，准确的，丝毫不差的e.g.)With the new technique,measurement was claimed to be much more precise.有了这种技术,人们断言测量的结果会精确得多。)They diffe
21、r with each other as to the precise meaning of this article in the contract.对于合同中这一条款的确切释义他们的看法互不一致。返回billing bl n.9New Wordrequest for payment of a debt开具账单，营业额e.g.)Please put a stop to this incorrect billing in my name.请停止以我的名字开出这种错误的账单。)You have not set a primary billing address.您没有设置首选账单地址。返回Neg
22、otiation ngien n.01New Word10a discussion intended to produce an agreement谈判，协商e.g.)We have had meaningful negotiations and I believe we are very close to a deal.我们已进行了有益的磋商，我相信我们很快能成交。)They agreed to try to settle their dispute by negotiation.他们同意通过谈判来努力解决纠纷。返回Commission kmn n.New Word11an amount o
23、f money that is paid to sb for selling goods and which increases with the amount of goods that are sold佣金e.g.)The American contractor was asked to kick$4000 back as commission.那个美国的承包商被要求退还4000美元作为佣金。)He gets a 10%commission on everything he sells.他从销售的每件商品中得到百分之十的佣金。返回offline flan adj.New Word12if
24、a computer is offline,it is not connected to the Internet 脱机的，离线的e.g.)They can choose to download images and attachments in the offline mode.他们可以选择以离线模式下载图像和附件。)They are trying to create new businesses online and offline.他们正在尝试开展线上或线下的新业务。返回instant nstnt adj.13New Wordoccurring with no delay 瞬间的，即时的
25、e.g.)The current account offers savers instant access to funds.活期账户让存款人能随时存取款项。)When you have to check the records,the computer provides instant retrieval.要想查看记录,电脑能立即提供检索。返回Proper NamesProper NamesDHgate:国内首个为中小企业提供B2B网上交易平台的网站。DHlink:敦煌网物流平台Phrases&Expressionsserve as 担任(充当；起.的作用)01P&Ee.g.)He volu
26、nteered to serve as the manager of our department store.他自荐当我们商场的经理。)We found that birch bark could serve as paper.我们发现桦树皮可以作纸用。Phrases&Expressions01P&E02real time 实时e.g.)The real-time image processing technology has extensive application foreground in medicine area.在医学领域中,实时数字图像处理技术有着极其广泛的应用前景。)Mes
27、saging allows real-time communication by keyboard with up to five people at any time.电子信息发送能使多至5人同时通过键盘进行实时交流。Phrases&ExpressionsP&E03along with（除之外）又，加之e.g.)Along with the soaps,the online network is supposed to feature entertainment and lifestyle shows.除了肥皂剧之外，在线网的特色还包括娱乐节目和生活时尚剧。)Tobacco is taxed
28、 in most countries,along with alcohol.除酒之外,烟草在多数国家都要征税。Phrases&ExpressionsP&E04e.g.)He was out of sorts physically,as well as disordered mentally.他浑身不舒服,心绪也很乱。)The target market for a product describes demographics as well as lifestyles and sometimes job roles.产品的目标市场描述了人群统计和生活风格,有时也涉及职业角色。as well a
29、s 既又；除之外（也）；此外；Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questions.1When did DHgate set up?2What are the differences between DHgate and Alibaba?3What is the main feature of DHgate logistics?Task 2 1.The plan for revolution has long been _ in their minds.2.Four
30、 years of _ended fruitlessly last December.3.He is in charge of the _ of materials.4.Warehouse clubs allow members to buy goods at _ prices.5.If youre like most marketers,you spend a lot of time and resources creating and promoting your brand through _ channels such as television,radio,and newspaper
31、s.6.Low prices crimped _ output and foreign imports.7.An oil seal was replaced,_ both front wheel bearings.8.She can play tennis _ basketball.Complete the following sentences with the words or phrases in the box.Change the form if necessary.incubatingnegotiationprocurementwholesaleofflinedomesticalo
32、ng withas well asTask 3 1.这些哲学观点可以作为处世指南。(serve as)_2.科学家做试验必须精确。(precise)_3.这些堤坝限制了河水顺流而下。(valid)_ 4.法国人从不放过任何整合其交通系统的机会。(coupled with)_5.这份新工作的薪水还不如原来那份多。(as well as)_ 6.一个穿着蓝色连衣裙的身影出现在门口。(figure)_Translate the following sentences into English,using the expressions in brackets.These philosophical
33、views serve as a guide in life.A scientist must be precise in making tests.These dams have restricted the flow of the river downstream.When it comes to integrating their transport systems,the French dont miss a trick.This new career doesnt pay nearly as well as the old one.A figure in a blue dress appeared in the doorway.PART THEREMini-Project The core belief of DHgate is“Buy Globally and Sell Globally”.Work in groups and share your views with your group members about how you understand it.PART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 2 Introduction to Cross-border E-commerce Platforms
