黑白咨询工具模型课件.pptx

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1、2023-1-23黑白咨询工具模型黑白咨询工具模型2Column chartYou can put your points here in the header of the boxGraph TitleCAGR?%Column chartHeaderGraph TitleHeaderGraph TitleUnitUnitColumn chartCategory 4Category 3Category 2Category 1Column 1000000000000000Graph TitleCategory 5000TotalUnit000000000000000000000000000000

2、0000000000000000X,000X,000X,000X,000X,000X,000LabelLabelLabel000000000Series 1Column 2000000000000000000Series 2Series 1Series 2Column chartSub TitleSub TitleSub Title000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel0000000

3、00000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabel000000000000000000000000000LabelLabelLabelSub TitleSub TitleSub TitleSeries 1Series 2Series 3Dash LineConflict?ConflictLevel 3 textHit bulls eye after a few interactive shots!MultipliersProcess MapMarketing ManagerProduct/M

4、arketing/Distribution StrategiesLevel 3 textAsia WhiskyAcquisition or Organic Growthnumber to be entered by Header and FooterMarketing ManagerCost breakdown chartActual situationAre there opportunities for whisky in the rest of the world?Value-added chainConsequences(2).Consequences(3)Consequences(4

5、).Consequences(5).Consequences(2)Consequences(3)Consequences(4)Consequences(5)Consequences123456 Consultants profil(English),Firstname Lastname Position:.Year of birth:.Nationality:.Languages19901994Education Updated:MM/YYProfessional experienceMethodological competenceSince 10/1992 Industry compete

6、nceKey projects CooperationCooperationTarget solutionReduction in personnelVirginia LeePositioning on the marketConsequences(3)Level 2 textnumber to be entered by Header and FooterSupport:number to be entered by Header and FooterMeasures plan planned measuresInfluence(4 factors)number to be entered

7、by Header and Footernumber to be entered by Header and Footernumber to be entered by Header and FooterGeneral ManagerCost breakdown chartValueValueValueValueValueValueUnitGross MarginCostComponent(%)Component(%)Component(%)Component(%)Component(%)Component(%)Dead endDependanceDevelopmentDiceDirectio

8、nFactors(2)Factors(3)Factors(3)Factors(3)Factors(4)Factors(4)Factors(4)Factors(4)Factors(6)Factors(6)Factors(8)Factors(4)Factors(5)Factors(5)Feedback Feedback FeedbackFeedback?!FeedbackFilter FilterInitial situation1.Criterion2.Criterion3.CriterionResultFlexibilityFlexibilityAbilityIntentionFlexibil

9、tyFlexibilityFocus expansionttGrowthGuidelinesHarmonyHurdles and brakesCompanyXImpact.Influence(1 factor)Influence(2 factors)Influence(2 factors)Influence(4 factors)Influence(4 factors)Influence(6 factors)Input/output.InteractionMargin chart100%?%Label?%Label?%Label?%Label?%LabelTotal in ValueIndexL

10、abel LabelLabel LabelLabelLabel000000000?%?%?%000?%?%000000MatrixMatrixMatrixDimension 2Dimension 1ScaleScaleScaleScaleLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textMatrixLabelLabelLabelLabelDim

11、ension IIContentDimension ILabelLabelContentContentContentContentMeasures plan planned activitiesOverview:ActivitiesWk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.CommentsOpportunityYear of birth:.Focus expansionConsequences(3)number to be entered by Header and FooterColumn chartChart Titlenumber to be entered by He

12、ader and FooterActual situationLevel 2 textAssistant Brand Manager,2-5 per BrandTarget(1 factor)Hit bulls eye after a few interactive shots!number to be entered by Header and FooterSpinning off parts of a companyMeasures plan planned measuresActivity:As of:Objective:Results:Responsible:Support:Measu

13、res:.Measures plan planned individual stepsMeasure:.No.As of:1.Individual stepsResponsibleSupportForm of resultStartDura-tionDead-linePro-jectCom-pleted.ModelsKey Steps Type your phrases and sentences hereSourcesLevel 1 text Level 2 textStep 1Step 2Step 3Step 4 Type your phrases and sentences here T

14、ype your phrases and sentences here Type your phrases and sentences hereMoon chart11BarBallBarArrowMultipliers.+.+=ProjektteamsMultipliersMutuality MutualityObstacleObstacle.ObstacleOrganizational and flow chartTextTextTextTextTextTextTextTextTextTextTextTextOrganizational and flow chartPanteneJiehu

15、aNew BrandRejoiceHead&ShouldersUlanWhisperArielTideJV BrandsCrestProfessional MarketingSafeguardZest CamayAssistant Brand Manager,2-5 per BrandMedia&Commercial ProductionMarketing ManagerDimitri PanayatapolousSchool Program GroupNurses for School ProgramRandall BeardMarketing DirectorRene CoMarketin

16、g DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*VacantGeneral ManagerVirginia LeeVice President*Marketing OrganizationOrganizational and flow chartCompetitive M

17、odelsMarket ResultsFeasible Scenarios India China PhilippinesSuccess RequirementsBacardiStrategyAsia WhiskyOpportunityAssessmentMarketArchetypeModel Sizing PricingBacardiStrategy OverlapDetermine Whether to Proceed FurtherExecuteWill whisky help to build Bacardi rum globally?Are there opportunities

18、for whisky in the rest of the world?YesDevelop Objectives&Strategies Financial Goals Market Priorities Acquisition or Organic Growth Product/Marketing/Distribution StrategiesProcess MapOption123Option1234OptionquitdevelopePenetrationPie chartHeaderChart TitleLabel%Label%Label%Label%Label%Series 1Ser

19、ies 2Series 3HeaderChart TitleLabel%Label%Label%Label%Label%100%=XXXX100%=XXXXPie chartChart TitleLabel%Label%Label%Label%Label%Series 1Series 2Series 3HeaderLevel 1 text Level 2 text-Level 3 text100%=XXXXPie chartChart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%Series 1Se

20、ries 2Series 3Chart TitleLabel%Label%Label%Label%Label%Chart TitleLabel%Label%Label%Label%100%=XXXX100%=XXXX100%=XXXX100%=XXXXPlus/minus.Plus/minus.+Plus/minusPlus/minusPlus/minusPortfolio+Portfolio+PressurePressurePressurePrioritizationPrioritizationProcessProcess123412345Process decrease12345Progr

21、essProjectPhase IPhase IIPhase IIIProject weeks weeksPhase IPhase II4312Project procedurePhasesTime requiredProject features.Phase I.Phase II.Phase III.weeksweeksweeks1234Puzzle3 parts123To apply color,ungroup the object,then regroup it afterwards=Redesign(Cube)Redesign does not mean:But:Solving ind

22、ividual problemsCreating a comprehensive solutionRedesignShot gunMarksmanAutomatic pistol Open fire in an uncontrolled manner Rather dissatisfactory result Lengthy sighting Good but rarely optimal result Not appropriate for dynamic environment and target Rapid sighting Swift feedback Hit bulls eye a

23、fter a few interactive shots!Target solutionActual situationResistance.RestructuringImprovement of liquidityCost reductionReduction in personnelStructural changePositioning on the marketImprovement of liquidityCost reductionReduction in personnelStructural changePositioning on the marketRestructurin

24、g does not mean.But.RethinkSeparationSeparation.Separation.Spinning off parts of a companyStoryboardStoryboardStrengths/weaknessesStrengthsWeaknessesWeaknessesStrengths.TodayTomorrowTableTableTableTableTarget(1 factor)Target(2 factors)Target(3 factors)Team organization.ClientRittenHouseN.N.N.N.N.N.N

25、.N.ClientRittenHouseN.N.N.N.N.N.N.N.Text blocks(2).Text blocks(3).Text blocks(4).number to be entered by Header and FooterLevel 3 textGraph Titlenumber to be entered by Header and FooterFocus expansionTo apply color,ungroup the object,Factors(5)Factors(8)Factors(6)Skincare/PaperLevel 2 textnumber to

26、 be entered by Header and FooterAsia WhiskyFactors(4)Chart TitleText blocks(5).Text blocks(2).Text blocks(3).Text blocks(4).Text blocks(5).Text blocks(3+3).Text blocks(3+4).Text in boxBox titleBox titleBox titleLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textLevel 1 text

27、Level 2 text-Level 3 textText in boxBox titleBox titleBox titleBox titleLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textText in boxBox titleBox titleBox titleBox titleLevel 1 text Level 2 text-Lev

28、el 3 textLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textLevel 1 text Level 2 text-Level 3 textPhase IPhase Name(Title Case)Phase IIPhase NameSolution to problem 2Marketing ManagerLevel 2 textText blocks(2)number to be entered by Header and FooterFactors(4)Level 1 textnum

29、ber to be entered by Header and FooterHead&Shouldersnumber to be entered by Header and Footernumber to be entered by Header and FooterOverview:number to be entered by Header and FooterMarketing DirectorMedia&Commercial ProductionTimetableWkMonth.Issues Value-added chainSupplierCustomerDevelopmentProductionSalesDistributionCompanyVisionVisionWaste of resources problemProblem 3Problem 1Problem 2Problem 4Waste of resources solutionSolution to problem 3Solution to problem 1Solution to problem 2Solution to problem 4

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