1、0Li Li TangOffice number:2402Consultation time:12:30 1:00 pm,Tues.&Wed.平时成绩:20%(课堂测验,平时作业,出勤率,课堂表现)期末考试:80%出勤:如有特殊情况不能上课,需向老师请假并说明理由,否则当旷课处理。一学期旷课3次及以上者，平时成绩为零。课堂测验：不定时。2008 South-Western,a part of Cengage Learning,all rights reservedN.G R E G O R Y M A N K I WPremium PowerPoint Slides by Ron Cronov
2、ich2008 update1P R I N C I P L E S O FF O U R T H E D I T I O N2CHAPTER 1 TEN PRINCIPLES OF ECONOMICSIn this chapter,look for the answers to these questions:What kinds of questions does economics address?What are the principles of how people make decisions?What are the principles of how people inter
3、act?What are the principles of how the economy as a whole works?3CHAPTER 1 TEN PRINCIPLES OF ECONOMICSWhat Economics Is All AboutScarcity:the limited nature of societys resources.Economics:the study of how society manages its scarce resources,e.g.how people decide what to buy,how much to work,save,a
4、nd spendhow firms decide how much to produce,how many workers to hirehow society decides how to divide its resources between national defense,consumer goods,protecting the environment,and other needs4CHAPTER 1 TEN PRINCIPLES OF ECONOMICS .The word economy comes from a Greek word for“one who manages
5、a household.”Economy.5A societyLike a household,a society faces many decisions.A society must decide what jobs will be done and who will do them.It needs some people to grow food,other people to make clothing,and still others to design computer software.6 A societyOnce society has allocated people(a
6、s well as land,buildings,and machines)to various jobs,it must also allocate the output of goods and services that they produce.It must decide who will eat caviar and who will eat potatoes.It must decide who will drive a Porsche and who will take the bus.8CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOP
7、LE MAKE DECISIONSAll decisions involve tradeoffs.Examples:Going to a party the night before your midterm leaves less time for studying.Having more money to buy stuff requires working longer hours,which leaves less time for leisure.Protecting the environment requires resources that could otherwise be
8、 used to produce consumer goods.Principle#1:People Face Tradeoffs9CHAPTER 1 TEN PRINCIPLES OF ECONOMICS“There is no such thing as a free lunch!”Principle#1:People Face Trade-offs.10CHAPTER 1 TEN PRINCIPLES OF ECONOMICSMaking decisions requires trading off one goal against another.Principle#1:People
9、Face Trade-offs.To get one thing,we usually have to give up another thing.Guns v.butterFood v.clothingLeisure time v.workEfficiency v.equity11CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOPLE MAKE DECISIONSSociety faces an important tradeoff:efficiency vs.equity efficiency:getting the most out of scar
10、ce resourcesequity:distributing prosperity fairly among societys membersTradeoff:To increase equity,could redistribute income from wealthy to poor.But this reduces incentive to work and produce,shrinks the size of the economic“pie.”Principle#1:People Face Tradeoffs12CHAPTER 1 TEN PRINCIPLES OF ECONO
11、MICSHOW PEOPLE MAKE DECISIONSMaking decisions requires comparing the costs and benefits of alternative choices.The opportunity cost of any item is whatever must be given up to obtain it.It is the relevant cost for decision making.Principle#2:The Cost of Something Is What You Give Up to Get It13CHAPT
12、ER 1 TEN PRINCIPLES OF ECONOMICSPrinciple#2:The Cost of Something Is What You Give Up to Get It.Basketball star LeBron James understands opportunity costs and incentives.He chose to skip college and go straight from high school to the pros where he earns millions of dollars.14CHAPTER 1 TEN PRINCIPLE
13、S OF ECONOMICSHOW PEOPLE MAKE DECISIONSExamples:The opportunity cost ofgoing to college for a year is not just the tuition,books,and fees,but also the foregone wages.seeing a movie is not just the price of the ticket,but the value of the time you spend in the theater.Principle#2:The Cost of Somethin
14、g Is What You Give Up to Get It15For example the famous actress:Liu Yi Fei who started acting at the age of 16.Her opportunity cost of going to college is millions of$she can earn from acting in movies.16CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOPLE MAKE DECISIONSA person is rational if she system
15、atically and purposefully does the best she can to achieve her objectives.When making decisions,rational consumers and businesspeople evaluate the costs and benefits of marginal changes incremental adjustments to an existing plan.Principle#3:Rational People Think at the Margin17CHAPTER 1 TEN PRINCIP
16、LES OF ECONOMICSHOW PEOPLE MAKE DECISIONSExamples:A student considers whether to go to college for an additional year,comparing the fees&foregone wages to the extra income he could earn with an extra year of education.A firm considers whether to increase output,comparing the cost of the needed labor
17、 and materials to the extra revenue.Principle#3:Rational People Think at the Margin18CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOPLE MAKE DECISIONSincentive:something that induces a person to act,i.e.the prospect of a reward or punishment.Rational people respond to incentives.Examples:When gas price
18、s rise,consumers buy more hybrid cars(e.g.,Toyota Prius).When cigarette taxes increase,teen smoking falls.Principle#4:People Respond to IncentivesYou are selling your 1996 Mustang.You have already spent$1000 on repairs.At the last minute,the transmission dies.You can pay$600 to have it repaired,or s
19、ell the car“as is.”In each of the following scenarios,should you have the transmission repaired?A.Blue book value is$6500 if transmission works,$5700 if it doesntB.Blue book value is$6000 if transmission works,$5500 if it doesnt19Cost of fixing transmission=$600A.Blue book value is$6500 if transmiss
20、ion works,$5700 if it doesntBenefit of fixing the transmission=$800($6500 5700).Its worthwhile to have the transmission fixed.B.Blue book value is$6000 if transmission works,$5500 if it doesntBenefit of fixing the transmission is only$500.Paying$600 to fix transmission is not worthwhile.20Observatio
21、ns:The$1000 you previously spent on repairs is irrelevant.What matters is the cost and benefit of the marginal repair(the transmission).The change in incentives from scenario A to scenario B caused your decision to change.2123CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOPLE INTERACTRather than being
22、self-sufficient,people can specialize in producing one good or service and exchange it for other goods.Countries also benefit from trade&specialization:get a better price abroad for goods they producebuy other goods more cheaply from abroad than could be produced at homePrinciple#5:Trade Can Make Ev
23、eryone Better Off24CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOPLE INTERACTMarket:a group of buyers and sellers(need not be in a single location)“Organize economic activity”means determining what goods to produce how to produce them how much of each to producewho gets themPrinciple#6:Markets Are Usu
24、ally A Good Way to Organize Economic Activity25CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOPLE INTERACTIn a market economy,these decisions result from the interactions of many households and firms.Famous insight by Adam Smith in The Wealth of Nations(1776):Each of these households and firms acts as
25、if“led by an invisible hand”to promote general economic well-being.Principle#6:Markets Are Usually A Good Way to Organize Economic Activity26CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOPLE INTERACTThe invisible hand works through the price system:The interaction of buyers and sellers determines pric
26、es.Each price reflects the goods value to buyers and the cost of producing the good.Prices guide self-interested households and firms to make decisions that,in many cases,maximize societys economic well-being.Principle#6:Markets Are Usually A Good Way to Organize Economic Activity27CHAPTER 1 TEN PRI
27、NCIPLES OF ECONOMICSHOW PEOPLE INTERACTImportant role for govt:enforce property rights(with police,courts)People are less inclined to work,produce,invest,or purchase if large risk of their property being stolen.Principle#7:Governments Can Sometimes Improve Market Outcomes28CHAPTER 1 TEN PRINCIPLES O
28、F ECONOMICSHOW PEOPLE INTERACTmarket failure:when the market fails to allocate societys resources efficientlyCauses:externalities,when the production or consumption of a good affects bystanders(e.g.pollution)market power,a single buyer or seller has substantial influence on market price(e.g.monopoly
29、)In such cases,public policy may promote efficiencyPrinciple#7:Governments Can Sometimes Improve Market Outcomes29CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW PEOPLE INTERACTGovt may alter market outcome to promote equityIf the markets distribution of economic well-being is not desirable,tax or welfare
30、policies can change how the economic“pie”is divided.Principle#7:Governments Can Sometimes Improve Market OutcomesIn each of the following situations,what is the governments role?Does the governments intervention improve the outcome?a.Public schools for K-12b.Workplace safety regulationsc.Public high
31、waysd.Patent laws,which allow drug companies to charge high prices for life-saving drugs3032CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW THE ECONOMY AS A WHOLE WORKSHuge variation in living standards across countries and over time:Average income in rich countries is more than ten times average income in
32、 poor countries.The U.S.standard of living today is about eight times larger than 100 years ago.Principle#8:A countrys standard of living depends on its ability to produce goods&services.33CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW THE ECONOMY AS A WHOLE WORKSThe most important determinant of living s
33、tandards:productivity,the amount of goods and services produced per unit of labor.Productivity depends on the equipment,skills,and technology available to workers.Other factors(e.g.,labor unions,competition from abroad)have far less impact on living standards.Principle#8:A countrys standard of livin
34、g depends on its ability to produce goods&services.34CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW THE ECONOMY AS A WHOLE WORKSInflation:increases in the general level of prices.In the long run,inflation is almost always caused by excessive growth in the quantity of money,which causes the value of money
35、to fall.The faster the govt creates money,the greater the inflation rate.Principle#9:Prices rise when the government prints too much money.35CHAPTER 1 TEN PRINCIPLES OF ECONOMICSHOW THE ECONOMY AS A WHOLE WORKSIn the short-run(1 2 years),many economic policies push inflation and unemployment in oppo
36、site directions.Other factors can make this tradeoff more or less favorable,but the tradeoff is always present.Principle#10:Society faces a short-run tradeoff between inflation and unemployment36CHAPTER 1 TEN PRINCIPLES OF ECONOMICSFYI:How to Read Your Textbook1.Summarize,dont highlight.Highlighting
37、 is a passive activity that wont improve your comprehension or retention.Instead,summarize each section in a few sentences of your own words.When you finish,compare your summary to the one at the end of the chapter.2.Test yourself.Try the“QuickQuiz”that follows each section before moving on to the n
38、ext section.Write your answers down,and compare them to the answers in the back of the book.If your answers are incorrect,review the section before moving on.37CHAPTER 1 TEN PRINCIPLES OF ECONOMICSFYI:How to Read Your Textbook3.Practice,practice,practice.Work through the end-of-chapter review questi
39、ons and problems.They are often good practice for the exams.And the more you use your new knowledge,the more solid it will become.4.Go online.The book comes with excellent web resources,including practice quizzes,tools to strengthen your graphing skills,helpful video clips,and other resources to hel
40、p you learn the textbook material more easily and effectively.38CHAPTER 1 TEN PRINCIPLES OF ECONOMICSFYI:How to Read Your Textbook5.Study in groups.Get together with a few of your classmates to review each chapter,quiz each other,and help each other understand the material in the chapter.6.Dont forg
41、et the real world.Read the Case Studies and In The News boxes in each chapter.They will help you see how the new terms,concepts,models,and graphs apply to the real world.As you read the newspaper or watch the evening news,see if you can find the connections with what youre learning in the textbook.3
42、9CHAPTER 1 TEN PRINCIPLES OF ECONOMICSCONCLUSIONEconomics offers many insights about the behavior of people,markets,and economies.It is based on a few ideas that can be applied in many situations.Whenever we refer back to one of the Ten Principles from this chapter,you will see an icon like this one
43、:40CHAPTER 1 TEN PRINCIPLES OF ECONOMICSCHAPTER SUMMARYThe principles of decision making are:People face tradeoffs.The cost of any action is measured in terms of foregone opportunities.Rational people make decisions by comparing marginal costs and marginal benefits.People respond to incentives.41CHA
44、PTER 1 TEN PRINCIPLES OF ECONOMICSCHAPTER SUMMARYThe principles of interactions among people are:Trade can be mutually beneficial.Markets are usually a good way of coordinating trade.Govt can potentially improve market outcomes if there is a market failure or if the market outcome is inequitable.42C
45、HAPTER 1 TEN PRINCIPLES OF ECONOMICSCHAPTER SUMMARYThe principles of the economy as a whole are:Productivity is the ultimate source of living standards.Money growth is the ultimate source of inflation.Society faces a short-run tradeoff between inflation and unemployment.43AssignmentQuestions for review p16,Q1,3,4,5,6,7,8Problems and applications P16,Q4,7,9,11,15
