1、成功与失败Success and failure土木1211 李稳琦Perseverance is a great element of Success.KFC1009 When Colonel Harland Sanders retired at the age of 65,he had little to show for himself,except an old Caddie roadster1),a$105 monthly pension2)check,and a recipe3)for chicken.Knowing he couldnt live on his pension,h
2、e took his chicken recipe in hand,got behind the wheel of his car,and set out to make his fortune.His first plan was to sell his chicken recipe to restaurant owners,who would in turn give him a residual4)for every piece of chicken they sold 5 cents per chicken.The first restaurateur5)he called on tu
3、rned him down.So did the second.So did the third.In fact,the first 1,008 sales calls Colonel Sanders made ended in rejection.Still,he continued to call on owners as he traveled across the USA,sleeping in his car to save money.Prospect number 1,009 gave him his first yes.After two years of making dai
4、ly sales,he had signed up a total of five restaurants.Still the Colonel pressed on6),knowing that he had a great chicken recipe and that someday the idea would catch on7).Of course,you know how the story ends.The idea DID catch on.By 1963 the Colonel had 600 restaurants across the country selling hi
5、s secret recipe of Kentucky Fried Chicken(with 11 herbs and spices).In 1964,he was bought out8)by a Kentucky lawyer John Brown.Even though the sale made him a multi-millionaire,he continued to represent and promote9)KFC until his death in 1990.Colonel Sanders story teaches an important lesson:Its never too late to become persistent.Its never too late to decide to never give up.Keep on knocking.Keep on asking.Keep on seeking.We have a goal.We can get it.THE END
