1、McDonaldsMcDonaldsChicken Mc NuggetsFrench FriesBig MacApple PieMilk ShakeIce Cream ConeSkimmingSkim the article quickly and then do the exercises below.1.what does the article come from?2.What do you think the article might contain?A reasons for the success of McDonaldsB some cooking recipesC some
2、advice on how to start a businessD the history and development of McDonaldsmagazineFind out the name of the founder in Para.1.Ray Kroc(1902-1984)Scanning Match the following para2What did Kroc see in the hamburger stand?Everything wasThe staff wereThe food wasneat and tidycheerful,fast and politeexc
3、ellentHow did Kroc start McDonalds?YearWhat did he do?Tips _He sold _ milk shake machines to one restaurant in California.Para.1 _He opened his first McDonalds near Chicago.Para.4 _He bought all rights to McDonalds on US$_.Para.481954195519612.7millionThe Development of McDonalds business(Para.4-9)5
4、0 Date Number of outlets 1955 _ 1959 _ 1963 500 1974 _ 1988 10,000 1992 12,700 2005 _11003,00030,00030,000Answer the following questions:(Para.6 8)Reasons for success:1.What did McDonalds adopt?2.What do the letters Q.S.C.&V.stand for?3.What does McDonalds pay great attention to in all areas?4.What
5、is regarded as one of the best in the world?Quality,Service,Cleanliness and ValueMcDonalds staff training programmeMcDonalds pays great attention to detail.McDonalds adopted the motto Q.S.C.&V.V.Discussion1.Why is McDonalds so popular and successful in many big cities?For example,it adopted the mott
6、o Q.S.C.&VIt is clean.good qualityexcellent servicereasonable priceefficient staffconvenient locationrelaxing environmentattractive advertisement2.How to make Lanzhou Noodle King popular and successsful?For example,we can improve the environment.food quality the kinds of foods efficient/polite staff
7、 enlarge the stand convenient location round-the-clock service attractive advertisementSummary:The article contains the history,_ of McDonalds and the reasons for success.The reasons for McDonalds success:a.It adopts the motto _,_ Cleanliness and _.b.It pays attention to _.developmentqualityservicevaluedetailHomework1.Preview the following words by looking them up in your dictionary:impress(pa.2)expand(pa.3)swiftly(pa.4)adopt(pa.6)achieve(pa.8)2.Listen to the tape of the text.
