1、Unit 1 Advertising三言两语1.Though an ad has brought us great convenience，it troubles us a lot at the same time.2Wherever you go，whatever you see and whenever you look，you will easily find there are many ads around you，such as toy ads on TV，food ads on computers，etc.3If you feel that I am suited for the
2、 job，please inform me of the time of an interview at your convenience.1.在今天的中国日报上读过你们招聘秘书的广告后，我想应聘这个职位。After reading_the_ad_for_a_secretary in todays China Daily，I want to_apply_for_the_position.2你们在4月10日学生日报上刊登的招聘网络工程师的广告令我感兴趣，因为你们描述的职位听起来正是我要寻找的。Your ad for a network engineer in the April 10th Stu
3、dent Daily interests me because_the_position_that_you_describe_sounds_exactly_like_the_kind_of_job_I_am_seeking.单词拼写应用核心单词1design vt.& n设计2recommend vt.推荐；建议，劝告；介绍3aim vt.& vi.以为目标；瞄准 n目的，目标4appeal vi.有吸引力；呼吁，恳请 n吸引力；呼吁，恳求5bargain n便宜货；协议 vi.讨价还价6advertise vt.& vi.做广告，宣传7urge vt.敦促，力劝；竭力主张 n强烈的欲望，冲动
4、语境运用用所给词的适当形式填空1(2019天津卷) Most colleges now offer firstyear students a course specially designed (design) to help them succeed academically and personally.2(2019全国卷) Our hosts shared many of their experiences and recommended (recommend) wonderful places to eat，shop，and visit.3(2019北京卷) Earth Day，mar
5、ked on 22 April，is an annual event aiming (aim) to raise public awareness about environmental protection.4My mother is always urging(urge) me to do my homework as quickly as possible.5The trade union bargained(bargain) that its members should have another weeks holiday.6The next day，an earnest edito
6、r wrote an editorial.He appealed(appeal) to everyone to help each other.拓展单词1consult vt.咨询；请教consultant n顾问2benefit vt.& vi.使受益；得益于 n益处；奖金；救济金beneficial adj.有益的，有帮助的3persuade vt.说服，劝说；使信服persuasive adj.有说服力的；劝诱的persuasion n劝说，说服(力)4shock n震惊，惊愕 vt.使震惊，使惊愕shocking adj.令人震惊的shocked adj.震惊的5determine v
7、t.确定，查明；决定；裁决determined adj.坚决的，果断的，有决心的determination n决心，果断语境运用用所给词的适当形式填空1He tried to persuade her but failed.It appeared that his persuasion wasnt persuasive at all.(persuade)2Cycling is highly beneficial to our health.That is to say，we can get much benefit from cycling.(benefit)3He was shocked a
8、t the shocking news，for I could see his shocked look on his face.(shock)4She is a determined girl，so we know that once she has_determined to do something，she will make her dream come true with great determination.(determine)5There are some consultants in our club.If you have any question，you can con
9、sult them without delay.(consult)阅读单词1cancer n癌症2campaign n运动(为了某种目的而进行的一系列有计划的活动)3software n软件4aspect n方面；层面5target n目标；靶子vt.瞄准；以为 目标6update vt.& n更新；使现代化；提供最新信息7media n大众传播媒介，大众传播工具8mental adj.心理的；思想的；精神的；智力的9motto n座右铭；格言，箴言 10yummy adj.味道好的，好吃的1(2017全国卷)I gave the homeowner a recording of the hu
10、nger screams of owl chicks.These advertise the presence of chicks to adults.vt. 通告；告知2(2017全国卷)They pump out perfumes designed to attract different insects who are natural enemies to the attackers.vt. 意图3(2017全国卷)Through the years，Id run into former students who would provide updates on old classmat
11、es.n.最新消息4(2017全国卷)I never felt an urge to learn any sign language before.n.强烈的愿望，迫切的要求 短语多维应用高频短语1.be_meant_to 旨在，目的是2in_advance 提前3deal_with 涉及，关于；处理，应付4discourage_sb.from.劝阻某人 5play_tricks_on 欺骗；捉弄语境运用(填入一个适当的词)When it comes to advertisements，we know that publicinterest advertisements are meant t
12、o serve the public.They dont play tricks on us，but deal with widespread social concerns.They aim to teach us and help us lead better lives.6.for_free 免费7get_sth.across 把表达清楚8fool_sb.into_doing_sth.欺骗某人做某事9fall_for 上的当，受的骗语境运用(填入一个适当的词)More and more cheats have focused their eyes on the elderly.They
13、fool the old people into buying what are called health care products.Even if their children have got the truth across to the old，some of them still fall for the cheats.10.believe_in 相信11die_from 死于12figure_out 弄清楚，弄懂；计算出13appeal_to 吸引，引起兴趣；呼吁14be_concerned_about 关心；挂念语境运用(填入一个适当的词)Our class did mark
14、et research on smoking several days ago，and all of us were amazed by the fact that so many people die from diseases related to smoking.We are so concerned about it that we are determined to launch a campaign to appeal to people to stop smoking.句式结构仿写教材原句背诵句式仿写应用1.even if/though引导让步状语从句Even if an ad
15、does not lie，it does not mean it is altogether innocent.(2019浙江卷) 尽管所有的音乐团体都有一种共同的精神，但他们演奏的音乐却截然不同。Even_if/though_there_is_a_common_spirit among all music groups，they make very different music.2.when it comes to.“当谈及的时候”When it comes to advertisements，we must all use our intelligence and not be a sl
16、ave to them！(2019江苏卷)我们非常喜欢自己的高智商，以至于我们认为当谈及到脑力时，越多越好。We are so fond of our high intelligence that we assume that when_it_comes_to_brain_power，more must be better.3.“疑问词不定式”结构There are even PSAs to teach us how to live healthy lives.(2019江苏卷写作佳句)在迎接英国学生时穿什么服装， 李江和苏华意见不一。Li Jiang and Su Hua dont agre
17、e on what_to_wear when greeting the British students.1persuade vt.说服，劝说；使信服persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that.使某人相信persuade the government of the need for change 使政府相信需要变革persuade the studio to let hi
18、m make the film 说服了电影公司让他来拍摄这部影片be persuaded into buying an expensive dress 被说服买了一条昂贵的连衣裙基础练习语段语法填空The other day，my husband tried to persuade me not to_buy(buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me of its good quality and fashionable style.Therefore
19、，I couldnt help being_persuaded_(persuade) to buy it.So you can see how easy it is to persuade a woman into buying(buy) the things that arent suitable for her.能力提升句式升级(普通表达)We finally persuaded him of the truth of the story.(高级表达)We finally persuaded_him_that_the_story_is_true.(改为含宾语从句的复合句)名师点津persu
20、ade sb.to do sth.表示“说服某人做某事”；若表示“试图说服某人做某事而未涉及结果”时，则用try to persuade sb.to do sth.或advise sb.to do sth.。2aim vt.& vi.以 为目标；瞄准，对准；旨在 n目标，目的；瞄准(1)aim at sb./sth.瞄准；对准be aimed at (doing) sth.旨在(做)某事aim to do sth.aim at doing sth.力求做某事(2)take aim at.瞄准；对准with the aim of.目的是(3)aimless adj.无目的的aimlessly(w
21、ithout aim) adv. 无目的地aim at becoming a doctor 立志做一名医生work hard to achieve your aim 努力实现你的目标with the aim of helping local people 目的是为了帮助当地人take aim at the target瞄准目标基础练习单句语法填空(2019北京卷) All our projects aim to_promote (promote) the development of poor and remote communities.(2019北京卷) Taking advantage
22、of the new technologies，scammers can aim at victims precisely.Jane moved aimlessly(aimless) down the treelined street，not knowing where she was heading.能力提升一句多译这项活动的目的是提高学生的听说能力。This activity is_aimed_at_improving students ability of listening and speaking. (aim v)The_aim_of_this_activity_is_to_impr
23、ove students ability of listening and speaking.(aim n)3benefit vt.& vi.使受益；得益于 n益处；救济金；奖金(1)benefit from(get benefit from) 从中获益(2)be of benefit to.对有益for the benefit of sb.(for ones benefit) 为了某人的利益(3)be beneficial to.对有益the benefits of living in the country住在乡村的好处bring considerable benefits to the
24、area 为该地区带来相当大的好处do this for the benefit of the patients 这样做是为了病人的利益be of great benefit to you both 对你们俩都非常有益基础练习单句语法填空A large number of students will benefit from the new teaching method.It was for the benefit of your company that we did that.能力提升一句多译这个新规定对所有相关的人都有好处。The new regulation will be_of_b
25、enefit_to everyone concerned.(benefit n)The new regulation will benefit everyone concerned.(benefit vt.)Everyone concerned will benefit_from the new regulation.(benefit vi.)The new regulation will be_beneficial_to everyone concerned.(beneficial)名师点津benefit作为及物动词，其宾语总是“受益者”，而不能是所受的“益处”。要表示“受益于某事(物)”，
26、英语习惯上用benefit from sth.。4consult vt.咨询；请教；商量consult sb.about sth.向某人咨询某事consult with sb.about/on sth.与某人商量某事，与某人磋商某事consult a dictionary/a map 查阅字典/查看地图consult quite widely before deciding what to do在决定做什么之前进行相当广泛的咨询consult my teacher about changing my course 向老师咨询我更改选课的事consult with my colleagues o
27、n the proposals 和我的同事商讨这些建议基础练习单句语法填空Consult your doctor about how much exercise you should attempt.After consulting with her daughter and manager，she decided to take on the part.Before going on a diet，it is advisable to_consult(consult) a doctor.能力提升完成句子他经常去办公室向老师请教学习英语的方法。He often goes to the offi
28、ce to_consult_his_teacher_about the method of learning English.名师点津consult作“请教；咨询；查阅”解时，是及物动词；作“商量”解时，多用作不及物动词，后跟with sb.。联想发散关于“查字典”的表达方式还有：refer to a dictionary; look up a word in a dictionary等。5recommend vt.推荐；建议，劝告；介绍(1)recommend sth.to sb.(recommend sb.sth.) 向某人推荐某物recommend sb.as.推荐某人担任(某职务)(2
29、)recommend that sb.(should) do sth.recommend (ones) doing sth.recommend sb.to do sth.建议某人做某事its recommended that sb.(should) do sth.有人建议某人做某事recommend me a good book 给我介绍一本好书recommend this book to anyone interested in food 把这本书推荐给任何对饮食感兴趣的人recommend trying a new medicine建议试服一种新药recommended her own d
30、aughter as an excellent secretary自荐她的女儿是个极好的秘书基础练习单句语法填空It is such a great hotel that I would recommend it to any friend of mine who is going to Beijing.He recommended the young man to our firm as a salesman.能力提升一句多译我建议你在做任何决定之前要认真考虑。I recommend_your_thinking carefully before you make any decision.
31、(recommend ones doing sth.)I recommend_you_to_think carefully before you make any decision. (recommend sb.to do sth.)I recommend_that_you_(should)_think carefully before you make any decision. (recommendthat从句)6determine vt.确定，查明；决定；裁决(1)determine on/upon (doing) sth.决定(做)某事determine (sb.) to do sth
32、.(使某人)决定做某事(表示动作)determine从句决定(2)be determined to do sth.决心做某事(表示状态)(3)with determination坚决地；果断地determine the exact cause of the illness 断定致病的确切原因determine me to drink and smoke no more使我决定不再抽烟喝酒determine on/upon going to the countryside after graduation 决定毕业后到农村去be determined to give up smoking 决定戒
33、烟基础练习单句语法填空Determined(determine) to study hard，he bored a hole in the wall to “steal” light from his neighbor to read at night.I have determined on/upon working as a volunteer teacher in the countryside after graduation.能力提升句式升级(普通表达)I have decided to spend my holiday at home.(高级表达)I have determined
34、 on/upon_spending_my_holiday at home.(高级表达)I am determined to_spend_my_holiday at home.(高级表达)I have determined that I_will_spend_my_holiday at home.名师点津determined to do sth.常以状语形式出现，类似结构还有：faced with; satisfied with; lost in; caught in; absorbed in; devoted to; buried in; convinced that.等。7appeal vi
35、.有吸引力；呼吁，恳请 n吸引力；呼吁，恳求(1)appeal to 呼吁；上诉；恳求；对有吸引力，使感兴趣appeal to sb.to do sth.呼吁/恳求某人做某事appeal to sb.for sth.为某事而向某人呼吁(2)make an appeal to sb.for sth.为某事向某人呼吁或请求make an appeal to sb.to do sth.呼吁/恳求某人做某事(3)appealing adj. 吸引人的；引起兴趣的have much appeal for me 对我有很大的吸引力appeal for mercy/sympathy请求宽恕/同情appeal
36、 to the public for information about the crime 呼吁公众提供与该案有关的消息appeal to his countrymen not to lose heart呼吁他的同胞不要丧失信心基础练习单句语法填空Sport has become an important form of entertainment，appealing to both men and women.We appealed to all students and teachers to_keep (keep) the environment clean and to make o
37、ur school a beautiful home.能力提升一句多译为建造这座桥，我们呼吁村民捐款。We appealed_to_the_villagers_for_money to build the bridge.(appeal v)We made_an_appeal_to_the_villagers_to_donate_money to build the bridge. (appeal n)8urge vt.敦促，力劝；竭力主张 n强烈的欲望，冲动(1)urge sb.to do/into doing sth.敦促/力劝某人做某事urge that.(should) do.敦促/主张
38、做have an/the urge to do sth.渴望做某事Its urged that.(should) do sth.坚决要求(2)urgent adj. 紧急的，急迫的urgency n. 紧急情况urged the necessity for immediate action 极力主张马上采取必要的行动urge him to go ahead with his plan敦促他实施他的计划 have an urge to become a film star 渴望当一名电影明星基础练习单句语法填空We all have the urge to_possess(possess) so
39、mething that has aesthetic value，and that is why we treasure paintings or fine furniture.The attack added a new urgency(urgent) to the peace talks.能力提升句式升级(普通表达) Our teacher urges us to study hard with the final exam drawing near.(高级表达) Our teacher urges that we_(should)_study_hard，as the final exam
40、 is drawing near.9be meant to旨在，目的是(1)be meant to do sth.(be intended to do sth.) 旨在做某事，目的是做某事be meant for(be intended for) 打算用作；为打算的(2)mean to do sth.打算做某事had meant to do sth.本打算做某事mean sb.to do sth.打算让某人做某事mean doing sth.意味着做某事be meant for average users适用于普通用户be meant to reduce your pain旨在减轻你的痛苦ha
41、d meant to leave on Monday 本想星期一走基础练习单句语法填空Ive been meaning to_ask(ask) you if you want to come for a meal next week.What he said doesnt mean trying(try) to figure out whats wrong with the other person.能力提升一句多译(1)我本想告诉你这件事的，可是我忘记了。I had meant to_tell_you_about_it，but I forgot to do so.I had intended
42、 to tell you_about_it，but I forgot to do so.(2)这些广告旨在提高公司的形象。The advertisements are_meant_to_improve the companys image.(mean)The advertisements are_intended_to_improve the companys image.(intend)10deal with 涉及，关于；对待；处理，应付，解决；与打交道，做生意；探讨deal in做生意；经营；买卖make a deal达成协议；做成交易Its a deal.成交；一言为定。a great/
43、good deal of许多；大量(后接不可数名词)a great/good deal许多；大量(用作主语、宾语或状语)deal in mens clothing经营男士服装deal with a man as he deals with you以其人之道还治其人之身make a deal with you on how to solve the labor dispute和你就如何解决劳资纠纷达成协议基础练习写出下列句中deal with的含义I have had a good idea to deal with the problem about air pollution.解决，处理De
44、cks has been studying how people deal with failure for 40 years.对付，应付Its said that his latest book deals with childrens safety at school.涉及，关于It is important to learn to use the related trade rules while dealing with foreign companies.与打交道，做生意能力提升一句多译他不知道如何处理这个问题。He doesnt know how_to_deal_with this
45、 problem.(deal)He doesnt know what_to_do_with this problem.(do)名师点津deal with和do with均可表示“处理；对待”，与疑问词一起使用时，前者常与how连用，后者常与what连用。11get sth.across (to sb.) 将(想法、信息等)传达(给某人)；使理解；把表达清楚get away with 侥幸成功；(做坏事)不受到惩罚get along with 与相处；进展get through 通过；完成；打通电话；度过get away from 逃离，摆脱，避免get down to 开始认真做，开始认真处理
46、get over 克服，战胜get across the river 过河get the idea across to the class 使班上学生了解这一概念get down to studying English this term 这学期开始认真学英语基础练习写出下列句中get across的含义It took me an hour to get across my intention to her.将(想法、信息等)传达(给某人)I spoke slowly but I cant get my meaning across.使理解；把表达清楚能力提升完成句子如果你的论文中使用太多的专业术语，读者就不好理解。Your paper wouldnt get_across_to_readers if you used too many technical terms in it.12(教材P2) Even_if_an_ad_does_
