2020年全国中等职业学校教师招聘考试模拟试卷一(市场营销).pdf

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1、the partys fine style, carry forward the traditional Chinese virtues, practicing the Socialist core values, vigorously carry forward the spirit of Jiao Yulu, Hongqi Canal spirit and spirit of persistence, honesty in politics, strict statesman, stick to the spiritual heights of the Communists. Four t

2、o devotion, as, do play a role in qualifying. Official Communist duty. To fulfill the partys purpose, maintain for the people themselves, and dedication, devotion, maintain pioneer, pioneering and enterprising spirit, active at the well-off extra practice, make contributions. The incentive function

3、of party organizations at all levels should give full play to advanced models, establish a representative, advanced and typical of the times, and guide the broad masses of party members to emulate.In honor of the 95 anniversary of founding as an opportunity to award in recognition of a number of out

4、standing party members advanced grass-roots party organizations, outstanding party workers, and put the pioneer trees. Third, the reform efforts for example, be sure to change into. Learning to teachEducation in order to solve the problem, if it does not solve the problem, it will form, goes through

5、 the motions. To strengthen the consciousness of problems and insisted on problem-oriented, problem-solving learning education for traction, truly deep investigation into change, modification. A checked swing. Learning education programme for party-building in our city actually proposed to focus on

6、solution of fuzzy ideals and beliefs waver, consciousness, purpose of the party weak sense, honesty and self-discipline awareness is not strong, depressed, six issues of ethical misconduct study contents specific programmes for all party members and leading cadres above the county level shall focus

7、on further refinement to the problems. Specific to every party member and every cadre, also requires a combination of actual and controlled, focused and really put yourself in, people see things, see, with their own specific problems to learn Constitution Party rules, series, address, so precision t

8、o find the problem, laying a solid foundation for further corrective action. B to make change. For check put of problem, through established rectification Taiwan account, and take special supervision, and on account PIN, approach, insisted do side learn side modified, and that know that modified, wh

9、ile focused on put two learn a do learning education rectification with grasp party of mass line education practice activities and three strict three real topic education problem rectification combined up, consolidation expanded has made of rectification results, strongly corrected for officer not f

10、or, and Chi and endless corrected four wind, and regulation masses side of abuses, ensure work advance more powerful, and problem solution more completely. Third, we must consolidate our achievements.For more public, some party members who focus on the outstanding issues, combining concentrated 将 将汽

11、 汽机 机P C A段 段电 电源 源进 进 线 线开 开关 关2 4 1 A摇 摇至 至工 工作 作 位 位, ,送 送 上 上操 操作 作 电 电源 源, , 把 把联 联锁 锁 开 开关 关2 L K打 打至 至远 远方 方 , ,在 在D C S操 操作 作汽 汽机 机P C A段 段 进 进线 线 开 开关 关2 4 1 A合 合 闸 闸, ,检 检 查 查母 母 线 线带 带电 电 运 运行 行 情 情况 况rectification and strengthening the management of daily education, the spirit of reform

12、short of the complete system, pay close attention to system implementation, really make the party organization and party member education and strict management, solid. Finally, the urge work on the lead, be sure to promote efficiency. Two education, not on education educational, not working with the

13、 Centre two, must stick around the Center, serving the overall situation, coordinate, truly result-oriented and promote efficiency. Current and future a period, to tightly around coordination advance four a full strategy layout, winning full built society this a central and work overall, put carried

14、 out learning education as promoted work of important opportunities and powerful power, guide General members cadres insisted development first priority, active adapted economic development new normal, consciously practice line five big development concept, effective grasp supply side structural ref

15、orm, to guarantees and improved livelihood, construction more high ecological vitality happiness of city. Last year, we carry out three-three activities as a three-three special education important, find education and effective platform to facilitate the combination of work. Reference this a good pr

16、actices, provincial, and municipal decided in two learn a do learning education in the carried out five check five promoting, the County District units to insisted put two learn a do learning education and five check five promoting organic fusion, and common advance, do one plan layout, and one orga

17、nization implementation, put carried out two learn a do situation, and five check five promoting situation as party work evaluation of importantContent, as an important aspect of mutual evaluation on party members, testing as an important basis for leading bodies and leading cadres performance and g

18、uide the broad masses of party members and cadres to study education opens up to the main economic and social development. At present, the overall smooth economic operation in our city, but downward pressure is still high, faced a number of challenges and tests. Meanwhile, coincides with the city, C

19、ounty and township party committees this year general election year,how to really choose loyal, clean and serves as a good cadre, iron discipline of General Feng Qing Qi, Qi, Qi Shun, swapped out Powerful good situation, is a real test for all of us. General work on two to study the effect of educat

20、ion inspection, if the true series ofparty rules and Constitution speaks well and truly become a qualified party member, naturally we can deal with advance and retreat left turn treatment, proper organizational arrangements and selection, proper treatment ofpersonal interests.Toput carried out two l

21、earn a do learning education with do reform development stable the work combined up, and seriously do Center work, and daily and job combined up, and guarantees improved livelihood, and promote social harmony combined up, and completed the task combined 20202020 年全国年全国中等职业学校教师招聘考试中等职业学校教师招聘考试模拟试卷一模拟

22、试卷一 市场营销市场营销 (满分:100 分) (时限:120 分钟) 汪意事项: 1 在作答前,请考生用黑色字迹的钢笔成签字笔在试卷和学科专业知识答题 卡 的相应位置填写本人性名和准考证号,开用 2B 铅笔在答题卡上准确填涂准 考证号。 2.试卷分 100 分,共分两部分:第一部分为客观题,共 25 道题,计 50 分。第二 部分为主观题,共三道大题,计 50 分,作答时请用黑色字迹的钢笔或签字笔在 学科专业知识答题卡指定区域作答,在试卷上、草稿纸上或答题卡的非指 定区城作答,一律无效。 3.考试结束后,请将试卷和答题卡一并交监考老师,严禁将试卷和答题卡带出 考场。 4.严禁折叠答题卡. 第

23、一部分第一部分 客观题客观题 一、单项选择题(在 1-20 题中,每小题的四个备选答案中,每小题只有一个答 案;21-25 题中,每小题有多个答案。每小题 2 分,共 50 分)。 1. 夏季, “波司登”羽绒服通过打折等促销措施而出现了淡季热销的局面。可 见,该厂家深刻领悟到羽绒服的需求属于 A. 潜伏需求 B. 充分需求 C. 不规则需求 D. 过量需求 the partys fine style, carry forward the traditional Chinese virtues, practicing the Socialist core values, vigorously

24、carry forward the spirit of Jiao Yulu, Hongqi Canal spirit and spirit of persistence, honesty in politics, strict statesman, stick to the spiritual heights of the Communists. Four to devotion, as, do play a role in qualifying. Official Communist duty. To fulfill the partys purpose, maintain for the

25、people themselves, and dedication, devotion, maintain pioneer, pioneering and enterprising spirit, active at the well-off extra practice, make contributions. The incentive function of party organizations at all levels should give full play to advanced models, establish a representative, advanced and

26、 typical of the times, and guide the broad masses of party members to emulate.In honor of the 95 anniversary of founding as an opportunity to award in recognition of a number of outstanding party members advanced grass-roots party organizations, outstanding party workers, and put the pioneer trees.

27、Third, the reform efforts for example, be sure to change into. Learning to teachEducation in order to solve the problem, if it does not solve the problem, it will form, goes through the motions. To strengthen the consciousness of problems and insisted on problem-oriented, problem-solving learning ed

28、ucation for traction, truly deep investigation into change, modification. A checked swing. Learning education programme for party-building in our city actually proposed to focus on solution of fuzzy ideals and beliefs waver, consciousness, purpose of the party weak sense, honesty and self-discipline

29、 awareness is not strong, depressed, six issues of ethical misconduct study contents specific programmes for all party members and leading cadres above the county level shall focus on further refinement to the problems. Specific to every party member and every cadre, also requires a combination of a

30、ctual and controlled, focused and really put yourself in, people see things, see, with their own specific problems to learn Constitution Party rules, series, address, so precision to find the problem, laying a solid foundation for further corrective action. B to make change. For check put of problem

31、, through established rectification Taiwan account, and take special supervision, and on account PIN, approach, insisted do side learn side modified, and that know that modified, while focused on put two learn a do learning education rectification with grasp party of mass line education practice act

32、ivities and three strict three real topic education problem rectification combined up, consolidation expanded has made of rectification results, strongly corrected for officer not for, and Chi and endless corrected four wind, and regulation masses side of abuses, ensure work advance more powerful, a

33、nd problem solution more completely. Third, we must consolidate our achievements.For more public, some party members who focus on the outstanding issues, combining concentrated 将 将汽 汽机 机P C A段 段电 电源 源进 进 线 线开 开关 关2 4 1 A摇 摇至 至工 工作 作 位 位, ,送 送 上 上操 操作 作 电 电源 源, , 把 把联 联锁 锁 开 开关 关2 L K打 打至 至远 远方 方 , ,

34、在 在D C S操 操作 作汽 汽机 机P C A段 段 进 进线 线 开 开关 关2 4 1 A合 合 闸 闸, ,检 检 查 查母 母 线 线带 带电 电 运 运行 行 情 情况 况rectification and strengthening the management of daily education, the spirit of reform short of the complete system, pay close attention to system implementation, really make the party organization and part

35、y member education and strict management, solid. Finally, the urge work on the lead, be sure to promote efficiency. Two education, not on education educational, not working with the Centre two, must stick around the Center, serving the overall situation, coordinate, truly result-oriented and promote

36、 efficiency. Current and future a period, to tightly around coordination advance four a full strategy layout, winning full built society this a central and work overall, put carried out learning education as promoted work of important opportunities and powerful power, guide General members cadres in

37、sisted development first priority, active adapted economic development new normal, consciously practice line five big development concept, effective grasp supply side structural reform, to guarantees and improved livelihood, construction more high ecological vitality happiness of city. Last year, we

38、 carry out three-three activities as a three-three special education important, find education and effective platform to facilitate the combination of work. Reference this a good practices, provincial, and municipal decided in two learn a do learning education in the carried out five check five prom

39、oting, the County District units to insisted put two learn a do learning education and five check five promoting organic fusion, and common advance, do one plan layout, and one organization implementation, put carried out two learn a do situation, and five check five promoting situation as party wor

40、k evaluation of importantContent, as an important aspect of mutual evaluation on party members, testing as an important basis for leading bodies and leading cadres performance and guide the broad masses of party members and cadres to study education opens up to the main economic and social developme

41、nt. At present, the overall smooth economic operation in our city, but downward pressure is still high, faced a number of challenges and tests. Meanwhile, coincides with the city, County and township party committees this year general election year,how to really choose loyal, clean and serves as a g

42、ood cadre, iron discipline of General Feng Qing Qi, Qi, Qi Shun, swapped out Powerful good situation, is a real test for all of us. General work on two to study the effect of education inspection, if the true series ofparty rules and Constitution speaks well and truly become a qualified party member

43、, naturally we can deal with advance and retreat left turn treatment, proper organizational arrangements and selection, proper treatment ofpersonal interests.Toput carried out two learn a do learning education with do reform development stable the work combined up, and seriously do Center work, and

44、daily and job combined up, and guarantees improved livelihood, and promote social harmony combined up, and completed the task combined 2. 许多冰箱生产厂家近年来高举“环保” 、 “健康”旗帜,纷纷推出无氟冰箱。 它们所奉行的市场营销管理哲学是 A. 推销观念 B. 生产观念 C. 市场营销观念 D. 社会市场营销观念 3. 在微波炉行业,格兰仕占了一半以上的市场份额,财源滚滚而入。根据波 士顿咨询集团分析法,微波炉是格兰仕的 A. 问号类战略业务单位 B.

45、明星类战略业务单位 C. 现金牛类战略业务单位 D. 狗类战略业务单位 4. 山东“三联”的主营业务是家电销售,近年将触角伸向餐饮、房地产、旅 游等业务,这种多角化增长方式属于 A. 集团多角化 B. 同心多角化 C. 水平多角化 D. 关联多角化 5. 同行业中如果有几家企业都实行无差异市场营销,较大子市场的竞争会日 益激烈,而较小子市场的需求将得不到满足。这种追求最大子市场的倾向叫 A. 市场营销近视 B. 超细分战略 C. 反细分战略 D. 多数谬误 the partys fine style, carry forward the traditional Chinese virtues,

46、 practicing the Socialist core values, vigorously carry forward the spirit of Jiao Yulu, Hongqi Canal spirit and spirit of persistence, honesty in politics, strict statesman, stick to the spiritual heights of the Communists. Four to devotion, as, do play a role in qualifying. Official Communist duty

47、. To fulfill the partys purpose, maintain for the people themselves, and dedication, devotion, maintain pioneer, pioneering and enterprising spirit, active at the well-off extra practice, make contributions. The incentive function of party organizations at all levels should give full play to advance

48、d models, establish a representative, advanced and typical of the times, and guide the broad masses of party members to emulate.In honor of the 95 anniversary of founding as an opportunity to award in recognition of a number of outstanding party members advanced grass-roots party organizations, outs

49、tanding party workers, and put the pioneer trees. Third, the reform efforts for example, be sure to change into. Learning to teachEducation in order to solve the problem, if it does not solve the problem, it will form, goes through the motions. To strengthen the consciousness of problems and insisted on problem-oriented, problem-solving learning education for traction, truly deep investigation into change, modification. A checked swing. Learning education programme for party-building in our city actually proposed to focus on solution of fuzzy ideals and beliefs waver, consciousness, p

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